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55th CIRP Conference on Manufacturing Systems


55th CIRP Conference on Manufacturing Systems
Concept for ambidextrous management of incremental and radical
Concept for ambidextrous management of incremental and radical
28th CIRP innovation
Design Conference, in manufacturing
May 2018, Nantes, France
innovation in manufacturing
A new methodology Quirinto Gärtner
analyze
a
*, Alexander
the Dorthaa, Gunther
functional and Reinhartaa architecture of
physical
Quirin Gärtner *, Alexander Dorth , Gunther Reinhart
a

* Corresponding author Tel.: +49 (89) 289for


existing products anFax:assembly oriented product family identification
Technical University of Munich, Boltzmannstr. 15, 85748 Garching, Germany
a

– 15517;
Technical
a +49 89of289
University - 15555.
Munich, E-mail address:
Boltzmannstr. quirin.gaertner@iwb.tum.de
15, 85748 Garching, Germany
* Corresponding author Tel.: +49 (89) 289 – 15517; Fax: +49 89 289 - 15555. E-mail address: quirin.gaertner@iwb.tum.de
Paul Stief *, Jean-Yves Dantan, Alain Etienne, Ali Siadat
Abstract École Nationale Supérieure d’Arts et Métiers, Arts et Métiers ParisTech, LCFC EA 4495, 4 Rue Augustin Fresnel, Metz 57078, France
Abstract
Innovation managers constantly seek to improve manufacturing systems using continuous improvement as a core process. On the other hand,
*Innovation
Corresponding
significant author. Tel.:
technological
managers +33 3 87seek
advances
constantly 37 54
to30;
promise E-mail
improve address:
to improve paul.stief@ensam.eu
manufacturing
manufacturing systems systems' performanceimprovement
using continuous radically. Therefore,
as a coremanufacturing
process. On the units must
other be
hand,
able to dealtechnological
significant with complexadvances
and volatile environments
promise to improveand manufacturing
at the same timesystems'
act explorative and exploitative
performance to producemanufacturing
radically. Therefore, both incremental andmust
units radical
be
innovations.
able to deal withThecomplex
organizational abilityenvironments
and volatile to achieve this andbalanced
at the sametarget
timestate is called ambidexterity.
act explorative and exploitative Thetochallenge of continuously
produce both incremental andincreasing
radical
efficiency
innovations. while
Theatorganizational
the same timeability developing and integrating
to achieve radical
this balanced targetinnovation into the
state is called manufacturing
ambidexterity. Thesystem has grown
challenge enormouslyincreasing
of continuously in recent
Abstract
years. Consequently,
efficiency while at theasame severe timechallenge
developing is imposed on the radical
and integrating innovation management
innovation into theofmanufacturing
the manufacturingsystemunit. This implies
has grown ambidexterity
enormously in recent
management in manufacturing,
years. Consequently, encouraging
a severe challenge organizational
is imposed on theresearch
innovation to identify relevant
management of design dimensions and
the manufacturing unit.describe concrete
This implies managerial
ambidexterity
Inimplementation
today’s business
management environment,
in measures the trend towards
in a manufacturing
manufacturing, encouraging context.more product
organizational variety
research and customization
to identify is unbroken.
relevant design dimensions Dueand
to this development,
describe concrete the need of
managerial
agile and reconfigurable
Therefore,
implementation this paper
measures production
presents systems emerged
an approach
in a manufacturing to enabletoambidextrous
context. cope with various products
innovation and product
management in families. To design
manufacturing, and optimize
fostering production
radical innovation.
systems
Relevant
Therefore,as organizational
well
this as to choose
paper theanoptimal
dimensions
presents and product
approach their matches, product
interconnections
to enable ambidextrous areanalysis
identifiedmethods
innovation using are needed.
scientific
management Indeed, most
inliterature offostering
the interviews.
and expert
manufacturing, known methods
radical In aim to
addition,
innovation.
examples
Relevant
analyze of concrete
organizational
a product or onemanagerial
dimensions
product implications
family and
on the forinterconnections
implementing
theirphysical ambidexterity
level. Different product in
are identified manufacturing
using
families, however,are
scientific presented.
literature
may differand expert
largely interviews.
in terms In addition,
of the number and
examples
nature of concrete managerial
of components. implications
This fact impedes for implementing
an efficient comparison ambidexterity
and choice in of manufacturing are presented.
appropriate product family combinations for the production
©
© 2022
2022AThe
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The Authors. Published
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Authors. Published by Elsevier
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is proposed
by B.V.B.V.existing products in view of their functional and physical architecture. The aim is to cluster
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optimization of existing assembly lines and the creation of future reconfigurable
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Keywords:
similarity Manufacturing;
productInnovation
familiesManagement,
by providing Manufacturing Innovation
design support Management,
to both, productionAmbidexterity, Radicaland
system planners Innovation,
productIncremental
designers.Innovation,
An illustrative
Exploration,
Keywords:
example aExploitation
ofManufacturing;
nail-clipper Innovation
is used to Management, Manufacturing
explain the proposed Innovation Management,
methodology. An industrialAmbidexterity,
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families Innovation,
of steering columns of
Exploration, Exploitation
thyssenkrupp Presta France is then carried out to give a first industrial evaluation of the proposed approach.
© 2017 The Authors. Published by Elsevier B.V.
1. Introduction
Peer-review under responsibility of the scientific committee of the 28th CIRP Design Conference 2018.
The tension between incremental and radical innovations has
1. Introduction The tension
already between incremental
been described by Abernathy and[7]radical innovations
as the productivity has
