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  • Visual Merchandising Introduction

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    Tia Kusmugiarti
    9 views10 pages
    Visual merchandising and window displays are marketing and design strategies used to attract customers. Displays inside stores and shop windows present products and services in a logical and attractive way to create a positive shopping experience and boost sales. Window displays use signs, stimuli, and visual elements to impact how customers feel and build a connection between them and products, drawing people into the store. They communicate with consumers and are directly linked to visual merchandising strategies.

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    Visual merchandising and window displays are marketing and design strategies used to attract customers. Displays inside stores and shop windows present products and services in a logical and attractive way to create a positive shopping experience and boost sales. Window displays use signs, stimuli, and visual elements to impact how customers feel and build a connection between them and products, drawing people into the store. They communicate with consumers and are directly linked to visual merchandising strategies.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views10 pages

    Visual Merchandising Introduction

    Uploaded by

    Tia Kusmugiarti
    Visual merchandising and window displays are marketing and design strategies used to attract customers. Displays inside stores and shop windows present products and services in a logical and attractive way to create a positive shopping experience and boost sales. Window displays use signs, stimuli, and visual elements to impact how customers feel and build a connection between them and products, drawing people into the store. They communicate with consumers and are directly linked to visual merchandising strategies.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    MS

    Visual Merchandising
    & Window Display
    Marketing & Design Strategy
    ART &
    DESIGN

    01
    2020

    Art & Design

    What is Visual
    ART &
    DESIGN

    Merchandising?

    11
    2020

    Visual Merchandising
    A marketing and design strategy for displaying

    products and services in a way that is logical and


    VISUAL
    MERCHANDISING
    attractive (both inside the shop and in the display
    windows) to create a great shopping experience
    and boost sales.

    05
    2020

    Window Display

    What is window display?


    SOCIAL
    Window display is designing visuals and
    MEDIA messages that will impact how the consumer is
    MARKETING
    SCHOOL feeling and create a bond between a potential
    customer and a product in a shop using signs,
    stimuli, and visual symbols.

    Window shopping is a fusion of lots of different


    disciplines: art direction, crafts, architecture,
    sculpture, installation, and, of course, design. They
    are all strategies which are used to draw potential
    customers into a shop.
    It’s how the shop communicates with the
    consumer. Window shopping is directly linked to
    visual merchandising

    08
    2020

    Window Display

    WINDOW
    DISPLAY

    10
    2020

    Window Display

    WINDOW
    DISPLAY

    10
    2020

    Window Display

    WINDOW
    DISPLAY

    10
    2020

    Window Display

    WINDOW
    DISPLAY

    10
    2020

    Window Display
    WINDOW
    DISPLAY

    10
    2020

    Window Display

    WINDOW
    DISPLAY

    10

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