MARKETING YOUR BOOK

Publishing your book with Cambridge University Press

Cambridge University Press has over 50 offices worldwide, and we distribute our products to nearly every country
in the world. We have marketers based in Cambridge, New York, Mexico, Singapore, Delhi and Melbourne. This
document contains a summary of our planned marketing activities and provides answers to questions you may
have about how we will market your book.

Selling and marketing your book worldwide

Our global sales and distribution network ensures that your book is profiled to all appropriate retail and
institutional sales avenues, is available to order online in multiple formats, and is discoverable via all academic,
research and corporate libraries. The Press is a leader in the development of e-commerce trading within the
publishing industry, providing timely and accurate book data throughout the supply chain, and driving sales
through all channels.

TARGETING RETAIL AND INSTITUTIONAL MARKETS

Our teams employ targeted marketing techniques to drive online discovery of your book, generate individual
sales through retail channels, and solicit review and media coverage. Retail sales representatives around the
world ensure that your book is profiled to all appropriate retail outlets. Our multi-lingual team manages key
accounts within traditional retail, wholesale, specialist distributors and smaller academic retailers worldwide.
We also work closely with the online retail market. Amazon is the major retailer in this area, and your title will
benefit from the close partnership Cambridge University Press maintains with this key global marketplace, and
our opportunities to work with Amazon to generate customized marketing campaigns.

Librarians are increasingly choosing to purchase books in digital formats, either as individually selected titles or
in the form of larger, subject-based packages. In these instances, library purchasing decisions are based on both
recommendations from faculty and online usage statistics that demonstrate a high demand for a title. Our library
marketing strategy is twofold: employing marketing techniques that build the profile of a book amongst its core
readership and push library recommendation; and generating awareness amongst librarians to supply leads for
our Institutional sales team to pursue. In addition to working to drive direct sales, we also work closely with a
wide range of library supply partners and wholesalers.
DATA AND DISCOVERABILITY
The dissemination of data about your book is vital in ensuring its visibility in
today’s digital environment, allowing academics and individuals searching for
resources to discover and access relevant information with ease. In addition
to a presence on our own online catalogue, information about your book will
be supplied to all of the major bibliographic services and agencies worldwide.
This ensures that details reach all aspects of the book trade (traditional
booksellers and online retailers) as well as libraries, library suppliers and
digital aggregators to make it easy for scholars and interested readers to
locate your book.

EBOOK AVAILABILITY
Over 32,000 monographs, course books, reference titles and textbooks
are available online for institutional purchase via our publishing service,
Cambridge Core alongside over 380 journals. Cambridge Core benefits
from the combined traffic of researchers looking for both book and
journal content, and allows our marketing team to promote subject
clusters across formats. We publish an average of 1,500 new books
each year, and the majority of titles are added simultaneously to our
online ebook platform alongside print publication. Provided there are no
rights issues, your book will be included, and then promoted to libraries
globally as part of our ebook collection. In addition, we also make titles
available as ebooks for individual purchase via a range of partners and retailers,
including eBooks.com, Amazon Kindle, Apple, Barnes & Noble Nook and others.

CROSS PROMOTION
Cambridge University Press benefits from having book and journal publishing programmes which are
complementary. There is a significant crossover between the authors, readers and institutional purchasers of
our book and journal content, and our international marketing specialists work closely to ensure that related
products are effectively cross-promoted. We employ a broad range of approaches, from joint email or conference
promotions to more in-depth analysis of sales trends and research patterns in order to identify core sales
opportunities for all of the content that we publish.

Typical activities – your questions answered

The list below includes the range of activities that we typically undertake to market your book. However, please
note that the activities detailed below may vary a little from subject to subject. We will use the information you
have supplied in your marketing questionnaire to tailor these activities to ensure that our marketing activity is
relevant to your book, so please ensure we have the most up-to-date information.

BOOK REVIEWS
We will send up to 10-12 complimentary review copies for your book, prioritizing the key publications you have
listed in your marketing questionnaire, supplemented by our knowledge of key journals related to your subject
area. We will check the information you provide us with to ensure the list matches our records of which journals
currently publish reviews, and these will be sent shortly after publication. Let us know if you have any specific
contacts at relevant journals, so we can ensure the list is as targeted as possible. In addition, we often get
requests directly from review editors – our policy is to evaluate these and send where appropriate.
Book reviews in academic publications typically take between six months and two years to appear. We aim to
include relevant reviews on our website to help further market your book. Whilst publishers often send us copies
of reviews, this doesn’t happen in all instances, so feel free to forward any reviews that you receive.

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02/11/2016
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details of all the events Cambridge will be attending in your subject area. This is updated on a regular basis as
events are added to our schedule, and includes a list of titles promoted at each event. We also plan marketing
around many conferences, with email campaigns to promote key titles and conference discounts.

BOOK LAUNCHES
We are often asked by authors about book launches to promote their new book. Unfortunately, most bookshops
will now only offer launches where an author/book will bring in a significant number of customers, and this
usually excludes most titles published by academic presses such as Cambridge. Therefore, whilst we are unable
to organize a launch for you, we are happy to support an event to mark the publication of your book if you wish
to arrange one. We will do this by providing display copies and promotional material. Please give us a minimum
of 30 days’ notice for any event you have organized.
If you have an agreement with a local bookshop willing to sell books at your event, please give us a minimum
30 days’ notice to arrange a shipment once this has been confirmed.

AWARDS AND PRIZES

We plan to nominate your book for relevant prizes and awards, and will use the information you
have supplied in your marketing questionnaire to help identify appropriate awards. Let us know of
any additional awards you may be aware of, and inform us of any awards your book has won so we
can include this on your book’s web page. Please note that some awards have a nomination limit
per publisher and that nominations may not always be possible.

EMAIL AND ONLINE MARKETING

Your book will have an online catalogue page on our website,
www.cambridge.org. This offers an attractive and convenient focus
for your book, and we direct traffic to our website via our various outreach
activities. This as an important tool for promoting your title and we suggest
that you include it in your email signature and as part of your own activity.
In addition to our own website, we will supply data to bibliographic data
services and online retailers ensuring that your book has a strong online presence.
Your book will be featured in a New Books announcement campaign to Cambridge
University Press subscribers in your subject area(s) during the month of, or just after,
publication, via our Cambridge Alerts service (please visit www.cambridge.
org/alerts for more information). We will also include your book in relevant
subject and/or series emails, and email campaigns sent out around major
conferences that we attend in your subject area.

DIRECT MAIL
We will include your book with other new books in any relevant printed
brochures or flyers.

SOCIAL MEDIA
We will utilise Cambridge University Press social media channels to help promote
your book and generate traffic to your book’s page on the Cambridge Website.
We also strongly encourage authors to actively promote their work via their own
social media accounts, and provide further guides and support to help you on our
Author Hub site: www.cambridge.org/authorhub.

If you think you would be interested in contributing a post to

Cambridge University Press’ academic blog, fifteeneightyfour
(www.cambridgeblog.org) visit www.cambridgeblog.org/about.
For submission guidelines please email fifteeneightyfour@cambridge.org.

Please also sign up to our Author Hub LinkedIn page where you can share ideas and experiences with other
authors and get personal advice from the Author Hub team.

Further resources and support

In addition to the more traditional methods we currently employ to market our books, there is an increasing
demand from readers to engage with authors online. Those that are engaged are likely to share interesting news
with their peers, helping to make your news go further and potentially reach a previously untapped market.

Visit www.cambridge.org/authorhub today to download step-by-step guides and get advice on how to
raise the profile of your work, and make both it, and yourself, more discoverable online.