Coffee shop

What coffee shops do you usually visit?

Why do you go there?

Why is that coffee shop better than other coffee shops?

Write down the name of a coffee shop that you both have visited:

How could the coffee shop be better?

Your local coffee shop Improvement

Location
Interior
Music
Menu
Seating
Storefront
Other
You are going to open a coffee shop in Songdo

Research: You are going to conduct some research about the

current market, it’s competition, location, number of customers,
etc.

What information would you like to find out about?

 Location / Customers
What makes a good location for a cafe? Why?

Who are your target customers? (Students, executives, families, etc?)

Why?

Choose a location on the map on the back page.

Why did you choose this location?
Who are going to be your competitors?

Your location’s accessibility (foot traffic, parking, close to local

offices/university, near public transport etc.)

Other
What products (or services) will you provide clients? Will you offer
catering or delivery too? Will you sell coffee-related gifts and
accessories?

How are you going to let customers know that you exist?
How you will differentiate your product from other coffee shops
(your competitors)?

How will you beat your competition?

(Why will customers come to you? What makes you and your
products better than the coffee shop down the street—or the
coffee maker on their counter?)