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(e) (i) With the use of a diagram, explain 1 reason why electric vehicles are underconsumed. [5]
The underconsumption of EV shows that resources are not allocated efficiently and hence society’s welfare
is not maximized. The underconsumption is caused by positive externalities and information failure.
Positive externalities – refers to the external benefits are enjoyed by third parties who are not involved
in the production or consumption of the goods and for which no payment/compensation is made.
In the context of electric vehicles, people who stay near the heavy traffic areas will benefit as EV emit
‘significantly less carbon” [Ext 1 para 3] and hence they enjoy better health and incur less healthcare
cost due to medical condition arising from pollution.
The presence of positive externalities creates a divergence between MPB and MSB with MSB higher
than MPB at all levels of consumption.
[1m] Diag
[1m] Explain how positive externalities leads to underconsumption relative to socially optimal level
The presence of MEB creates a divergence between the MSB and the MPB, where MSB>MPB. The
MSB curve lies above the MPB curve by the amount of MEB. Assuming that there are no negative
externalities, the MPC=MSC.
If left to the free market, the consumers consume Qp units of EVs, where MPB=MPC as they only
consider their own private benefit and costs to maximise net private benefits. However, to maximize
society’s welfare, the social optimal level of consumption is at Qs units, where MSB=MSC. As Qs>Qp,
there is an underconsumption of EVs.
Or
Second source of Mkt Failure: Information failure
Motorists underestimate the benefits arising from the use of EV. They are not aware of how the
use of EV can reduce greenhouse effects and global warming. Due to the underestimation of the
full/true benefits of using EV, there is a divergence between perceived MPB and actual MPB, with
actual MPB higher than perceived MPB at all levels of consumption.
[1m] Diag
[1m] Explain how information failure leads to underconsumption relative to socially optimal level
From extract 2, with ‘concerns over environmental footprint’ consumers do not have perfect information
when making decisions, and are unaware of the costs and true/ full benefits in the long run. The
MPBperceived is lower than MPBactual, as they underestimate the MPB, which is the ‘significantly less
carbon’ emitted by EVs.
Assuming that there is no externalities, MPBactual equals to MSB. Hence, in the absence of govt
intervention, the level of consumption is below the socially optimal level at MSB=MSC. Hence, there is
an underconsumption of EVs.
3 Categories: for each, needs to explain how it works and evaluate its limitations
1 a - subsidy Strength
Diag: (+) subsidy is flexible as the amount can be
adjusted based on the size of MEB.
Limitation
(-) subsidy is costly and hence it will be a strain
on govt budget. The large amount of fund on
subsidy means that society incurs an opportunity
cost as less financial resources are available for
education and healthcare. Hence, there is
welfare forgone from education and healthcare.
Eg.
Among the policies discussed, it can be concluded that campaign/ public education is the best/ most
effective policy in the long run. Given that the benefits can only be realised in the long run, government
still needs to adopt short term policy such as subsidy to promote the use of EV in the long run.
Take note: