Professional Documents
Culture Documents
COURSE MODULE
Merlin D,S.Pd.,M.Pd
TABLE OF CONTENTS
Introduction ............................................................. 3
1. Business English Overview ............................. 4
2. Business English Vocabulary .......................... 5
3. Job Advertisement ........................................... 9
4. Application Letter .......................................... 12
5. Writing an English Resume ........................... 17
6. Job Interview ................................................. 22
7. Business telephone etiquette .......................... 27
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Business English
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INTRODUCTION
This module includes practical materials of Business English initially designed for students of Sekolah
Tinggi Ilmu Ekonomi Muhammadiyah Tanjung Redeb. Business English will help students to activate
and extend their knowledge of English and gain the necessary confidence and skills to use it for their own
purposes. It encourage students to think about language creativity. There are opportunities for individual,
pair and group work and private study at home. This module includes a wide range of activities and
approaches designed to appeal to different personal learning styles. The course consists of seven sections,
each containing the same component sections which cover various types of activities
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b. To Work Abroad
The second great reason to study Business English is for living abroad in an English speaking
country such as the UK, United States, Canada and Australia. There are many jobs that you can start
after you have studied English to Advanced or Upper Intermediate level. You don’t need to have
studied Business English to work in a bar or restaurant, for example, However, for many office
based jobs it is best to be able to understand English business terms and to have carried out business
tasks before in English, such as presenting and writing
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Working in a business environment will expose you to a raft of new words that do not tend to be covered
by standard English as a Foreign Language courses. There are some tips in improving your business
English vocabulary through reading comprehension as follow :
a. Read an English news will expose you to important everyday vocabulary and help you master
English sentence structure. And also learning with English news can help you connect with English
speakers. When you know what is going on in their world, then you’ll be able to speak their
language better. You will also have more to chat about with real native speakers.
b. Create your own mini-dictionary
Using a small notebook, start creating your own simple dictionary of business vocabulary. You can
do this by creating a few sections related to a general business topic. For example: Finance and
Banking. Every time you meet a new business word or phrase, add it to the appropriate section of
your notebook. Write your own simple definition next to each word and ideally write an example too
because it will help you consolidate your comprehension.
Let practice it with the following Business News from CNBC. Use the simple step above and at the end
of the lesson, write your simple definition about the word
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EXERCISE 1
Read the following news from CNBC and identify the business vocabulary from the text, do not forget
to create your mini dictionary!
Target Customers Report Issues Checking Out for Second Day after Weekend
Outage
PUBLISHED SUN, JUN 16 2019 4:44 PM EDTUPDATED SUN, JUN 16 2019 7:43 PM EDT
Target customers Sunday reported issues checking out at stores across the country, after registers were
down for nearly two hours Saturday due to a system outage that created long lines. Customers said card
readers weren’t working and they had to pay in cash.
In a statement to CNBC, a Target spokesperson said the company’s payment processor, NCR,
experienced issues at one of its data centers. As a consequence, Target was unable to process card
payments at some stores for about 90 minutes.
The spokesperson said the issue was not security related and was not connected to the outage on
Saturday. The issue has since been resolved and payments are being processed normally, according to
Target.
“Although this was unrelated to Saturday’s issue, we know many guests had a frustrating shopping
experience in our stores this weekend,” the spokesperson said. “For that, we are truly sorry. We never
want to disappoint any guests and we’re working tirelessly to ensure these issues don’t happen again.”
NCR could not be immediately reached for comment. Registers at Target stores were down for about
two hours on Saturday due to what Target described as an “internal technology issue” that was not
security related.
Customers expressed their frustrations on Twitter Sunday. (Spencer Kimball )
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EXERCISE 2
This is a business English exercise introducing and exploring basic financial and talking about money
vocabulary. Complete the sentences by looking at the pictures!
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EXERCISE 3
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3. JOB ADVERTISEMENT
Full time job; something that takes a lot of your time. (Noun – usually singular)
Finding the right insurance for your needs is a full-time job.
Experience; (the process of getting) knowledge or skill from doing, seeing, or feeling things (Noun)
I don't think she has the experience for the job
Salary; a fixed amount of money agreed every year as pay for an employee, usually paid directly into
his or her bank account every month (Noun)
His net monthly salary is €2,500
Apply for; put oneself forward formally as a candidate for a job.(Verb)
She had applied for a number of positions
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EXERCISE 4
Look at the following job advertisement and answer the question below!
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4. APPLICATION LETTER
A letter of application, also known as a cover letter, is a document sent with your resume to provide
additional information about your skills and experience. The letter of application is intended to provide
detailed information on why you are a qualified candidate for the job. Effective application letters
explain the reasons for your interest in the specific organization and identify your most relevant skills.