Manufacturing companies face
Keywords: Assembly; Design method; Family identification an increasingly dynamic already
dilemma been described
followed by by Abernathy
Christensen's [8][7] as the
innovator's productivity
dilemma.
Manufacturing
environment companies
with partially face an increasingly
discontinuous changes caused dynamic by dilemma
Essentially, followed by Christensen's
the authors argue that the[8] innovator's behaviors
organizational dilemma.
environment with partially
three central elements discontinuous
in particular: changes caused
Unpredictability [1], global by Essentially,
to constantly theproduce
authors argue
more that the organizational
efficiently or integrate behaviors
radical
three central [2],
competition elements
and rapid in particular: Unpredictability
technological developments [1],[3].
global
As to constantly changes
technological produceseem moreincompatible.
efficiently or integratethere
Therefore, radical
is a
1.competition
Introduction
a result, [2], andprofitability
continuous rapid technological
and long-termdevelopments [3]. As of
competitiveness the product
technological
practical range and
and changes
scientific seem characteristics
need to elaboratemanufactured
incompatible. Therefore,
approachesthere and/or
for is
thea
aare
result, continuous
becoming moreprofitability
complex, as andcompetitive advantages are assembled
long-term competitiveness practical
simultaneous in this
and system.need
scientific
management In this
toofcontext,
elaborate
radical theapproaches
main
and challenge for the
incremental in
are Due
more to themore
becoming
temporary thanfastcomplex,
everdevelopment in the
as competitive
[4]. Consequently, domain
advantages
securing of
are
the long- modelling
innovationand
simultaneous analysis inis manufacturing.
management
activities nowofnotradical
only toThe cope
and with single
incremental
organizational
communication
more temporary and
term competitiveness than everan ongoing trendunits
[4]. Consequently,
of manufacturing of securing
digitization
dependsthe and
on long-
their products,
ability to asimultaneously
innovation limited product
activities range or
in manage
manufacturing.
bothexisting product
The
innovation families,
organizational
activities is
digitalization,
term manufacturing
abilitycompetitiveness
to implement enterprises
of manufacturing
radical innovation units are facing
projects [5],important
depends their but
on these
as alsoto
ability
referred totosimultaneously
beasable to analyze
ambidexterity and
[9]. to
manage compare
both products
innovation
Consequently, to define
it isactivities
necessary is
challenges
ability in today’s
promisetosignificant
implement market
radical
performance environments:
innovation
increases projects a [5],
regarding continuing
as these new
quality, product
referred
to strengthento asfamilies. It can be
ambidexterity
the innovation observed
[9]. ofthat
Consequently,
capacity classical existing
it is necessary
manufacturing units
tendency
cost, andtowards
promise significant
time [6]. reduction
performance
To meet of product
these development
increases thetimes
regarding
challenges, and
of product
quality,
focus to families
strengthen
transferring theareinnovation
the regrouped inoffunction
concept capacity of of clients orinto
manufacturing
ambidexterity features.
units
the
shortened
cost, andproduct
manufacturing timeunits lifecycles.
[6]. To no
can meet In these
addition,
longer there
on is
challenges,
be solely an
theincreasing
achieving focus of However,
short- transferring
manufacturing assembly
the oriented
concept
context. product
However, of the families
ambidexterityare hardly
scientific to find.
into
understanding the
demand of customization,
manufacturing
term operational units
goals canbut nobeing atbethe
longeralso
must besame
solely
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achieving
achieving global
short- of On the product
manufacturing
ambidexterity familyHowever,
context.
management level,(AM)
products differ mainly
thein scientific isin
understanding
manufacturing two
still in
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term operational
advantages. with competitors
goals
Therefore, but must
concepts allalso
overbe
are the
on world.
needed achieving Thisstrategic
to strengthen trend,
the main
of characteristics:
its ambidexterity
early (i) the
stages management
and lacksnumber
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holisticincomponents
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manufacturing (ii)
stillthe
concrete in
which
strategicis innovation
advantages. inducing
Therefore, the development
concepts
capacity from macro
are needed
of manufacturing tounits. to micro
strengthen the type
its of components
early
implementation stages and (e.g.lacks
measuresmechanical,
holistic electrical,
to establish models electronical).
and concrete
ambidexterity.
markets,
strategic results
innovation in diminished lot sizes due units.
capacity of manufacturing to augmenting Classical methodologies
implementation measuresconsidering
to establishmainly single products
ambidexterity.
product varieties (high-volume to low-volume production) [1]. or solitary, already existing product families analyze the
2212-8271
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this Authors. Published
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in B.V. existing causes difficulties regarding an efficient definition and
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CC BY-NC-NDcommittee of the
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production system, it is important to have a precise knowledge
Peer-review under responsibility of the scientific committee of the 32nd CIRP Design Conference
comparison of different product families. Addressing this
2212-8271 © 2022 The Authors. Published by Elsevier B.V.
This is an©open
2212-8271 2017access article Published
The Authors. under theby CC BY-NC-ND
Elsevier B.V. license (https://creativecommons.org/licenses/by-nc-nd/4.0)
Peer-reviewunder
Peer-review under responsibility
responsibility of the
of the International
scientific Programme
committee of the 28thcommittee of the
CIRP Design 55th CIRP
Conference Conference on Manufacturing Systems
2018.
10.1016/j.procir.2022.05.011
476 Quirin Gärtner et al. / Procedia CIRP 107 (2022) 475–480
2 Author name / Procedia CIRP 00 (2019) 000–000

