CASE STUDY

Orange Park Medical Center in Jacksonville, FL Hires 7 Highly

Experienced Candidates to Staff new Inpatient Rehabilitation Center

AT A GLANCE
CHALLENGES
• Fierce competition for top
talent in Jacksonville
• Generate awareness for
new inpatient rehab facility
KEY RESULTS
• 66 event attendees
• 7 hires made to date
• Relationships developed
with thousands of qualified
candidates in the region
Situation:
Located in Jacksonville, FL, Orange Park Medical Center (OPMC)
recently underwent significant expansion, adding an Inpatient
Rehabilitation Center. With the ribbon-cutting soon approaching,
they needed to quickly onboard top talent in the nursing and
allied health departments. OPMC turned to Katon Direct, their
partner for sourcing and engaging top talent.
Solution:
OPMC decided to host a hiring event, with the goal of meeting the
most qualified talent in the region. Katon Direct designed a
recruitment marketing campaign to promote awareness and
generate attendance. Tactics included digital and direct
marketing, personalized/client-branded landing pages and
retargeting.
Results:
Orange Park Medical Center was very pleased with the turnout of
their hiring event. There were a total of 66 attendees, which
resulted in the hiring of 7 new employees.

“Katon is always responsive to our recruitment needs and a very valuable partner in
our recruitment efforts. Their team is always professional, and I would, without
hesitation, recommend Katon to any organization wishing to ramp up their
recruitment resources and talent acquisition strategies.” – OPMC Recruiter

KEY METRICS

-- Years of Experience -- -- Management Experience --

3.3% 3.3%
<1 year
1-3 years 23.8% 12.4%
44.4% Yes
4-7 years 17.5%
8-15 years 25.4% No
55.6%
16-20 years 14.3%
21-29 years
30+ years

KatonDirect.com info@KatonDirect.com 914-921-8800