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  • Streem Developer Brief

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    Trung Duc
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    This document outlines objectives for optimizing a company's website for mobile usage and conversions. It identifies urgent pain points like improving site speed and the mobile experience. Requirements include understanding Hubspot templates and integrating Salesforce, Stripe, and other platforms. Short term gains involve syncing data between systems and improving functionality, design, and customer experience. Long term goals are to elevate the brand, align the site with strategic plans, and decrease bounce rates. The approximate scope includes 4 page styles, 10 core pages, 50 blogs, and 12+ landing pages.

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    This document outlines objectives for optimizing a company's website for mobile usage and conversions. It identifies urgent pain points like improving site speed and the mobile experience. Requirements include understanding Hubspot templates and integrating Salesforce, Stripe, and other platforms. Short term gains involve syncing data between systems and improving functionality, design, and customer experience. Long term goals are to elevate the brand, align the site with strategic plans, and decrease bounce rates. The approximate scope includes 4 page styles, 10 core pages, 50 blogs, and 12+ landing pages.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    13 views1 page

    Streem Developer Brief

    Uploaded by

    Trung Duc
    This document outlines objectives for optimizing a company's website for mobile usage and conversions. It identifies urgent pain points like improving site speed and the mobile experience. Requirements include understanding Hubspot templates and integrating Salesforce, Stripe, and other platforms. Short term gains involve syncing data between systems and improving functionality, design, and customer experience. Long term goals are to elevate the brand, align the site with strategic plans, and decrease bounce rates. The approximate scope includes 4 page styles, 10 core pages, 50 blogs, and 12+ landing pages.

    Copyright:

    © All Rights Reserved
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    of 1

    2022 Web Optimization

    Developer Brief

    Objectives



    Optimize our current website for mobile & conversion.


    Create new modules and expand interface to allow for flexibility with the Hubspot

    theme . Align website with strategy. Implement graphic optimizations from

    wireframes from UX, Brand, and SEO Op Expert .

    Urgent pain-points to addres

    Optimize for CRO learning

    Prioritize mobile-first experienc

    Improve site speed & performance (optimized for video

    Expand custom theme components and authoring capabilities


    


    Requirement

    Developer needs to have understanding of creating and modifying custom templates in Hubspo

    We need to continue to have salesforce, stripe integration, & Streem platform


    sync for automated user

    Understanding of Front-end and Back-end development

    HTML, CSS, HubL, and Javascrip

    May require minor long-term support as we test, implement, and evaluate the websit

    Understanding of Hubspot CMS, Themes Authoring tools, and HubDB databases


    Short-term gain

    Able to map and define and implement data sync between hubspot, Salesforce,


    Stripe, and custom tool

    Improve functionality of our websit

    Improve and fix areas of design on our current sit

    Improve customer perception and experience through UX and design principle

    Pivot and align site content with new business strategy in Q

    Ability to make agile change on our sit

    Allow customers to quickly find the information they need to make a decisive call

    Long-term gain

    Elevate our brand and website visual to position as tech leaders in the industr

    Align website look and feel with vision pla

    Website is our first-moment-of-truth with our customer

    Decrease bounce-rate and increase volume to our site

    Approximate Scop

    We currently have 4 page style

    10 core website page

    50 blogs linked to style

    12+ landing pages

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