Therefore, this paper aims to present a first approach to [15]. Further, radical innovation is present if the process
establishing AM in manufacturing. complexity has increased significantly within the respective
company, even if the applied concept is already known within
2. Objective and research methodology other sectors or companies [17, 18].
To identify, develop and integrate radical and incremental
The scientific process of the "Design Research innovation in manufacturing processes and managerial
Methodology" (DRM), according to Blessing & Chakrabarti methods are necessary. Hence, Manufacturing Innovation
[10], guides this paper. The DRM consists of four phases: Management (MIM) is designing processes and methods to
Research Clarification, Descriptive Study I, Prescriptive Study, identify, develop and integrate both types of innovation.
and Descriptive study II. This paper focuses on the first three Further, MIM creates organizational environments, strategies,
phases and deals with formulating the research objectives and culture for innovation in manufacturing. To summarize,
based on a literature review. The literature analysis and semi- MIM comprises all organizational and processual aspects to
structured expert interviews are utilized to generate findings fulfill the goals mentioned above [19]. In the following, the
and design a conceptual approach for AM in manufacturing. manufacturing unit is understood as the entire production
Concerning the fourth phase, an initial study is provided by network, including all direct and indirect value-adding sub-
describing the consequences of the conducted research and units like manufacturing, assembly, logistics, planning, and
preparing the results for use by others. The following three research and development for processes or maintenance.
research questions guide this paper:
3.2. Ambidexterity management
• RQ#1: How can ambidexterity management improve
innovation management in manufacturing?
Organizational ambidexterity focuses on two fundamental
• RQ#2: How should an approach for ambidexterity
activities that are antagonistic to each other. Nevertheless, they
management in manufacturing be conceptualized?
must be pursued simultaneously to ensure competitiveness in
• RQ#3: What managerial measures enable a successful
the short and long term: exploitation and exploration. [4, 20]
implementation of ambidexterity management in
Exploitation refers to applying existing knowledge, while
manufacturing?
exploration describes the search for new knowledge. More
The research builds upon a precise specification of the terms precisely, exploitation uses existing knowledge and skills to
innovation and ambidexterity management (section 3) using generate stable and efficient systems, while exploration
literature-review methods. Subsequently, existing scientific generates knowledge that enables organizations to create
approaches and ten semi-structured interviews are examined to unique advantages and adapt to changing conditions [21–23].
tackle the research questions, which leads to a conceptual Concerning the innovator's dilemma, both activities have
framework for AM in manufacturing (section 4). Closing, different understandings depending on the research discipline.
section 5 provides a critical discussion of the presented In the context of the present paper, the interpretation
approach followed by avenues for further research (section 6) concerning innovation management is deemed the most
and a summary (section 7). relevant. As a result of this, exploitation refers to the creation
of incremental innovation, while exploration is understood as
3. Terms and definitions the creation of radical innovation.