Your application letter should let the employer know what position you are applying for, what makes
you a strong candidate, why they should select you for an interview, and how you will follow up.
All job seekers should understand that a cover letter is comprised of several parts, including:
a. Contact details
The first section should include your contact data, like your address, full name, phone number,
email, etc. Feel free to include online professional profiles. Choose a proper style and go with
something simple and official. Keep this part of your cover letter professional, especially when it
comes to your email address because it should reflect your professional identity.
b. Salutation;
Although it is not necessary to use the landed addresses of potential employers to send your cover
letter by email, you need to get a proper name to address it. Avoid generic words, like “Dear sir”.
They will only make it seem like you do not want to make an effort to find out more about a given
vacancy. What is the best way to learn contact names? Call the front office of your chosen company
or review its official website or use effective solutions if you can not find any contact person.
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3) The third paragraph is all about your knowledge of a particular company (show that you
conducted your in-depth research and prove your clear knowledge about it and understanding of
how to contribute to its main mission)
4) The fourth paragraph serves as your closing where you need to sum up everything you can bring
to a position and indicates further steps by suggesting a call or requesting a meeting.
d. A strong closing
You should finish your cover letter with a formal closing, like “Yours truly” or “Sincerely”, to make
it work and stand out. It’s a part of professional correspondence. That’s why job seekers shouldn’t
use any type of informal closing in the papers they write when applying for open positions.
e. Signature.
The way you sign the document depends on whether you send an email or a paper letter. In this case
you choose to send a standard letter, it’s necessary to type your full name after a salutation and leave
enough space for your handwritten signature. If you send an email, type your contact data and name
after a salutation, and you will never go wrong with these basic options.
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EXERCISE 5
a. Read the following applicant letter, identify the part of this applicant!
b. Create your own Applicant letter by using the template given ( Sample letter of Applicant format on
page 14)
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English resume is a document used and created by a person to present their background, skills and
accomplishments, resume can be used for variety of reason but most often they are used to secure new
employment. Resume consist of several sections or parts, the following information will guide you about
how create a good resume in English for your future career.
1. Resume contact section
There are a sort information that you should put on your resume contact information. Remember to
place your contact information at the top of your resume, it should be the first thing the employer
sees. Your name should be at the very top and should stand out. You might make your name a bit
larger in font than the rest of your resume, or bold your name, or both or you can center your contact
information on the page, or make it left justified.
The following items that you should include on your contact information as follow :
a. Name: If you go by a name other than your given name, you can use this in your resume.
However, whatever name you choose, be consistent. It should be the name on all of your job
application documents, including any cover letters, business cards, professional websites, etc.
You might also use your full name, but put a nickname that you prefer to go by in parenthesis.
For example, your name on your resume might read: Ahmad (Iqbal) Sahdy.
b. Mailing address: Use a permanent mailing address on your resume. If you are a student, you
might include both your permanent address and your school address. Be sure to include any
important details to your address, such as an apartment number. If you're concerned about
privacy, consider listing just the city and state. For example, your address might read: Tampa,
Florida. There are also other circumstances where you may want to consider not listing your
physical home address.
c. Email address: Use a personal email address, not your work email address. You don’t want to
mix your current job emails with your job search emails. If you don't have a personal email
account, sign up for a free email account to use for job searching. However, also make sure that
your personal address is professional. Use your first and last name in the address. Avoid
unprofessional email addresses, such as PartyTime@email.com. Check the email account
frequently, so that you can respond to employer inquiries promptly.
d. Phone number: It is very important to have voicemail on your phone so that hiring managers can
leave a message when you're not available. You don't want to miss any important calls. Be sure
that your voicemail message sounds professional; also make sure it includes your name, so the
employer knows they have called the right person.
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Leave a space or horizontal line between the end of your contact information and the next section
of your resume.
2. Resume Objective
A resume objective states your career goals. It can be as simple as stating your desired job title, or
it can show where you have been and where you hope to go in your career. It mentions the goal
and objective of your career. Even though it is not a strict requirement to include a resume objective
in your resume, a well-written objective can help you catch the attention of the recruiter. Here
some example of Marketing career objective as follow :
a. Example 1
Highly motivated individual and a certified digital marketer with strong SEO and SEM skills,
attention to detail, and a solid online marketing background looking to obtain a position of
SEO Specialist with XYZ company.
b. Example 2:
A resourceful individual with a proven track record in implementing successful marketing
strategies, boosting organic traffic, and improving search rankings seeks a position of
Marketing Associate at ABC company to maximize brand awareness and revenue through
integrated marketing communications.
c. Example 3:
An MBA with specialization in online marketing, working knowledge of Google Analytics and
Adwords, and 4 years experience in developing and managing marketing campaigns seek the
role of Online Marketing Manager with ABC Inc. to provide thought leadership and implement
best practices for digital marketing.
d. Example 4:
Seeking the role of Social Media Marketing Manager at XYZ Inc. to utilize my 6 years of social
media, content development, and project management experience in identifying trends,
engaging users and increasing brand awareness through unique and innovative marketing
strategies and campaigns.
