Methods:

The impact of the Covid-19 pandemic on consumer behavior was evaluated through empirical
research. Current analytic tools aren't as effective with video interactions, thus the researchers devised
Natural Language Processing (NLP) to evaluate the massive amount of data they've collected on social
media. This research was conducted after the Covid-19 pandemic.

This study used empirical research to identify the impact of Covid-19 pandemic on consumer
behavior. Current analytic techniques are not as useful with video conversations that’s why the
researchers developed Natural Language Processing (NLP) to analyze the enormous amount of data in
the social media which they have gathered. This study is performed after the Covid-19 pandemic.

The researchers used the enormous amount of data from the social media sites to gather information.
They

Through the enormous amount of data generated by consumers on word of mouth from the social
media sites

This study will focus on assessing the consumers change in consumption habits after the global
crisis and also the researchers will evaluate if they will acquire new habits due to new regulations
related to air travel, shopping at the shopping centers and attending concerts and sports events.
Furthermore, they will assess if their perspective in terms of attending an event in person or just better
let the store or the event come to home.

The researchers will evaluate the following to the consumers:

 Change in social context/public policy

 Evolution of technology
 Changing demographics
 Ad hoc natural disasters