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7 Actionable
Lessons for UX
Researchers
1. Always start with the
user's perspective & goals

Understand needs, pain points,

and goals before you start.

Get these by talking to or

researching your target users.

Keep this in mind for the entire

design process.
2. Observe users in their
natural environment

Find out how users interact

with your product or service.

Pay attention to the context:

environment, task, emotions.

Identify patterns and generate

insights from listening to them.
3. Ask open-ended
questions to reveal needs

Avoid leading questions or

assumptions.

Encourage people to share

their thoughts and feelings.

Listen actively. Probe deeper

to uncover underlying needs.
4. Use multiple research
methods to triangulate

Combine different research

methods.

Use quantitative data to

confirm qualitative insights.

Each method has strengths &

limitations. Don’t rely on one.
5. Don't rely entirely on
self-reported data

People struggle to remember

or talk about their behaviour.

Observe & measure behaviour

to gain a better understanding.

Use tools such as heat maps,

analytics, and A/B testing.
6. Embrace ambiguity
and uncertainty

It's a natural part of research &

can lead to valuable insights.

Don't let it discourage you

from conducting user research.

Embrace the unknown. It's an

opportunity to get to know
your users.
7. Seek out diverse
perspectives

Use methods that gather data

from a diverse group of users.

Be mindful of your own biases.

Seek out perspectives that

differ from your own.

Understand needs holistically.

 m e a
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