3. Resume Profile
A resume profile is a section of a resume or curriculum vitae (CV) that includes a brief summary
of an applicant’s skills, experiences, and goals as they relate to a specific job opening. A resume
profile is typically several sentences or a short paragraph that highlights an applicant's objectives
and ambitions for his or her next job. Profile sections can be titled “Overview,” “Qualifications
Profile” or “Qualifications Summary.” Essentially, a profile is a very condensed version of a cover
letter. Without restating your entire resume, it matches your qualifications to the job requirements.
The intention is to show the hiring manager quickly and convincingly that you are the best person
for the job.
This module will show some tips in writing a great resume as follow :
a. Keep your profile concise. A resume profile should be between one and four (brief) sentences
long. You can write your profile as a short paragraph or in bullet form.
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b. Focus on the job listing. In your profile, only include the skills and qualifications that relate to
the specific job for which you are applying. A profile is particularly helpful if you have a work
history that is unrelated to your current career goals—it allows you to highlight only your most
relevant experience.
c. Focus on the future. A profile serves to show what you have to offer an employer—what you
will do for the company in the future. Look at the job listing for insights into what the company
is looking for in an employee. In your profile, explain how you will meet the company’s
expectations.
d. Does a sales director position require someone who can improve the company’s sales record?
Your profile may state you are an "Accomplished sales director with success in developing
strategies that have generated 6- and 7-figure revenue growth." Explain what you have done
as a way of showing the hiring manager what you can and will do if they hire you.
e. Location matters. It's important that your resume objective is listed where an employer can see
it when they first review your resume, so list your profile at the top of the page, above your
work history.
View this simple resume samples for ideas that will help you produce a resume to land the job you deserve
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EXERCISE 6
a. Create your own resume by using the simple template given!
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6. JOB INTERVIEW
There are three main aspects to preparing for a job interview in English. First, there’s the standard
preparation you would do for an interview in any language. This includes things like reading up on the
company and planning out how you’ll present yourself, your education, and your work experience. You
can get a lot of good advice in preparing for any interview by searching for things like “prepare for a job
interview”. Read several articles and apply their advice in your preparations. The second aspect of
preparing for a job interview in English is reading up on common interview questions in English and
thinking through your answers in advance. Here are some of the most common job interview questions in
English.
a. How would you describe yourself?
(Also: What are your strengths / positive traits? Why should we hire you?)
1) I consider myself hardworking / reliable / dependable / helpful / outgoing / organized / honest/
cooperative.
2) I’m a team-player / an experienced team-leader / a seasoned (experienced) professional / a
dedicated worker.
3) I’m good at dealing with people / handling stress.
4) I pay attention to details.
5) I understand my customers’ needs.
6) I learn quickly and take pride in my work.
7) I love challenges and getting the job done.
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3) I have great people skills: I’ve been working in Customer Service and been dealing with
complaints for five years.
EXERCISE 7
Read the following Job Interview conversation and what job do you think the interview is for? Act
out in front of your classroom in pair!
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Mike : I require a four-year college degree in Finance. Some working experience would be
helpful.
John : What kind of experience are you looking for?
Mike : Doing office work is good. However, since this is an entry-level position, I do not
require a lot of experience. I am willing to train the new person.
John : That is great!
Mike : John, tell me a little bit about yourself.
John : I was a student at West Coast University, and I just graduated with a Bachelor degree in
Finance. I have been working part-time as a payroll clerk for the last two years.
Mike : What are you looking for in a job?
John : The job should help me see what Finance is all about. I have learned a lot of Finance
theories at school, and now it is time for me to put them into practice.
Mike : Anything else?
John : I also hope that it will help me grow in my field.
Mike : What are your strengths? Why should I hire you?
John : I am a hard-working person and a fast learner. I am very eager to learn, and I get along
fine with people.
Mike : OK. Now, let me ask you a few quick questions. You do not mind working long hours,
do you?
John : No, I do not.
Mike : Can you handle pressure?
John : Yes, I can. When I was going to school, I took quite a few courses each semester while
working at least twenty hours every week. And, I handled that situation very well.
