Report on Cup Ramen Eating Habits

Introduction

My report is about cup ramen eating habits. In this report I will find out information about the price, type of
Ramen (flavor, wet/dry, spiciness, etc.) and where KNU teachers buy it. I will also find out information that will
help me with my 5th assignment on creating and marketing a new style of cup ramen.

Procedure

A questionnaire was made using questionpro.com and a questionnaire link to the questionpro.com website was
sent by e-mail to 32 University teachers on 28 th November and they were to complete it by 30 th November. They
were asked about:

 the price

 type of Ramen (flavor, wet/dry, spiciness, etc.)

 where teachers buy it

 And a few questions to help me in my final assignment.(Designing and marketing a Ramen product)

The questionnaire participants were selected from KNU teachers on the 28 th of November.

Results

From the 32 teachers the questionnaire was sent to, 19 teachers the questionnaire fully (and one more partially)

The price

Teachers were asked about how much they usually paid for their cup ramen.

The median average was 1,000 to 1,200 won. 8 teachers spent this amount on cup ramen.

This bar graph shows the prices that teachers pay for cup ramen.

Type of Ramen

The teachers were asked about what they look for when buying cup ramen.

14 teachers stated that flavour/taste was important when buying ramen

5 teachers look for the brand of the ramen

3 teachers each stated that price and size were important when choosing ramen

Teachers were asked to rate the cup ramen from 1-9. In the bar chart below we can see the average ratings from
all of the teachers of each of the flavours.
5 teachers gave Yukgaejang a 1 on how they rated the soup and 4 more gave it a score of 2.

7 teachers rated Buldak as 8 or 9 on how they rated the cup ramen

Curry was given the highest average rating of 6 by the teachers

Where teachers buy Ramen

13 participants answered that they purchased the cup ramen from supermarkets, the same number of students
stated that they purchased cup ramen from convenience stores.

Other Information on Cup Ramen

Teachers were asked how often they ate cup ramen:

6 teachers never ate Ramen

8 teachers ate it once a month

4 teachers ate it 1 to 3 times a month

1 teacher ate it 2 or 3 times a week

1 teacher ate it more than once a day.

68.42% of teachers preferred eating “wet” ramyen.

57.89% of teachers like eating spicy ramyen.

10 teachers stated that they like to eat international ramyen that isn’t from Korea.

Conclusion and Recommendations

A majority of teachers stated that they spent less than 1200won when buying cup ramen, this suggests to us that
if we sell cup ramen we should aim for our price to be below this. If the price is too high then a majority of
potential customers may not buy the cup ramen.

Most of the teachers purchased their Ramen from supermarkets and convenience stores while very few of them
purchased them online. It seems that the sale of cup ramen to teachers of KNU is dominated by supermarkets
and convenience stores while online stores have failed to be successful in this market. From this information it
can be seen that when launching a cup ramen product that we should aim for our cup ramen to be sold in
convenience stores and supermarkets and not to focus at all on selling it online as only 5% of participants
purchased it this way.

One thing that I would change with my survey is that most of the respondents that answered the questionnaire
were female and not male (12 female and 7 male), next time I would try to get an equal number. Another
problem with my survey is that 6 (30%) of my participants stated that they never ate cup ramen, the rest of their
information is not as helpful as those that do eat cup ramen for my research. Next time I would only ask the
questionnaire to people who eat cup ramen.