D Plug 868 Online Clothing Company

Online Clothing Brand

Business Plan

Prepared by
Kahlea Rajkumar
Kahlea.t.a.r@gmail.com
June 20th, 2022
Executive Summary

Objectives:

1. To be a well- known online brand by increasing Facebook. Instagram & Tik

Tok followers by 10% in 2022.
2. To expand the company’s online audience engagement by 10% in 2022.

Unique Selling Point:

The online clothing company offers a full collection for all sizes of apparel that
is classy, upscale, and versatile. This apparel line includes strictly summer wear.

About Us
D Plug 868 Online Store is located strictly online until further notice.
**To be Continued**

Product & Pricing

The online clothing company sells summer wear for males and females of all
shapes and sizes. The general price range is from __ to __
Product Description Cost Price Selling Price
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
$ $
Target Market

Men and women between the ages of 12 to 25 who may have a desire to look
fashionable and feel confident while doing so are the company's target
demographic. Consumers that require priced, branded apparel make up these
target markets. There are no color barriers inside these target markets, and
consumers come from a variety of backgrounds.

Competition

The company’s competition will be the following:

*RESEARCH NEEDED*
SWOT Analysis
METRICS POINT 1 POINT 2
Unique shopping experience
Experience and understanding
Strengths with exceptional online
of the fashion industry
customer service

Lacks employees who know

Weaknesses  Weak online presence
how to do social media

Growing popularity of online

Opportunities Large target market
shopping

New online shops may open in Lockdown restrictions can

Threats the future because of the threaten the supply of their raw
pandemic materials

Marketing Plan
As the internet has become a staple of modern-day life and retail
merchandising of the consumers, the clothing company will venture into
selling the company’s items online and will develop a website where the
company can put up their clothing catalogs. The company will secure the
domain name of www.DPlug868. com and will begin site development. The
company will also be creating a social media page (Facebook) (Instagram) (Tik
Tok) to boost the company’s online presence. 

Operational Plan

ACTION ASSIGNED TO END DATE

Create a social media page and invite people

Kahlea July 1st, 2022
to follow the page

Establish delivery options for customers who

Braydon July 1st, 2022
will be ordering outside of South Trinidad

Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Clothing $0.00 0%

Mobile App Development $0.00 0%

Marketing Expenses $0.00 0%

Other Expenses $0.00 0%

Startup Fund Available $0.00 0%

Total Startup Costs $0.00 100%

Projected Profit & Loss Statement

 DESCRIPTION MONTH 1 MONTH 2
Sales $0.00 $0.00

Cost of Sales $0.00 $0.00

Gross Profit $0.00 $0.00

Total Expenses $0.00 $0.00

Net Profit (Loss) $0.00 $0.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Cash $0.00 $0.00

Other Assets $0.00 $0.00

Total Assets $0.00 $0.00

Accounts Payable $0.00 $0.00

Other Liabilities $0.00 $0.00

Total Liabilities $0.00 $0.00

Equity Capital $0.00 $0.00

Retained Earnings $0.00 $0.00

Total Shareholder’s Equity $0.00 $0.00

Total Liabilities & Shareholder’s
$0.00 $0.00
Equity

WHAT WE NEED?

~ Website

~ Business Instagram
~ Reddit Account

~ Graphic Software

~ Packaging

~ logo, Name, Aesthetic

NOW TO POST YOUR CLOTHING

Getting Samples: Take actual pics

Make Mockups

WHERE TO POST YOUR CLOTHING

~ Reddit: s/streetwearstartup {you can also get ideas, designs on this page}

~ Instagram

~ Facebook

~ Tik Tok

NOW WHAT??

~ Have inventory: Can immediately ship/deliver clothing to customers

~ Host pre-order: Longer wait times for customers

How to Make your Drop Successful?

~ Sell cheap products and make them look nice

~ Advantage for first orders: the first 20 people to order a specific item gets a gift…
~ Price anchoring: establishing a price point which customers can refer to when making decisions

~ Marketing agencies: they will hype up the drop { Attention – Interest – Desire – Action }

How to Plan Your Clothing Collection Strategically

~ Focus on your key pieces: Pieces that makes your brand recognizable

~ Make it memorable: maintain your identity throughout your collection, do not confuse customers
on who you are, keep the collection new but recognizable.

~ Quality is key: not only the look but the feel of the item should be high class

~ Signature items: Pieces that no one else sells or a piece that you make far better than the
competition

~ Transaction Builders {Complementaries}: products that complement each other, like a hat that
pairs with a jacket or a shirt that pairs with a jeans. {Hats, Beanies, Scarves, Belts, Jewelry, Glasses,
Earrings}

~ Profit generators {High Margins}: Products that are sold at high margins and people wouldn’t mind
paying for them

~ Image Enhancers {Wow Pieces}: Pieces that help boost your brand image, people may not buy
them but they grab their attention