What Does The Housing Market Mean?

The housing market, also known as the real estate market, brings together different stakeholders,
which are: the homeowners who are selling their properties, the renters, the real estate investors
who buy and sell properties solely for investment purposes, the contractors, the renovators, and
the real estate brokers who act as facilitators in the process of buying or selling a property.

The main determinants of demand in the housing market are related to demographic factors.
However, factors such as income, availability of credit, and consumer preferences are also
important. Demographic factors include the size of the market because the more the consumers,
the higher the demand, as well as the rate of marriages, divorces, and deaths, which provide an
idea of the population growth.

Social Media Is The Biggest Factor In The Housing Market

 Social Media Marketing

Millennials have represented the largest generation of homebuyers in recent years. A

report by Transunion that showed the number of Gen Z buyers doubled from 2018 to
2019, with more than 300,000 Gen Zers taking out a mortgage by 2019. According to
survey findings by Pew Research Center, 79% of the 18-to-29-year-old demographic use
Facebook, and 67% use Instagram.

 Marketing Strategy Plan

Many homebuyers will search on social media for homes that match their specific
preferences. Hashtags can help them find all the little niches that they are interested in—
for example, #farmhomes, #livingroomideas, #brooklynrealesate.

 Social Media Management

Many Housing market / real estate agents are very active on social media with not only
their real estate activity, but also their personal and professional views. For real estate and
home professionals, social media may be the best way to brand, advertise and separate
yourself from the competition.

Housing tenure

Housing tenure refers to the financial arrangements under which someone has the right to live in
a house or apartment.The most frequent forms are tenancy, in which rent is paid by the occupant
to a landlord, and owner-occupancy, where the occupant owns their own home. Mixed forms of
tenure are also possible.