CREATIVITY DANIELA MORALES HEMUDA

INC FLORENCIA ALDACO MORALES

MAYTE GONZALEZ ARAMBURU

CHAPTERS
ANA LEAL IÑIGUEZ
1, 2 and 3
CHAPTER 1
CHAPTER1
INTRODUCTION
A large table in the
conference room in Pixar
impeded a good
communication, the shape of
the table made it so difficult to
communicate, the ideas
wouldn't flow, no eye contact
SOLUTION: removing the
name tags from the table to
eliminate hierarchy in the
meetings.
THIS IS NATURE OF
MANAGEMENT: decisions are
made, when problems arise..
disentangling them is not a
solution.
 PIXAR PRINCIPLE

“the key to solving problems is finding ways

to see what’s working and what isn’t”.
 01 OLD TIMES

- Imagination and characteristics

- Forefront of applied tech
- Develop of tools to sound and color
- Relationship w/ art and technology.

DISNEY 02 SUPER ANIMATION

Believe that’s a thinking being, bc emotions, he

wanted to climb through the TV to be part of that
world
 1969: graduated from University of
STUDIES Utah with 2 degrees: physics and
computer science
ARPA responded to Sputnik:
collaboration w/ University
ARPANET--trust students to innovate,
so for him it was a freedom to tackle
all sorts of complex problems
1972: short film making old and new,
NEW complex he wanted something
challenging like curved surfaces
PROJECT because computers at that time weren't
great to show flat objects, human hand
doesn’t have a single flat plane.
26 years old he had a new goal:
DREAM DEVELOP a way to animate not with
pencil but with a computer--- use in
movies and he could complete one of
his dreams “animating”.
Professor Sutgerland in 1973 sent
FUTURE him to Burbank to try to sell the idea
to Disney executives, Original
archives from paper drawings from all
the animated films. Utah clearer
sense of his goal: making the first
computer animated fim.
1974 mysterious call from women
New York Institute of Technology
CHAPTER 2
Summary
The writer talks about his first
experience forming and leading a
team, he says that the best way to hire
"Hire people the "sharpest minds" are being putting
your own insecurities aside
smarter than
Then he talks about the
you" experience working at LUCASFILM
and what he learned about George,
that basically is that he bet on
himself and won.

And also about how they associated

with Steve Jobs and Bill Joy.
 he told him to elaborate his
FIRST BOSS: ALEX SHURE own team, he had confidence
on his work, he found people
Alex was Multimillionaire, he had 0 expertise in the field of computer science
with a lot of potential that
He had a bizarre way of speaking, snippets of rhythm. People who worked with
him had difficulties to understanding what he meant. could take his job one day
(Alvy)

attack top people in the field: bigger

staff, more urgent to MANAGE THEM --
--FLAT ORGANIZATIONAL STRUCTURE
ATTACK THE SHARPEST MINDS
to put together a hierarchical
structure.
He realized that fear was groundless, he hired people smarter than him
Everyone drove their ownn projects
forward.
 VALUE YOUR TEAM

When Lucasfilm started having financial problems, the department

was on sale, and in the meantime the managers wanted to fire
employees to lower costs, but Ed was conscious that the value of
the department was because of the team members.

"the thing that had attracted potential suitors

thus far - was the talent we'd gathered."
PIXAR IS BORN
Ed explains how was the process to found
PIXAR with Steve Jobs, and also how
different he was from George and Alex
CHAPTER 3
1986 Late 80s Luxo Jr
Ed became the president Basically Pixar was the
They were looking for a The short film directed by
of a new company of common start-up of
business model that could John and starring by the
hardware the principal Silicon Valley
help them to get out of the lamp that is currently the
business was to sell Pixar
red numbers logo of Pixar and it was
Image Computer
nominated to the Oscar
 They had to stop selling hardware
What and start to look into a new direction
that was to go back to the main idea:
next?
COMPUTER ANIMATION
Katzenberg wanted that pixar made a
NEW feature film and wished for Disney to be
the owner and distributor
PROJECT
There were some problems with Steve
Problems Jobs he tried to sell Pixar but no offers
were made.
Pixar couldn't have survived without the
money of Steve, but they didn't know if
the could survived with him
Luckily John had an idea TOY STORY,
Idea it will be about a group of toys and a
kid Andy that loved them
The team was strong, but they didn't
had any experience
 "BLACK FRIDAY"
At the beginning for Disney, Woody was a
So they learned to trust their instinct of screenwriters
very happy and good person, so the time
passed and Woody turn into a darker person
because he was jealous of buzz so when they
presented this new Woody, Disney rejected
them until there was a good script
 If they wanted to put their
LAUNCH OF TOY STORY own money into this project
they had to sell shares, this
Toy story was not a simple production, this movie was going to change the
animiation field
happened a week after toy
story was released

Now they had an obligation to create a

THEY HAD REMAINED FAITHFUL TO THEIR
culture that would try to keep its
IDEALS visibility clear