Multimedia Information and Media

At the end of the lesson, the learners must be able to:

 Define multimedia and its characteristics.

 Summarize the design principles and elements in different forms of information and media
(text, audio, visual, motion, and manipulative/interactive).
 Identify the advantages and limitations of multimedia.

DISCUSSION
Classifying Media
1. Show to the learners a 3-minute multimedia video that explains an advocacy, lesson, or concept.
2. After they have viewed the video, ask the learners the following questions:
a. What is the video all about?
b. Did the video effectively convey the information to you?
c. What are the components of the video?
d. How did the components contribute to conveying of the information?
LESSON PROPER
1 Discuss with the learners how, in the past, people used a single, unique medium when
presenting information: As discussed in the first part of the course, people used the human
voice as a type of medium until writing was discovered.
2 Over the years, it has been established that information can be expressed through text, speech,
sound, graphics or images, animation, and video. A combination of these media sources is
considered multimedia.
3 Dave Marshall defines multimedia as “the field concerned with the computer-controlled
integration of text, graphics, drawings, still and moving images (video), animation, audio, and
any other media where every type of information can be represented, stored, transmitted and
processed digitally.”
4 While traditional or analog media still co-exist with computer-controlled media, Savage, and
Vogel (2009) assert that the contemporary definition of multimedia is mostly in the digital
form. Moreover, both trending and emerging forms of multimedia are described as
ubiquitous, interactive, massive, and immersive.

Advantages and Limitations/Disadvantages of Multimedia Products?

A. Advantages - multi-sensorial (sight, hearing, etc.), it can be interactive, and caters to a wide
audience.
B. Disadvantages - can take up a lot of digital storage, some products may cater to the larger
population but neglect some groups (i.e. persons with disability, non-native language
speakers).

Uses of Multimedia
 Entertainment and Fine Arts (movies and animation, interactive multimedia, others)
 Education (computer-based training courses, edutainment (blend of education and
entertainment, others)
 Engineering, Mathematical and Scientific Research (modelling, simulation, others)
 Industry (presentation for shareholders, superiors and coworkers, employee training,
advertising and marketing, others)
 Medicine (virtual surgery, simulation, others)
 Multimedia in Public Places (stand-alone terminals and kiosks in hotels, railway stations,
shopping malls, museums, and grocery stores; digital bulletin boards; others)