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 SCHOOL OF BUSINESS AND MANAGEMENT
BUSINESS ADMINISTRATION DEPARTMENT
COURSE SYLLABUS
Course Number Course Name Schedule
MRKM 7 Retail Management WED-SAT
Placement Pre-requisites

Faculty Consultation Hours

EARVIN JOHN J. MEDINA, MBA

Rationale
Students develop an in-depth understanding of retail and services management as well as non-store retailing. Topics include an overview of retail marketing; retail marketing,
financial and location strategy; merchandising; pricing and distribution; promotion including communications, store layout, store design, visual merchandising; and customer
service.
Course Description
The purpose of this course is to introduce the student to the world of retailing from a managerial viewpoint. Consequently, we will study the elements that comprise the retail
mix, including types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management,
merchandising, pricing, store management, store layout & design and customer service.

Terminal Competencies/Outcomes
At the end of the semester, the students will be able to…..
1. Apply the principles, practices, and concepts used in retail marketing management.
2. Describe the complex nature and environment of retail marketing management together with the buying and selling of goods, services, and ideas
to the final consumer.
3. Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry.
4. Understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and
promotion.
5. Identify the approaches to and guidelines used to analyze and solve retailers' problems and make decisions in retail organizations.
Course Requirements
Attendance in class, participation and respect in group activities, and submission of assignments and projects

Grading System
MIDTERM EXAM AFTER-MIDTERM CLASS STANDING FINAL GRADE
Prelim Exam/OUTPUT 20% Final Exam/Final Output 30%
Semi-Final Exam 20%
Midterm Exam 30% Midterm Grade 40%
Class Standing Class Standing After Midterm 30%
• Assignments, Quizzes, and 15% • Assignments, Quizzes, and 25% Class Standing
Seatwork Seatwork
• Class Participation 15% • Class Participation 25%
• Case Analysis 20% • Case Analysis and Reporting 30%

Total 100% Total 100% Total 100%

*The faculty has the freedom to distribute the allocated percentage for Class Standing.

TRANSMUTATION TABLE
A = 92-100 B- = 68-75.99 F = Below 50
A- = 84-91.99 C = 60-67.99
B = 76-83.99 D = 50-59.99

Official Textbook

Retail Management, Michael Levy & Barton A Weitz, Tata McGraw Hill

Supplementary Instructional Materials

Other internet/online sources
I.Introduction to Retail Management
Contents Teaching Learning Time Frame Assessment Tool
Activities
 Meaning & Definition on retailing, Retailer’s role in a distributional Lectures with 2 weeks  Activity Assessment
PowerPoint
channel-Functions performed by retailers-prospects of retailing in based on reading
presentation
the Philippines materials
 Retailers Characteristics : Price-cost trade off, Types of merchandise, (Asynchronous)
variety & assortment, customer services, Cost of offering breadth &
depth of merchandise and services  Online Recitations
Lectures with
 Types of retailers PowerPoint
 Food retailers, general merchandise retailers, Non store retail presentation  Quizzes
formats, services retailing, Types of ownership
 Multi Channel Retailing : Meaning, the evolution toward multi
channel retailing-Franchising : Types, advantages, challenges,
franchising in the Philippines.

II. Retailing Strategy

Contents Teaching Learning Time Frame Assessment Tool

Activities
 Meaning Lectures with 3 weeks  Activity Assessment
PowerPoint
 Retail Market Strategy Target market & retail format based on reading
presentation
 Building a sustainable competitive advantage, customer loyalty, materials
location, human resource management, distribution and information Lectures with (Asynchronous)
systems, unique merchandise, vendor relations Multiple sources of PowerPoint
 advantages : Strategic retail planning process presentation  Online Recitations
 Role of Information Technology in Retailing
 Quizzes
Lectures with
PowerPoint
presentation
Group Discussion

Lectures with
PowerPoint
presentation

III. Merchandise Management

Contents Teaching Learning Time Frame Assessment Tool

Activities
 Meaning, organizing the buying process by categories Lectures with 2 weeks  Activity Assessment
PowerPoint
 Setting objectives for the merchandise plan based on reading
presentation
 Sales forecasting, the assortment planning process materials
 Buying merchandise (Asynchronous)
 Branding options available to retailers Lectures with
PowerPoint  Online Recitations
 Private labeling, international sourcing decisions presentation
 Pricing strategy Case Analysis
 Price Adjustments  Quizzes
 Meaning of terms like markdowns, coupons, rebates, price bundling
Lectures with
 Multiple unit pricing, variable pricing PowerPoint
presentation

Lectures with
 PowerPoint
presentation

IV. Store Management

Contents Teaching Learning Time Frame Assessment Tool

Activities
 Responsibilities of store managers Store planning, location planning Lectures with 1 week  Activity Assessment
PowerPoint
 Store design & the retail image mix, the space mix based on reading
presentation
 Effective retail space management, store layout, floor space materials
management and visual merchandising and displays (Asynchronous)

 Online Recitations

V. Inventory Management
Contents Teaching Learning Time Frame Assessment Tool
Activities
 Define the term inventory. Lectures with 1 week  Activity Assessment
PowerPoint
 List the different types of inventory. based on reading
presentation
 Describe the main functions of inventories. materials
 Discuss the main requirements for effective management. (Asynchronous)
 Explain periodic and perpetual review systems. Lectures with
PowerPoint  Online Recitations
 Describe the costs that are relevant for inventory management. presentation
 Describe the A-B-C approach and explain how it is useful.
 Describe the basic EOQ model and its assumptions and solve typical
problems.
VI. Supply Chain Management
Contents Teaching Learning Time Frame Assessment Tool
Activities
 Explain the terms supply chain and logistics. Lectures with 1 week  Activity Assessment
PowerPoint
 Name the key aspects of supply chain management. based on reading
presentation
 List, and briefly explain, current trends in supply chain management. materials
 Outline the benefits and risks related to outsourcing. (Asynchronous)
 Explain what the main supply chain risks are and what businesses can Lectures with
PowerPoint  Online Recitations
do to minimize those risks. presentation
 Describe some of the complexities related to global supply chains.
 Describe the three concerns of small business related to the supply
chain

VII. Final Project and Final Exam

Specific Objectives Teaching Learning Time Frame Assessment Tool

Activities
 Practically learn how to produce a franchise business plan Project 2 weeks  Submission of
Consultations
Franchise Business
Plan (By Group)
 Final Exam