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CynthiaDavidson
Riviera's Golem, Haraway'sCyborg:
ReadingNeuromanceras Baudrillard'sSimulationof Crisis
WORKS CITED
Baudrillard,Jean. "Simulacraand Simulacrum."Selected Writings.Ed. Mark Poster.
Stanford: StanfordUP, 1988. 166-184.
Bukatman, Scott. Terminal Identity: The Virtual Subject in Post-Modern Science
Fiction. Durham: Duke UP, 1993.
Covino, William. "Grammarsof Transgression: Golems, Cyborgs, and Mutants."
Forthcoming in Rhetoric Review, 1996.
. Magic, Rhetoric, and Literacy: An Eccentric History of the Composing
Imagination. NY: SUNY, 1994.
ABSTRACT
In Gibson's Neuromancer, Riviera and Case serve as examples of two creators con-
trasted by Jean Baudrillardin "Simulacraand Simulacrum":the specular, discursive
representationalartist, and the operationaladept who efficiently codes the machines
which perform work that until recently would have been performedby the specular,
discursive imagination.Case and Rivieracan be categorized, respectively, as magicians
who practice what William Covino has called arrestingand generative magic. Case is
a cyberspace cowboy who steals or "arrests"data, working for establishedpower by
operatingtechnology, the brainchildof science and corporatepower-two voices which
constituteofficial knowledge. Riviera's holographicdisplays, on the other hand, recre-
ate and disrupt the established flow of events as they are generated by the articulate
powers around him. Baudrillard'sfour phases of the image mark a movement from
arrestingto generative magic, the most dynamic of these being the second, ripe for a
simulationof crisis. The conflict between Molly and Riviera can be read as this kind,
staged by the AIs, benefiting their final goal of unifying to become the matrix, that
most adeptof all generative magicians. Molly "arrests"Riviera's power by paralyzing
him with poison-a simulated death. (CD)