Professional Documents
Culture Documents
• In the UK, supermarkets could have adopted marketing strategies of using “bargain
petrol” as a “loss leader” to attract customers to fill up their tanks and at the same
time shop for other groceries
• The increase in revenue from selling groceries is likely to offset the decrease in
revenue from selling petrol at a cheaper price
• That could have accounted for why the avg price of petrol sold in supermarkets are
less than the avg price in all outlets (which includes outlets which solely sell petrol)
• Alternative answer: supermarkets in UK operate on a larger scale than other
outlets and are better able to reap EOS eg marketing economies by buying in bulk.
This lowers AC which is passed on to customers, translates to lower prices of petrol
sold by supermarkets
(d) Use the concept of opportunity cost to explain 1 effect on each of
consumers, firms and government arising from the fall in real
disposable incomes described in Extract 1. [6]
Consumers:
• Fall in real disposable incomes will reduce PP of HHs. Consrs will then have to make choices of
how they want to spend their remaining income
• If they decide to spend more on groceries, then the opportunity cost would be what they are
willing to forgo eg benefits that could have been derived from a holiday trip
Firms:
• Since firms SS g/s to HHs, fall in real HH disposable Y will likely lead to fall in DD and therefore
sales of those selling normal g/s
• This in turn may cause TR of firms to fall. With fall in TR, firms will be forced to choose how they
would make use of their revenue
• If firms decide to spend on purchase of new machinery, the opportunity cost would be the
benefits that could have been derived from purchase of other factor inputs eg hiring more
workers
(d) Use the concept of opportunity cost to explain 1 effect on each of
consumers, firms and government arising from the fall in real
disposable incomes described in Extract 1. [6]
Government:
• The fall in real HH disposable incomes will also lead to a fall in tax rev collected
and force the gov to choose how to spend these rev among competing needs
• If the gov decided to spend on infrastructure of the country, the op cost would be
other potential areas of gov spending that would have to be sacrificed eg national
defence
General note:
• Is the op cost worth it? MB>MC? Benefit forgone in spending in other areas
(e) Discuss whether the disadvantages to consumers from exorbitant
prices’ (Extract 3) outweigh any benefits they may gain from the
existence of cartels. [8]
Introduction:
• Cartels are formed by a group of firms that work tgt and act like a monopoly in order to
capture the profits that would exist for a monopolist
• The existence of cartels can bring abt both costs and benefits to consumers
Main: Costs of cartel
• Consumers are disadvantaged as the price charged by a cartel is likely to be much
higher than if these firms did not form a cartel. This is because firms in a cartel act like a
monopoly to restrict output and charge higher so as to earn higher profits
• This can be seen from Extract 3, where it is observed that cartels collude to charge
exorbitant prices to exploit consumers. Since o/p under a cartel is likely less than in
more competitive markets, allocative inefficiency results and DWL exists. In addition,
consumer surplus is likely to decrease
(e) Discuss whether the disadvantages to consumers from exorbitant
prices’ (Extract 3) outweigh any benefits they may gain from the
existence of cartels. [8]
Main: Costs of cartel
• The higher price charged by the cartel will also result in greater inequity as it
increases COL. Since the low-income group spends a larger proportion of their Y
on necessities like food, fuel and utilities, an increase in prices of these
necessities is likely to hurt them more. They might not have the means to afford
the essential commodities. As a result, there would be a fall in material well-
being of the low-Y group
(e) Discuss whether the disadvantages to consumers from exorbitant
prices’ (Extract 3) outweigh any benefits they may gain from the
existence of cartels. [8]
Main: Benefits of cartel
• Through their collaborative action, cartels are able to operate on a larger scale of
production, which enables them to reap EOS. Eg in production of basic essential
food items like wheat, flour etc, cartels can better take advantage of bulk purchase
of factor inputs such as specialized farm machinery, fertiliser, seedlings etc and
obtain a larger discount from their suppliers. This lowers AC of production, which
if passed on to consumers, can benefit them in terms of lower prices
• Since cartels are likely to earn supernormal profits, this would provide a
substantial pool of funds for them to undertake innovation/R&D in a coordinated
manner to avoid duplication. If successful, such efforts may lead to a decrease in
AC, which could translate to lower prices for consumers. It could also increase the
quality/variety of goods, which would benefit consumers
(e) Discuss whether the disadvantages to consumers from exorbitant
prices’ (Extract 3) outweigh any benefits they may gain from the
existence of cartels. [8]