3.1. Manufacturing Innovation Management


Maximum

Schumpeter [11] defines innovation in manufacturing as


recombining forces and objects to produce something different
Failure trap
or produce differently. Further, Porter adds that two central
Exploration

elements are necessary to characterize an innovation. First, an


invention is needed that aims to distinguish an existing process Success trap
from its initial state. Second, this invention must be
successfully implemented and improve the initial state [12].
Innovations can be distinguished in various ways.
None
Regarding research on AM, the differentiation into incremental
None Exploitation Maximum
and radical innovation is particularly relevant. Improvements
with a high affinity to the existing product or process, tapping Fig. 1: Risks in the balance of exploration and exploitation
their underlying potential through minor changes, are referred
to as incremental innovation [13–15]. In contrast, radical A one-sided focus on either of the two activities is not a
innovation describes a leap or fundamental change that leads to feasible option for most manufacturing companies, as this
a breakthrough towards a new product or process with inevitably leads to the so-called success or failure trap (see
significantly better performance [13, 16, 15]. Thus, a process Figure 1) [24, 16]. The success trap describes challenges
improvement is also understood as a radical innovation if the resulting from the exclusive focus on efficiency-enhancing
previously existing potential range is exceeded qualitatively or exploitation of existing processes. Although incremental
quantitatively by redesigning relevant process components innovations based on established success patterns initially help
Quirin Gärtner et al. / Procedia CIRP 107 (2022) 475–480 477
Author name / Procedia CIRP 00 (2019) 000–000 3

to create a profitability-enhancing effect, this leads to the risk Organizational design dimensions need to be derived to
of missing out on long-term transformations caused by radical enable a structured approach, supporting ambidexterity in
or disruptive technology changes in the long run. Moreover, an manufacturing. To do so, the selection in this paper is based on
exclusive focus on explorative activities can also have the preliminary work of O'Reilly and Tushman [30], Raisch
challenging consequences. If disruptive innovations cannot be and Birkinshaw [31], Simsek [32], Güttel & Konlechner [33],
industrialized profitably, the risk of failing to run an efficient Olivan [16], and Schneeberger & Habegger [34].
operational business is leading to economic challenges. This Commonalities can be identified within the different
effect is defined as the failure trap. approaches, and a model of relevant design dimensions for
In this context, AM aims to create a balanced state providing organizational ambidexterity in manufacturing can be
sufficient space for exploration and exploitation. Transferred to aggregated (Research Clarification).
manufacturing, we define ambidexterity as the ability to deal To increase the practical understanding and to identify
with the dilemma between operational efficiency and radical or strategies for practical implementation, ten semi-structured
disruptive changes in processes. AM enables manufacturing interviews were conducted with relevant experts in the field of
units to act exploratively and exploitatively to simultaneously MIM (Descriptive Study I). All involved experts held a top or
produce incremental and radical process innovations for a middle management position with innovation-related
manufacturing system, ensuring short- and long-term responsibilities within manufacturing units from globally
competitiveness [4, 25, 26]. operating companies. The interview data was analyzed
Ambidexterity can be manifested in different ways within manually based on transcripts. As a result, organizational
the structures of an organization. Scientific literature focuses design dimensions and concrete implementation measures
mainly on three basic approaches [16, 26]: Structural, could be identified. Based on these results, the previously
sequential, and contextual ambidexterity. Structural selected design dimensions have been adapted to create an
ambidexterity separates a company into separate units, integrated concept for successful AM in manufacturing
focusing on partial activities [20]. Exploration and exploitation (Prescriptive Study) displayed in Figure 2.
are thus simultaneously carried out within a dual structure by
different employees under specific circumstances adapted to
Objectives