Mike : Do you still have any questions for me?
John : No, I think I have a pretty good understanding of the job. I believe that I can handle it
with ease, and I hope to have the opportunity to work for you.
Mike : John, nice meeting you. Thank you for coming.
John : Nice meeting you too. Thank you for seeing me.
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EXERCISE 8
1. What can you see in the pictures?
2. Write useful words in the boxes below each picture.
3. Think about the job interview process. Put the pictures into the best order
A B
D
C
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EXERCISE 9
You are in the situation of doing a job interview in Lintel chip manufacturing
company Complete this job interview conversation below!
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This section features phrases you might hear when you telephone a company hoping to talk to someone.
Vangie Beal state that Business telephone is a system where multiple telephones are used by businesses
in an interconnected fashion that allows for features such as call handling and transferring, conference
calling, call metering and accounting, private and shared voice message boxes, etc. A business telephone
system can range from just a few phones in a small business up to a complex private branch exchange
(PBX) system utilized by large businesses. There are some Telephone etiquette at the office such as :
a. Answering a Business Call: A three-part greeting will get your calls started smoothly. The three
parts are: buffer words, the company name and your name. A pleasant buffer phrase such as
“Thank you for calling” sets the stage for the call. Follow that buffer phrase with the name of the
company or department and then your name. Anything you say after your name, erases your
name.
b. Putting a Caller on Hold: Be sure to let the caller know why you need to put them on hold, ask if
they are able to hold and then wait for a response. Callers hate being ordered to hold with no
control over the situation. If the caller is not able to hold, handle their needs by offering options,
such as a call back.
c. Thanking the Caller for Holding: When a caller has to be put on hold, or gets dumped
immediately into a hold queue when they call, it’s very frustrating. You can ease that frustration
and put the call on a positive path by thanking the customer for holding. This reconnects with
callers and puts the conversation back on a positive path. It puts your organization head and
shoulders above average.
d. Monogramming the Call: People enjoy hearing their name, so using it helps set a positive tone
for the call. Using the caller’s name and saying it correctly is an efficient way of letting them
know you intend to assist. Don’t be afraid to ask for help with pronunciation and spelling. It
signals to the caller that you are willing to take time to give good service.
e. Avoiding Excuses: Callers want solutions, not excuses. Take responsibility for all the calls you
answer and tell your callers that you intend to help. If you receive the first contact with the
customer, take 100% of the responsibility to guide the caller to a place where there will be a
resolution.
f. Giving Spoken Feedback Signals: Use a combination of different words and short phrases to
acknowledge that you heard and understand what the caller has said. Be sure to mirror back
some of what the caller has said. Spoken feedback signals are even more important on the phone
than face-to-face. Without them, customers wonder if you are listening, if they’ve been
disconnected or if you are even able to help them.
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g. Being Prepared: Very little will make you look like an amateur faster than not being prepared
with the proper information. Keep notes handy to be able to answer questions or to gather
enough information if you have to take a message
h. Controlling the Conversation: If a caller gets off subject, take control of the conversation.
Rapport-building is good, but it is your responsibility to build rapport while remaining in control
of the call. If things get off track, ask a question related to the purpose of the call as a subtle
buffer to get it back on track. Customers appreciate your handling their needs efficiently.
i. Avoiding Mouth Noises: Mouth noises annoy and alienate the other person. The mouthpiece of a
telephone is a microphone that amplifies sounds on the receiving end. While on a call, don’t eat,
drink, hum or chew gum.
j. Leaving a Positive Last Impression: A positive last impression counts as much as a good first
impression. End your conversation on a positive note. Let callers know you are glad they called
and that you look forward to hearing from them again. This last impression is often the way they
remember the entire call.
Discuss questions :
a. How many phone calls do you make every day? How many of
them are in English?
b. What are the most common reasons people call you at work?
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Below are some expressions we use for making and receiving phone calls at work. These phrases
will help you prepare for telephone conversations in English.
a. Making Phone Calls
Introducing yourself
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EXERCISE 10
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EXERCISE 11
Fill in the categories below with phrases (2 for each group). Next, talk to your partner, compare their
groups and add new phrases to your groups:
EXERCISE 12
The lecturer will give you a role card with some information. Read it and get ready for role
playing a telephone conversation! Remember to use the phrases from the previous exercise.
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EXERCISE 13
You’re looking for an apartment and found something nice online located at Willow Lane. The ad only
has a phone number for the real estate agency called “King Property Inc.” and the contact name: John
Adams.
Ask for some details about the apartment and make an appointment to see it
If necessary, leave your contact details (your email is a.smith@gmail.com, and telephone no is 0031
669
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