COURSE SECTION INFORMATION

Centre for Business

School of Marketing

Principles of Marketing I
Professor: Adam Fox
Course Number: MARK1020
Email:
adam.fox@georgebrown.ca Course Section: CRN- 47685-
202303
Office: Remote Based
Academic Year: 2023-24
Pre-Requisite: None
Term: Winter 2024
Co-Requisite: None
Academic Level: Diploma

Course Learning Outcomes

The learning outcomes for this course are the same as those listed in the approved
course outline available on Blackboard.

Section-Specific Learning Resources

The textbooks for this course are the same as those listed in the approved course
outline available on Blackboard.

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Evaluation System…

Student Assessment Description: % of

Evaluation Tool: Final
System Category Grade
:
Assignments and Term Test 1 One Test weighted at 15% consisting of Multiple Choice 15%
Tests questions, On D2L / Brightspace.
Assignments and Term Test 2 One test weighted at 20% consisting of Multiple Choice 20%
Tests questions , On D2L / Brightspace.
Final Exam Final Exam One Comprehensive Exam, weighted at 25% on all chapters 25%
consisting of Multiple Choice questions. On D2L / Brightspace.
Application Online Simulation Ten Assignments weighted at 2% each through Revel 20%
Assignment
Analysis and Shared Writing Students must write and comment on a topical prompt. 20%
Discussion Ten weekly discussions weighted at 2% each.
TOTAL: 100%

Students will receive feedback and/or results of all tests and assignments within two
weeks of the due date except in unusual circumstances.

Learning Schedule / Topical Outline (subject to change with notification)

Wee Assessment Weight

Topic / Task Content / Activities Resources
k Tool
WK1  Introduction  Course outline & expectations  Text, Ch 1  Online  Practice
to Marketing  Review Marketing, I concepts  Revel Simulation
JAN I  Marketing Evolution, Role in  Shared
12 Society, Criticism Writing
WK2  Developing  Strategic Planning in the  Text, Ch 2  Online  2%
Marketing Organization  Revel Simulation
JAN Strategies  The Marketing Planning Process  Shared
19 and Plans  Strategic Alternatives Writing  2%
 Intro to the Marketing Mix
 Marketing Results

WK3  The  The Microenvironment  Text, Ch 3  Online  2%

Marketing  The Macroenvironment  Revel Simulation
JAN Environment  Shared  2%
26 Writing
WK4  Marketing  The Role of Marketing  Text, Ch 4  Online  2%
Intelligence – intelligence  Revel Simulation
FEB Gaining  Tools of Marketing Intelligence
2 Advantage  Marketing Intelligence Plan  Shared  2%
through  Limitations of Marketing Writing
Knowledge Intelligence
WK5  Test # 1  Multiple Choice Test  Brightspace  Test 1  15%
(Weeks 1-4)  Covers Weeks 1-4 /D2L
FEB
9
WK 6  Consumer  The Decision-Making Process  Text, Ch 5 &  Online  2%
Buying  Types of Decision Ch 6 Simulation  2%
FEB Behaviour  Situational, Internal & External  Revel  Shared
16  Business-to- Factors Writing
Business
 The Business Market
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Wee Assessment Weight
Topic / Task Content / Activities Resources
k Tool
Marketing  Business Buying Decisions
WK7  Segmentatio  Segmenting the Market  Text, Ch 7  Online  2%
n, Targeting  Targeting Segments  Revel Simulation
FEB and  Targeting Strategies  Shared  2%
23 Positioning Writing
 Positioning

WK8 Intersession (NO CLASSES): Note: Students who have a concern with their academic
standing in this course should consult their instructor.
FEB
26- For information on withdrawing from this course without academic penalty, please
MAR 1 refer to the following for important academic dates:
http://www.georgebrown.ca/registernow/important-dates.aspx
WK9  Product and  The Product Concept  Text Ch 8  Shared  4%
Branding  The Product Mix  Revel Writing
MAR  Brand Management
8
 Managing for Brand Value

WK10  Test # 2  Multiple Choice Test  Brightspace  Test 2  20%

(Weeks 5-9)  Covers Chapters 5,6, 7 & 8 /D2L
MAR
15

MAR LAST DAY TO WITHDRAW FROM COURSE WITHOUT ACADEMIC PENALTY (FRI MAR 15/24)
15
WK11  Pricing  The Role of Price  Text, Ch 10  Online  2%
Concepts  Price Strategies  Revel Simulation
MAR  Price Tactics  Shared  2%
22 Writing
 Legal, Ethical and Special
Pricing Situations

WK12  Distribution  The Value of Distribution  Text, Ch 11  Online  2%

 Distribution Channel Strategy  Revel Simulation
MAR  Managing Distribution Channels  Shared  2%
29 Writing
 Supply Chain and Logistics
Management

WK13  Retailing  Elements of Retail Value  Text, Ch 12  Online  2%

 Types of Retail  Revel Simulation
APR  Online Retail  Shared  2%
5 Writing
 Retail Identity
WK14  Integrated  Integrated Marketing  Text, Ch 15  Online  2%
Marketing Communications  Revel Simulation
APR Communicati  The IMC Plan  Shared  2%
12 ons (IMC) &  Media Writing
Media  The Media Plan

WK15  Final Exam  Comprehensive Final Exam on  Brightspace  Final Exam  25%
Chapters: 1, 2, 3, 4, 5, 6, 7, 8, /D2L
APR 10, 11, 12 & 15
19
Please note: this schedule may change as resources and circumstances require.
For information on withdrawing from this course without academic penalty, please refer to the College
Academic Calendar: http://www.georgebrown.ca/Admin/Registr/PSCal.aspx

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Course Related Policies

The policies for this course are the same as those listed in the approved course outline
available on Blackboard.

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