Discovering

Filipino Klasiko
Jan Orlan M. Santos

FILIPINO CULTURE IS A COMPLEX AND ENRICHED WITH VARIOUS
TOUCHES OF CULTURES FROM FOREIGN COUNTRIES THAT COLONIZED
THE COUNTRY FOR HUNDREDS OF YEARS. FROM PRE-COLONIAL
TRADITIONS TO ITS NEIGHBOUR MALAY, UP UNTIL THE SPANISH
COLONIAL, AMERICAN COMMONWEALTH, AND JAPANESE OCCUPATION
PERIODS, THESE ARE THE PRIMARY INFLUENCERS OF PHILIPPINE
CULTURE
.
THE KULTURA STORE SHOP TODAY IS SPECIFICALLY DESIGNED IN A
FILIPINO MODERN-CONTEMPORARY ARCHITECTURAL STYLE TO BE IN
LINE WITH THE MODERN LOOK OF THE BUILDING STRUCTURES
NOWADAYS. IT LOSES THE GOAL TO REPRESENT FILIPINO
ARCHITECTURE FROM THE PAST AS IT CONTRADICTS WITH THE
MISSION OF THE STORE ITSELF TO SHOWCASE FILIPINO CULTURE.
THE PRIMARY CONCEPT IS TO BRING BACK THE OLD LOOKS OF THE
FILIPINO ARCHITECTURAL STYLE INTERIORS TO HELP PROMOTE NOT
ONLY THINGS IN THE KULTURA STORE BUT AS WELL AS THE FILIPINO
DESIGNS OF THE PLACE. IT MAY ALSO BE BENEFICIAL TO
UNKNOWLEDGEABLE FILIPINO AND FOREIGN PEOPLE TO SEE AND
UNDERSTAND FILIPINO ARCHITECTURAL STYLES FIRSTHAND IN MALLS,
AND OTHER UNCOMMON PLACES FOR THE SAID DESIGNS.
PROMOTING ONESELF’S COUNTRY AND ITS CULTURE,
PRODUCTS, AND TRADITIONS REFLECTS ITS PEOPLE. THE
IDEAS, PRINCIPLES, AND ELEMENTS OF FILIPINO
ARCHITECTURE MAKE OUR STYLE AS ONE OF THE
HISTORICAL AND AESTHETICAL HERITAGES AROUND THE
WORLD.
EXPERIENCE CLASSIC FILIPINO ARCHITECTURAL INTERIOR DESIGNS
INSIDE KULTURA STORES IN MALLS WHILE SHOPPING
THE DESIGN AIMS TO ACHIEVE CLASSIC FILIPINO ARCHITECTURAL
INTERIOR DESIGNS TO PROMOTE AND HELP CUSTOMERS AND
CONSUMERS EXPERIENCE CLASSIC FILIPINO DESIGNS INSIDE A STORE
THAT PROMOTES FILIPINO FOODS AND CRAFTS.
AS THE PROJECT FORWARDS TO CREATE A CLASSIC FILIPINO STYLE
AND COMPLETELY REPLACE THE TYPICAL MODERN DESIGN OF THE
STORES TO CREATE A UNIQUE VIBE INSIDE A MALL. THE STORE MAY
PROMOTE THE USE OF FILIPINO BUILDING MATERIALS THAT WAS
USED THROUGHOUT THE YEARS OF FILIPINO ARCHITECTURE AS WELL
TO KEEP THE MISSION OF PROMOTING FILIPINO PRODUCTS.
THE OVERALL ROOM SPACE IS DESIGNED TO ACCOMMODATE LESS
THAN 50 CUSTOMERS, CONSUMERS, AND STAFF INSIDE
SIMULTANEOUSLY. EACH AREA HAS ITS PERFECT SPACE AND UNIQUE
DESIGN FOR FILIPINO AND FOREIGN VISITORS, WHILST HAVING A
DESIGN SPACE THAT LEADS THEM TO EACH PRODUCT OF THE STORE
THROUGH VISUAL MERCHANDISING ELEMENT IDEAS.
THE INTERIOR REVOLVES AROUND THE USE OF NATIVE BUILDING
MATERIALS, WHICH RESEMBLES THE IDEA OF INDIGENOUSLY AND
NATIONALISM. THE USE OF NATIVE BAMBOO, WOOD, MINERALS, AND
FEATURES ANTIQUATED THINGS OR OLD-LOOKING THINGS USED IN
THE EARLY DAYS CREATES A BORDERLINE OF PAST AND PRESENT
IDEAS INSIDE THE MALL AND THE KULTURA STORE.