Main: Benefits of cartel
• Firms in a cartel effectively act as a monopoly and coordinate their production. As
such, they are likely to SS these essential commodities with greater certainty. On
the other hand, the SS of gods might fluctuate more in a competitive market as
firms might cut back on their production or overproduce based on inaccurate
information after observing their rivals’ behaviour
(e) Discuss whether the disadvantages to consumers from exorbitant
prices’ (Extract 3) outweigh any benefits they may gain from the
existence of cartels. [8]
Evaluation
• While there are benefits arising from existence of cartels, whether these can be
fully realised largely depends on whether firms have incentive to deliver these
benefits to consumers
• Given that cartels are not exposed to competition in a free market nor gov
regulations (in Kenya’s context), it is highly unlikely that firms in cartel will
voluntarily undertake actions to benefit consumers in terms of lower prices and
better qly pdts from R&D
• Hence the disadvantages to consumers from ‘exorbitant prices’ making basic
essentials unaffordable to the majority is likely to outweigh any benefits they may
gain from the existence of unregulated cartels
(f) Discuss whether maximum price legislation such as the proposed
in Kenya would be the most appropriate way of responding to
falling real disposable incomes in the UK. [10]
Introduction:
• To address the falling real disposable incomes in the UK, the gov could consider a
variety of policy options including the use of max price legislation
• A cost-benefit analysis needs to be carried out before a decision can be made
about which policies would be most appropriate to address the problem in the
UK
(f) Discuss whether maximum price legislation such as the proposed in Kenya
would be the most appropriate way of responding to falling real disposable
incomes in the UK. [10]
Main: Maximum price ceiling
How it works, strengths (intended consequences) Limitations (unintended consequences)
- Refers to price ceiling: highest permissible price - The artificially lowered price distorts market
that a seller can legally charge forces and sends wrong signals to both prodrs
- Producers cannot charge a price higher than max and consrs Prodrs will decrease Qss from Q0
price allowed Pc to Qs and consrs increase Qdd from Q0 to Qd
- Prices of essential commodities will decrease Shortage of QsQd in essential commodities
from P0 to Pc which allows consumers to market since Qdd>Qss at Pc
maintain their current PP despite fall in real - Consrs unable to obtain the essential
disposable Y commodities might turn to black market to
purchase the goods at an even higher price than
before implementation of max price legislation
- Consrs will be worse off when they are paying a
higher price for essential commodities in
addition to fall in real disposable income runs
counter to the initial intention of helping consrs
cope with negative effects of falling Y
(f) Discuss whether maximum price legislation such as the proposed in Kenya
would be the most appropriate way of responding to falling real disposable
incomes in the UK. [10]
Main: Alternative policies which are more appropriate
(i) Subsidies for production of basic commodities (ii) EFP/EMP to stimulate the economy and reverse
the falling incomes
- Subsidise production of basic commodities - UK gov can increase G and reduce T in an
directly attempt to encourage consr and firms to
- With subsidies, producers’ COP will lower SS increase spending
increase price fall and qty increase benefit - Gov can also lower i/r to encourage C and I
consumers and preserve their PP - Taken tgt, the increase in C, I, G may increase AD
- However, similar to the implementation of max multiplied increase in real NY, reversing falling
price legislation, it is difficult to determine which incomes
goods are considered essential commodities - However, in the LR, increase in AD might lead to
- Furthermore, the provision of subsidies will put an increase in GPL
a strain on the gov budget which will not be
sustainable in the LR
(f) Discuss whether maximum price legislation such as the proposed in Kenya
would be the most appropriate way of responding to falling real disposable
incomes in the UK. [10]
Evaluation:
• Max price legislation is not the most appropriate way as it does not address the root
cause of falling real disposable Y. At best, it can only be a ST relief to rising prices as
it distorts the market and lead to even more severe unintended consequences
• Extract 1: “squeeze on real disposable incomes” in the UK might be due to “public
spending cuts” and rising inflation as a result of “rising commodity prices and
increase in sales taxes”. The gov will need to look at alt measures that address the
root cause of the prob in the LR
• Given the public spending cuts which might imply austerity measures undertaken by
the gov to better manage its gov budget position, this might mean that EFP is less
viable compared to EMP to stimulate AD and NY
• More info regarding cause of UK’s falling real disposable Y would be helpful for the
gov to make a more informed decision on which policies to implement for a more
effective outcome