P5470–Business (2 year – Diploma)

Course Outline and Teaching and Learning Plan

Course Title Principles of Marketing Course Code MKTG1301

Term Fall 2022 Course Contact 42

hours
Pre-requisite None Credit Value 3
Instructor Name Nina Boric Delivery type Onsite
Instructor email nina.boric@utoronto.ca Approved by Sajida Sultana

Course Description
This course will help you understand the terms and marketing knowledge for the study of Business. You
will learn the fundamentals of the marketing process and the marketing mix. Additionally, you will create
a target market product profile and present a marketing plan in your class. This course is designed to meet
the needs of those who need to obtain an overview of marketing and those who require the basics of
marketing as a foundation for more advanced marketing-related studies.

Course Outcomes
Upon successful completion of this course, the student has reliably demonstrated the ability
to:
1. Explain the Marketing environment, the marketing mix and consumers.
2. Explain the role of business markets and market segmentation and business to business
components.
3. Evaluate strategies for product concepts and promotion, sales and public relations.
4. Explain the basic roles of pricing strategies and distribution planning.

Learning Resources
Type Author Title Publisher ISBN Edition Other
Required Kerin Marketing: McGraw 978126416013 6th Edition Instructor
Resource The Core 6 will
with provide
Connect link to
purchase
the eBook
with
Connect.
Evaluation Methods

% of final
Assessment Description CLO Assessed Date/ week
grade
Chapter Tests MCQ and short 1,2,3,4 Week 4
answers
20%
Week 12
In Class Assignment 1,2,3 Week 5
Assignments submission
20%
Week 9
Mid Term MCQ and Short 1,2,3
Answers
Week 7 20%
Final Cumulative – 1,2,3,4
MCQ and Short Week 15 20%
answers
New Product Report 1,2,3,4
Week 13 Week
Group Submission 20%
14
Presentation Presentation
 Teaching and Learning Plan

Week Topic/Content Outcomes Activity/Tasks Resources

Course Overview and Ground rules

Group Activity – Identify 3

Introduction organizations: For-Profit, Non-Profit
 Overview of the course and Government Agency and the role
1.1 of marketing
 The role of marketing in the
1.2 Chapter 1
Week economy and to the
1.3 Group Activity – Innovative Product Course
1 organization.
1.4 (Fictitious product) and the elements Outline
 Factors that affect the 2.4 that you would consider as a
marketing process. Marketing team
 The Marketing Environment
Video - 3M Flag Highlighters Ad

Comparing the marketing program.

Marketing Strategy and Ethics
 An introduction to marketing
strategy.
 Importance of strategic Handouts
1.3 Case Study
marketing and the marketing
Week 2.1 In-class- Activity Ben & Jerry on a
plan.
2 2.3, Mission: SWOT Analysis Chapter 2
 Marketing Mix And
2.4,
 The importance of social Chapter 3
responsibility and ethics in
business.
 In- Class Assignment
Week Consumer Behavior and Consumer 1.5 In-class Exercise- Pair work Explore Chapter 4
3 Decision Making Process 1.6 what governs Consumer decision and
 Factors and forces which 2.6 Making for a list of products and Chapter 5
influence consumer decision 2.7 services in the handout given
making and marketing 2.8
actions
 Nature, types, and Video Case Coppertone: Creating the
characteristics of business Leading Sun Care Brand and Guided
markets (B2B) group discussion
 Marketplace and Customers
 Managing Marketing
Information to gain customer
insights
 Competitive advantage in
 market strategies
 Post-purchase outcomes. ·
Global Marketing
Market Segmentation, Target
Marketing, and Positioning (STP):
Matching Customers to First Evaluation (%)
Marketing Efforts 1.5, In-class- Activity Identify
 Market Research 2.1, demographics, psychographics and
 Market-Product Grid 2.2, cultural and economic forces that
Week  Positioning Strategy 2.3, affect different scenarios of STP.
Chapter 8
4  The Market Segmentation 2.4, Honey Nut Cheerios® Milk ‘N
Process 2.5, Cereal Bar: Identifying Product
 Applying Segmentation to 2.7, Groups
Consumer Markets 2.8,
Test 1 (10%)
Test 1
Contents from Week 1- 3
In-class- Activity Relating the
Nature of the Product goods vs. Product Life Cycle to Marketing Mix
services Actions
Classifying Product Product Mix 3.1,
Week
and Product line 3.2, Video Case Justin’s: Managing a Chapter 9
5
Branding Strategies Brand 3.3 Successful Product with Passion
Management Packaging and
Labelling Product Assignment (10%)

