CUSTOMER PERCEPTION TOWARDS PATHAO SERVICES

A Research Proposal for Summer Project

Submitted by:
Prajita Sthapit
College roll no: 13
T.U Registration no:

Submitted to:
The Faculty of Management
Prime College
Khusibu, Kathmandu

In partial fulfillment of the requirements for the degree of

Bachelor of Business Administration

Kathmandu, Nepal
August, 2022
 INTRODUCTION

1.1 Background of the study

Pathao is the biggest and most popular ride-hailing service provider in Kathmandu. It is among
the fastest-growing tech startups in Asia, dedicated to developing optimal solutions for daily
transportation problems of the public. It was founded in 2015 in Bangladesh and officially
started on September 25, 2018 in Kathmandu. Pathao offers mobility solutions by providing
economical ride-sharing service along with a wide range of vehicles across bikes and cars.

1.2 Statement of the problem

This study analyzes the customer’s perception towards Pathao services. The problem towards
which this study is directed is to identify the convenience provided by the Pathao service to their
customers.

Is the service only being limited to the major cities?

Can everybody have easy access to the Pathao service?

1.3 Objectives of study

● To identify the customer’s perception towards the services provided by Pathao Nepal.
● To examine the accessibility of the services by the customers.

1.4 Research Methodology

1.4.1 Research Design

Since this study incorporates the surveys and inquiries related to the customer understanding and
perception, it employs an explanatory research methodology based on the study's own
predetermined objectives. It focuses on the numerical analysis of data obtained from the
questionnaire, which is presented objectively.

1.4.2 Population of the study

The unit of analysis and the target population for this study will be ordinary people living in
various parts of Kathmandu Valley.
1.4.3 Sampling Technique

Since convenience sampling is simple and easily available, this research uses non- probability,
convenience sampling method as it is suitable for online and offline population.

1.4.4 Data Collection Technique

The data will be collected by the primary sources through a valid and reliable questionnaire as
this method is more simple, effective, and convenient. The sampling procedure that will be
followed in this study is through an online form which is Google Form as this procedure is
helpful to collect huge numbers of data.