Ambidexterity in Manufacturing

each activity. Sequential ambidexterity proposes an alternating Differentiation Integration

focus shift between the two activities [16]. Exploration and


exploitation thus do not take place simultaneously but
Environment Interfaces & Knowledge Management
Organizational Design Dimensions

Goals Leadership KPIs Basic Management


sequentially. The idea behind contextual ambidexterity is to Culture Processes … Information
Exchange of
Structure

Connection
enable the individual to allocate resources among the different Separation Experience

Structural Sequencial Contextual Routines Routines


objectives [16]. Thus, contextual ambidexterity is achieved by
aligning individuals on a meta-level, which affects all functions Strategy Vision & Challenges

and levels of an organization. Justification Resource allocation Values & Identity Shared challenges

According to Raisch et al. [27], several core aspects of AM


Prerequisites

Awareness & Attention

across all research streams remain unclear or conceptually Communication & Change Management General Measures Human Resources Management

vague concerning their implementation. In this regard, four Fig. 2: Organizational design dimensions for ambidexterity management in
central tensions are named, where further research is necessary, manufacturing
to successfully implement organizational ambidexterity:
Differentiation & Integration, Individual vs. Organization,
4.1. Organizational design dimensions and prerequisites
Static vs. Dynamic, and Internal vs. External.
The most frequently considered approach to promoting
Awareness & Attention for ambidexterity are fundamental
ambidexterity in organizational science is the classification into
prerequisites for successful implementation within
differentiation and integration. Here, differentiation refers to
manufacturing. Hence, this prerequisite aims to create
the separation of exploitative and explorative activities, while
awareness of ambidexterity's purpose, core principles,
integration refers to mechanisms enabling organizations to
contents, and implementation approaches (see Figure 3).
bring both activities together [27]. Subsequently, it stands out
Comprehensive awareness includes two aspects. First,
that both are mutually complementary activities that must
awareness for the challenges and opportunities to overcome or
always be carried out in combination. To summarize,
realize through AM must be created. Second, the fundamental
differentiation represents the separated generation of
interrelationships, requirements, and effects of the different
knowledge, while integration ensures the utilization of new
types of innovation must be known.
knowledge [28, 16, 29].
Furthermore, the findings of the Descriptive Study I have
shown that awareness alone is not sufficient. Additionally,
4. Concept for ambidextrous innovation management in
corresponding attention for implementation needs to be
manufacturing
promoted among the management. Concerning this, four
specific points need to be considered. First, the fundamental
The current approach primarily follows the concept that
will for innovation is necessary. Second, a consensus among
manufacturing units can achieve ambidexterity using
managers on the goals of AM in manufacturing is required.
differentiating and integrating organizational design measures.
Third, it is considered helpful if the managers have previous
experience handling ambidextrousness. Lastly, identifying and
478 Quirin Gärtner et al. / Procedia CIRP 107 (2022) 475–480
4 Author name / Procedia CIRP 00 (2019) 000–000

resolving barriers and conflicts within the organization is Manufacturing Unit Manufacturing Management Operator