Midterm Review
New product development · In-class- Activity
What Were They Thinking?
 Managing Product Life 3.1, Analyzing
Cycles 3.4, New Product Disasters
Week
 New product development 3.5, Chapter 10
6 Project
Process 3.6,
New Product Development Project –
 Product adoption 3.7,
Overview of Project and Forming
 Diffusion processes groups
Mid -term Review
Mid -term Review
Week Mid-term Content covered from
MIDTERM EXAM (20%)
7 Week 1 until Week 7
Week
READING WEEK NO CLASS
8
Week Pricing Products and Services 4.1, In-class Activity Chapter 11
9  Nature and importance of 4.2,
pricing 4.3 Pricing an Apple iPad Air And
 Pricing considerations and
 common pricing approaches
 Pricing challenges/issues Marketing Analytics: Target return-
 internal and external forces on-investment pricing
affecting price determination
Groups continue to work on their Chapter 12
 Determining Cost, Volume, Project
and
 Profit Relationships · Setting In-class Assignment- 2 (10%)
a Final Price
Nature and importance of
distribution channels
 Channel behavior and
organization In-Class Activity
 Marketing Channels - · Eddie Bauer: The “Brick, Click, and
 Traditional, electronic and Flip” Pick Chapter 13
different types of vertical 4.4,
Week
marketing systems. · 4.5, Case Study: Zara Delivers Fast And
10
 Management and 4.6 Fashion
Organization of Marketing Chapter 14
Channels Groups continue to work on their
 Significance of Supply Project
Chain Management ·
Retailing and Wholesaling
 Multi Channel Marketing
Integrated Marketing
Communication (IMC)

 Relate the IMC strategy to

the promotional mix.
 The communication process
and its relation to AIDA. · In-Class Activity
 Measure the promotional
effectiveness of various tools Taking IMC to The Max: Pepsi Max
and strategies for and Modern Communications
Week advertising, promotion, and 3.5,
Chapter 15
11 3.6 Push or Pull? Choosing Channel
public relations.
Strategies
 Communicating with
Consumers Group Project- Mentoring and
 Channels used in an IMC Feedback
Strategy
 Planning for and Measuring
IMC Success
 Executing and Assessing the
Promotion Program
 Direct Marketing
Week Advertising, Sales Promotion and 3.5, In-class Activity Chapter 16
 Public Relations
 Types of Advertisements ·
 Developing the Advertising What Makes a Memorable TV
Program Commercial? Recognizing
 Executing the Advertising Advertising Slogans/Taglines
Program 3.6, Marketing Analytics: Selecting
12
 Assessing the Advertising 3.8 Advertising Media
Program
 Sales Promotion · Public Groups finalize their Project
 Relations
Test – 2 (10%)
Test – 2
Personal Selling and Sales
Management
 The Scope and Nature of In-Class Activity Students’
Personal Selling Perceptions of Selling
Week 3.7,
 The Personal Selling Proces Chapter 18
13 1.3
 Managing the Sales Force · New-Product Development Project
 Ethical and Legal Issues in Presentation
Personal Selling
 Sales Management Process
Personal Selling and Sales
Management Final Review
 Characteristics of a social In-Class Activity
media marketing program ·
 Performance measures of Integrating Social Media
Week social media 1.6, 2.1, 2.3,
Chapter 17
14 2.6 Body Glove Video Case
 The cause of the
convergence of the real and
digital worlds New-Product Development Project
 Influencer Marketing report submission and Presentation
 Apps and their importance in (20%)
Mobile marketing
Week Final Exam Cumulative Week 1 to
FINAL EXAM (20%)
15 Week 14 (MCQs)

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All assignments and quizzes are included in the final grade calculations.
Refer to Canvas under each chapter for Homework Assignments and Assignments pertaining to a
particular class.Late or missed assignments are accepted at the discretion of the professor.
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Using work protected by copyright/Canadian Copyright law without permission.
Examples include photocopying or taking pictures of copyright-protected textbook
page selling a copy of a copyright-protected resource to another student.

Cheating — An unethical or dishonest act carried through by a student to gain assessment

marks.Examples include (but are not limited to) using unauthorized electronic devices or
other aids
duringacademicassessments,and/orlookingatanotherstudent’sworkduringanacademicassess
ment.

Facilitating Academic Dishonesty — Allowing a classmate or another student to copy

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ormorecourseswithoutfacultypermission.Thismayincludeworkfromapreviouseducationinstituti
on.

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Sabotage — Taking intentional action to prevent another student from successfully

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work,removing/destroyingreservedcontent,and/ordeletinganotherstudent’scomputerfile
s.
CLASS CANCELLATION OR RESCHEDULING
On occasion, it may be necessary to cancel or reschedule a class. College Practice on Class
Cancellation and Rescheduling provides details on what students can expect in the event of a
change to a regularly scheduled class meeting.
STUDENT CLASS ATTENDANCE AND LATENESS
Students are responsible for understanding the College Practice on Attendance and Lateness
and are advised that unless they participate in course activities, it is unlikely that they will be
able to progress satisfactorily.
MISSED OR LATE ASSIGNMENTS
When you find yourself unable to meet an in-course requirement because of illness or
compassionate reasons, please fill out the Academic Consideration Request Form that can be
found in each course and send the form to the faculty teaching the course. Late assignments
without notice will be graded based on the following Late Submission penalty:
- 10% deduction of the assignment will apply for each day passed the assignment due date
until Day 7. This doesn’t apply to quizzes.
- Late submission passed Day 7 will automatically receive a zero grade
ACADEMIC STANDING AND PROGRESSION
To progress to the next level of program study, a student must achieve all the following:
- A passing grade in a course is 50%
- A semester Grade Point Average of 60%
- Successfulcompletionofprerequisiteand/orco-requisitecourse(s)ifapplicable
- Successful completion of mandatory course and/or semester requirements(such as
non-academic requirements among others) as determined by the program.

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