A Coursework in Business Communication

A Coursework
in
BUSINESS
COMMUNICATION

Unit 1: BUSINESS COMMUNICATION INTRODUCTION

• Importance of Business Communication

Prepared by: AIMEE F. ROMERO

Instructor

Disclaimer: ALL RIGHTS RESERVED

This supplemental material is a compilation of works

I ENG 1-BUSINESS COMMUNICATION
from internet sources, manuals, and books from different
authors and will be used for educational purposes only. Due
recognition is given to the authors who are the source of some
–SECOND
partsSEMESTER, A.Y. 2021-2022
found in this supplemental material. The1compiler/ owner
does not clam copyrights to any part taken for other sources.
 A Coursework in Business Communication

A Coursework
in

Business
Communication

Name: ___________________________________________
Course and year: ___________________________________________
Class Schedule: ___________________________________________
Instructor: AIMEE F. ROMERO

I ENG 1-BUSINESS COMMUNICATION –SECOND SEMESTER, A.Y. 2021-2022 2

 A Coursework in Business Communication

Lesson 1

Importance of Business Communication

INTRODUCTION

L etter writing is highly important in business. There are many situations involving
clients which necessitate correspondence. This includes replies to queries, adjustments,
selling products, etc.
In the business world, everyone conveys messages as often as the need arises.
Communication is done by personal visits, phone calls or letters. Business transactions
cannot depend solely on personal visits because this entails a lot of expenses. Phone calls
have their limitations too. Businessmen cannot elaborate on various matters which a
business letter can accomplish.
If a person can develop his ability to write effectively, he can include this skill as
a business asset. Good writing techniques can prepare students for business careers and
advancement. Basic training can lead to writing various types of letters that are difficult
and challenging. This can serve as a tool to increase one’s self-confidence, promote good
relations and acquire more sales and profits.

THE AIMS OF BUSINESS WRITING

Conveying Messages
A writer must remember that his letter is his substitute or representative on
paper. His message must accomplish his objective in the same way if he were physically
present. If the writer is applying for a job, he should not hesitate to state the position
he wants to fill and give his abilities and qualifications. If the writer wants to collect
payments, he must not hesitate to state the amount and the date of payment.

Give Essential Information

A business letter with lengthy message wastes the time of the reader but a
very shot message might lack essential information. The writer must make sure that his
message is important, clear and complete.

Eliciting Response
An effective business letter is one that is able to get a response from the reader.
In other words, it influences the reader to act favorably. Thus, an effective letter of
application can influence a prospective employer can secure payment without offending a
customer.

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 A Coursework in Business Communication

Building New Friendships and Keeping Old Ones

Some letters are written to make friends. An example is the sales letter. It does
not sell a product or service directly but it gives a friendly message to the reader. This
letter will not secure the desired response immediately but the friendly feeling it has
created will pave the way for business relations in the future.
The task of keeping friendly relations is another challenge to the writer. The
friendly feeling must be maintained in dealing with regular customers. The business
letter must always give the impression of the company’s good name and reputation. This
is known as goodwill.

The English Language as a Medium of Business Communication

In business, most written communication uses the English language. In this regard,
a good command of the English language is a must. A solid foundation in English usage
is a prerequisite for effective communication.
Good command of English enables individuals to write good business letters.
Approximately 90% of business transactions are carried on through letters. English
proficiency has a practical and social value. Business establishments want men and women
who can speak and write well in English. Companies have the certainty that such
individuals can be relied upon to write letters, conduct a meeting, make presentations, or
prepare a report.
The fields of marketing, selling and advertising need individuals with no English
deficiency. Such men and women are in great demand today particularly for countless
business transactions that call for sharpness and accuracy.

References
Egipto, JJ (2005). Writing Business Letters. Rex Bookstore. Sampaloc Manila
Macabuhay, C (2010). Effective Business Letter and Communication. National Bookstore.
Mandaluyong City.

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 A Coursework in Business Communication

REFLECTIONS
Let us discuss some ideas by answering the following questions. Explain and/or
give examples. (5 points each question)

Why is the ability to write effectively a valuable business asset? Explain

in 2-3 sentences.
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_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Why can proficiency in writing give anybody in the business world a personal
advantage over others who are less capable? Explain in 2-3 sentences.
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Give the aims of business writing. Explain each aim in 1-2 sentences.
_______________________________________________________
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_______________________________________________________
_______________________________________________________
_______________________________________________________

Give the importance of the English language as a medium of business

communication in 3-4 sentences.
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_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

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 A Coursework in Business Communication

ASSESSMENT

Business Terms

Directions: Look up the meaning of the following words from a reliable source and
use each word correctly in a sentence. (3 points each number)

1. refund
_______________________________________________________

2. endorsement
_______________________________________________________

3. wholesaler
_______________________________________________________

4. retailer
_______________________________________________________

5. syndicate
_______________________________________________________

6. vouchers
_______________________________________________________

7. distributor
_______________________________________________________

8. frozen assets
_______________________________________________________

9. attest
_______________________________________________________

10. bankrupt
_______________________________________________________

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