decisive for successful implementation. Vision & Challenges


Values Identity Shared Challenges
Manufacturing Unit Manufacturing Management Operator
Fig. 6: Design dimension “Integrative Vision and Challenges”
Awareness & Attention for Ambidexterity
Relevance Definition Will to change
common elements of the incentive system, mission statements,
Fig. 3: Design dimension “Awareness and Attention” and common challenges and objectives.
Differentiating Strategy forms the basis for all measures Integrative Interfaces & Knowledge are necessary as a
that shall have a differentiating effect on the MIM and ensure direct consequence of differentiating measures (see Figure 7).
differentiation acceptance. The aim is to justify both necessary The separated activities need to be reconnected by creating
activities and the subsequently implemented separation. In interfaces and exchanging knowledge. As a result of this,
concrete terms, this means that the innovation strategy should networking between the relevant employees via interfaces,
contain two parts. The exploitative part focuses on automation coordination between explorative and exploitative activities,
and productivity improvements of existing processes. In and an exchange of knowledge across all hierarchy levels
contrast, the second part should be exploratory and focus on should be ensured. This design dimension focuses on providing
new manufacturing processes and future technologies. an integrative effect at low to medium management levels in
Therefore, it is a core component of the approach to state that particular. In this context, it is crucial to ensure that integration
both parts must be elements of the innovation strategy. Information

Separate Exploration Separate Exploitation


Manufacturing Unit
Integrative Interfaces & Knowledge
Separate Exploration Separate Exploitation
Basic Information Experience Routines
Differentiating Separation
Structural Sequencial Contextual Fig. 7: Design dimension “Integrative Interfaces and Knowledge”

Fig. 4: Design dimension “Differentiating Separation”


at the employee level can take place directly between
Differentiating Separation of explorative and exploitative employees through a bilateral knowledge flow.
activities forms a central component, as conflicting goals and An Integrative Management is responsible for
mutual interference between the two approaches should be implementing integrating effects at higher organizational levels
avoided as far as possible (see Figure 4). Separation builds the (see Figure 8). Therefore, this dimension has a similar objective
prerequisite for creating suitable conditions for explorative or as the Integrative Knowledge & Interfaces design dimension.
exploitative activities for the respective task fulfillment. However, as the issues to be integrated at higher organizational
Furthermore, it ensures a transparent, comprehensible levels of the company are more complex, volatile, and less
allocation of resources. delineated, informal instruments between different managers
The following design dimension aims at setting up the are increasingly necessary.
appropriate Environment for the respective activity (see
Manufacturing Unit
Figure 5). These environments or their components should Management Management Management
always be coherent in themselves but only loosely coupled to
Integrative Management
the individual other. Structures Connection Routines
The previously described differentiation makes it possible
Fig. 8: Design dimension “Integrative Management”
to meet the requirements of the different environments. In the
present approach, it is essential to underline that the appropriate
differentiating setting needs to be effectively implemented, as 4.2. Managerial implementation measures
this is decisive to realize the potential of the differentiation.
After introducing the respective organizational design
Manufacturing Unit

Separate Exploration Separate Exploitation


dimensions, the following section illustrates exemplary
Environment (Exploration) Environment (Exploitation)
manufacturing-specific managerial implementation measures.
Environment
These enable a targeted influence (differentiation or
Goals Culture Processes … integration) within MIM and thereby facilitate the
Fig. 5: Design dimension “Environment”
implementation of the approach.
Attention & Awareness for AM can be achieved through
The Integrative Vision & Challenges aim to combine measures in human resource management, communication and
exploration and exploitation into a meaningful long-term goal change management, and general measures. For example, an
through a basic set of values that are equally applicable to both active communication strategy can strengthen attention for
(see Figure 6). In addition to these values, shared challenges ambidexterity by highlighting its relevance in connection with
are essential to achieving integration between exploitation and the KPIs of manufacturing (quality, cost, and time) or the
exploration. Accordingly, the design dimension consists of EBIT. Regarding human resource management, measures can
several components, which have to be designed by the be taken through targeted competence development programs
organization. These include common identities and values, focusing on innovation management. In addition, a diverse
workforce can help to increase awareness for innovation. As a
primary measure, companies need to define which innovation
Quirin Gärtner et al. / Procedia CIRP 107 (2022) 475–480 479
Author name / Procedia CIRP 00 (2019) 000–000 5

