A Coursework in Business Communication

A Coursework
in
BUSINESS
COMMUNICATION

Unit 1: BUSINESS COMMUNICATION INTRODUCTION

 Importance of Business Communication

Prepared by: AIMEE F. ROMERO

Instructor

Disclaimer: ALL RIGHTS RESERVED

This supplemental material is a compilation of

works from internet sources, manuals, and books from
different authors and will be used for educational purposes
only. Due recognition is given to the authors who are the
source of some parts found in this supplemental material. The
compiler/ owner does not clam copyrights to any part taken
for other sources.
I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 1
 A Coursework in Business Communication

A Coursework
in

Business
Communication

Name: ___________________________________________
Course and year: ___________________________________________
Lesson 1
Class Schedule: ___________________________________________
Instructor:AIMEE F. ROMERO
Importance of Business Communication

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 2

 A Coursework in Business Communication

INTRODUCTION

L etter writing is highly important in business. There are many situations involving
clients which necessitate correspondence. This includes replies to queries, adjustments,
selling products, etc.
In the business world, everyone conveys messages as often as the need arises.
Communication is done by personal visits, phone calls or letters. Business transactions
cannot depend solely on personal visits because this entails a lot of expenses. Phone
calls have their limitations too. Businessmen cannot elaborate on various matters which
a business letter can accomplish.
If a person can develop his ability to write effectively, he can include this skill
as a business asset. Good writing techniques can prepare students for business careers
and advancement. Basic training can lead to writing various types of letters that are
difficult and challenging. This can serve as a tool to increase one’s self-confidence,
promote good relations and acquire more sales and profits.

THE AIMS OF BUSINESS WRITING

Conveying Messages
A writer must remember that his letter is his substitute or representative on
paper. His message must accomplish his objective in the same way if he were physically
present. If the writer is applying for a job, he should not hesitate to state the position
he wants to fill and give his abilities and qualifications. If the writer wants to collect
payments, he must not hesitate to state the amount and the date of payment.

Give Essential Information

A business letter with lengthy message wastes the time of the reader but a very
shot message might lack essential information. The writer must make sure that his
message is important, clear and complete.

Eliciting Response
An effective business letter is one that is able to get a response from the
reader. In other words, it influences the reader to act favorably. Thus, an effective
letter of application can influence a prospective employer can secure payment without
offending a customer.

Building New Friendships and Keeping Old Ones

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 3

 A Coursework in Business Communication

Some letters are written to make friends. An example is the sales letter. It
does not sell a product or service directly but it gives a friendly message to the reader.
This letter will not secure the desired response immediately but the friendly feeling it
has created will pave the way for business relations in the future.
The task of keeping friendly relations is another challenge to the writer. The
friendly feeling must be maintained in dealing with regular customers. The business
letter must always give the impression of the company’s good name and reputation. This
is known as goodwill.

The English Language as a Medium of Business Communication

In business, most written communication uses the English language. In this
regard, a good command of the English language is a must. A solid foundation in
English usage is a prerequisite for effective communication.
Good command of English enables individuals to write good business letters.
Approximately 90% of business transactions are carried on through letters. English
proficiency has a practical and social value. Business establishments want men and
women who can speak and write well in English. Companies have the certainty that such
individuals can be relied upon to write letters, conduct a meeting, make presentations,
or prepare a report.
The fields of marketing, selling and advertising need individuals with no English
deficiency. Such men and women are in great demand today particularly for countless
business transactions that call for sharpness and accuracy.

References
Egipto, JJ (2005). Writing Business Letters. Rex Bookstore. Sampaloc Manila
Macabuhay, C (2010). Effective Business Letter and Communication . National
Bookstore.
Mandaluyong City.

REFLECTIONS

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 4

 A Coursework in Business Communication

Let us discuss some ideas by answering the following questions. Explain and/or
give examples. (5 points each question)

Why is the ability to write effectively a valuable business asset? Explain

in 2-3 sentences.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Why can proficiency in writing give anybody in the business world a

personal advantage over others who are less capable? Explain in 2-3
sentences.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Give the aims of business writing. Explain each aim in 1-2 sentences.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Give the importance of the English language as a medium of business

communication in 3-4 sentences.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 5

 A Coursework in Business Communication

ASSESSMENT

Business Terms

Directions: Look up the meaning of the following words from a reliable source
and use each word correctly in a sentence. (3 points each number)

1. refund
_______________________________________________________

2. endorsement
_______________________________________________________

3. wholesaler
_______________________________________________________

4. retailer
_______________________________________________________

5. syndicate
_______________________________________________________

6. vouchers
_______________________________________________________

7. distributor
_______________________________________________________

8. frozen assets
_______________________________________________________

9. attest
_______________________________________________________

10. bankrupt
_______________________________________________________

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 6