NOSTALGIC

MOMENTS
CONSUMER BEHAVIOR
 INSTRUCTION

Collect some pictures of "classic" products that have high nostalgia value.
Analyze the types of memories that these products evokes, and think about
how a marketer might employ these associations in a product's promotional
strategy.

At least 3-5 products will do.

PRODUCTS

The three products which I collected that have a high nostalgic value are
shown in the photographs below.

WIDE LEG DENIM JEANS (LEVIS) COCA-COLA SURGE

RENO LIVER SPREAD

WIDE LEG DENIM JEANS (LEVIS)

Wide-leg jeans, often known as baggy pants, were a fashionable style of

apparel from the early 1930s until the early 2000s.

ANALYZE THE TYPES OF MEMORIES THAT THESE PRODUCTS EVOKES

This product is an example of long-term memory. We can see that after a

year, it is rare to find women wearing wide leg trousers or flare leg pants due to
the fact that wearing skinny jeans became trendy. But after a long time it
comeback and became popular until now.

HOW A MARKETER MIGHT EMPLOY THESE ASSOCIATION IN A PRODUCT'S

PROMOTIONAL STRATEGY?

Aside from having a celebrities to promote their product, they should also try to
have an engagement to their customer and potential customer. Give some
give away to those loyal consumer and in that way they can attract more
customer and become more successful.
COCA-COLA SURGE

It was launched in early 1997 as the second Coca-Cola entry into the soft-
drink market's so-called heavy citrus segment to compete with Pepsi's
Mountain Dew.

ANALYZE THE TYPES OF MEMORIES THAT THESE PRODUCTS EVOKES

Surge is also an example of short-term memory. It is said that Surge was

removed from the market in 2002 after a new marketing campaign flopped
and sales dropped.

HOW A MARKETER MIGHT EMPLOY THESE ASSOCIATION IN A PRODUCT'S

PROMOTIONAL STRATEGY?

It was reintroduced to the market in 2015, but only on Amazon, with a limited
number available. The return was made in response to a massive online fan
movement known as the Surge Movement, who pushed for the corporation to
bring back their favorite drink. The brand eventually listened, leveraging the
relaunch to not just appeal to previous customers, but also to recruit new fans
through the soda's active and passionate Facebook group community.
RENO LIVER SPREAD

Reno liver spread has been around since 1958,

according to its product label.

ANALYZE THE TYPES OF MEMORIES THAT THESE

PRODUCTS EVOKES

The type of memory that this product evokes

is the long-term memory. Reno Liver Spread is
a favorite among Pinoys for their morning 'pan
de sal' and other Filipino cuisine. 2 years ago,
The FDA had warned the public against
purchasing the said brand of canned good as
its maker failed to register its product. The
consumer especially the loyal ones are
wondering why did this happened since we all
know that Reno is one of the longest product
that exist in the Philippines. Furthermore., the
company already settled the issue.
HOW A MARKETER MIGHT EMPLOY THESE ASSOCIATION IN A PRODUCT'S
PROMOTIONAL STRATEGY?

As I have notice Reno Liver Spread didn't have any advertisement . So I thinks
it best that they should explore the power of social media. A lot of people are
using different platforms and social media are the one of the best or the
easiest way to introduce the product in the market. Yes, it is already given that
the product itself is popular but they should not be satisfied about it.

CONCLUSION
To summarize everything, marketers strive to delve into our memories to
create pleasant thoughts about a past era and associate them with their
brand. Customers may retain memories either the things themselves, the
advertising they witnessed, or the music included in the adverts or popular at
the time. We live in a society where consumerism entails more than just
buying what you require. That is why it is critical to look past demographics
and into emotions. Because, more often than not, the emotions elicited by the
things around us are what drives people to act.