activities are considered explorative or exploitative in the sequences and interrelations between individual innovation
manufacturing context to raise employee awareness for the activities.
differentiation between the two activities. The design dimension Integrative Knowledge &
To develop a Differentiating Strategy, three points have Interfaces measures can be divided into three groups of
been identified relevant in manufacturing. First, the innovation integration mechanisms. The first group consists of basic
strategy must show the need for exploitation and exploration information, with a wide range of information but only a little
and define its contribution to the overall manufacturing depth of information. The second group, exchange of
strategy. Furthermore, the innovation strategy needs to address experience and coordination, tries to reach out to a medium
conflicting measures and activities to highlight potential range of information recipients with a medium depth of
conflicts and describe boundaries for both activities. Lastly, a information. Routines form the last group of integrative
strategy needs to include explorative topics as part of the measures with a small information width but a high information
general objectives to justify the development of radical topics depth. To share basic information with many recipients,
in the manufacturing context. manufacturing-wide-accessible information platforms such as
The present approach uses the three primary alternatives for the intranet can be used.
separation within ambidexterity (structural, sequential, Further, physical or virtual manufacturing-specific event
contextual) to implement the Differentiating Separation. spaces can be utilized to display information. For the exchange
Structural separation can be achieved in manufacturing by of knowledge between specific groups of recipients, realistic
clearly separating functional areas. For example, can manufacturing-specific qualification or simulation
operational plants focus on incremental changes while central environments can demonstrate particular use cases of
MIM departments focus more on radical changes. Sequential innovation projects. A routine exchange of information
separation can be implemented through fixed periods for between specific knowledge carriers can be implemented
testing activities within the existing manufacturing system. within manufacturing through regular roundtables. These
Further, the temporary delegation of employees to the should connect operational employees and specific knowledge
respective other area can help to implement sequential carriers from explorative areas to discuss problems and
ambidexterity in manufacturing. Contextual separation can be explorative solution approaches.
achieved in manufacturing through specific incentive and Within the design dimension of Integrative Management,
reward systems, such as innovation awards, and creative methods can establish a connection between managers and
environments, such as learning and innovation labs. routinize communication within the manufacturing
The appropriate Environment can be attained by designing management board. One way to achieve interconnection is to
characteristic elements, which differ depending on whether the have managers shift between different units with different
environment needs to support explorative or exploitative focus settings (explorative, exploitative). Further, joint
activities. The following seven elements are relevant to conferences on innovation-specific topics can strengthen the
characterize differentiating environments: Strategic goals, interconnection. Routinization of communication can be
fields of action, performance indicators, culture, leadership implemented within the manufacturing management board
style, processes or organization, and technology management. with the help of regular roundtables on innovation in the
Figure 9 provides an overview of how the individual elements manufacturing context.
can be designed in the manufacturing context
5. Discussion
Differentiating Environments

Elements Exploitation Exploration Although manufacturing units are regarded as purely


Strategic Goals
Deepen Knowledge Generate Knowledge exploitative within classical ambidexterity research, it has been
(Incremental Innovation) (Radical Innovation)
shown that this perspective is no longer sufficient for
Fields of activity Enhance Process efficiency New process development
manufacturing companies to stay competitive (#RQ1). This
Performance indicators Productivity, Efficiency Growth, Flexibility
paper presents an approach to strengthen AM within
Culture High Quality, Zero Defects Risk-friendly, Experimentation
manufacturing units through the continuous combination of
Leadership Authorities, Top-Down Visionary, involving differentiating and integrating organizational measures
Organization Formal, Routinization Informal, Organic structure (#RQ2). To realize these differentiating or integrating effects,
Technology management Technology implementation
Technology identification seven concrete design dimensions and managerial
/ development
implementation measures have been identified (RQ#3).
Fig. 9: Overview of elements to create differentiating environments in Significantly, it emerged that measures for the fundamental
manufacturing awareness and attention for AM are necessary within
Several factors can influence the design dimension manufacturing to implement AM. An explanation for this is
Integrative Vision & Challenges. To achieve a uniform that manufacturing units have been mainly focused on
understanding of the shared vision in manufacturing, a shared exploitation, and only recent technological developments have
innovation identity must be developed that unites the created a need for exploration.
incrementally focused values of manufacturing with In addition to existing approaches, the present approach
explorative values. Furthermore, common innovation points out that integrating radical activities into the existing
roadmaps can address future challenges and highlight manufacturing system imposes a significant challenge on
MIM. Therefore, it was emphasized that the differentiation of
480 Quirin Gärtner et al. / Procedia CIRP 107 (2022) 475–480
6 Author name / Procedia CIRP 00 (2019) 000–000

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