FORE School of Management, New Delhi

Course Outline
Program: PGDM (FMG-30/IMG-15/FM-04/BDA-02)

Name of the Course: Managing Business on Cloud Credit: 3.0

Term: 4
Faculty: Prof. Shilpi Jain Academic Year: 2022-23
Office Contact No. 91-46485545 Email:shilpijain@fsm.ac.in

Introduction:

Cloud computing has changed the entire paradigm of conducting business. Cloud computing allows access
to the same kinds of applications through the internet, e.g. monetary transactions, social networking, video
streaming, gaming, etc. With the emergence of Start-up euphoria, the public cloud computing market has
grown to USD 495 billion in 2022. This encompasses business processes, platform, infrastructure, software,
management, security, and advertising services delivered by public cloud services. This market is expected
to expand at a Compound Annual Growth Rate (CAGR) of 14.9% from 2020 to 2027. All size organizations,
especially start-ups tend to set-up their business using cloud utilities as it offers almost nil CAPEX and
controlled OPEX. The cloud business models have evolved over 15 years and yet every other day we happen
to see an innovative product or service offered through the cloud. Future managers must distinguish cloud
offerings from conventional software products and services, as the future of the organizations lies on the
cloud.

The course is designed to prepare future managers with the nitty-gritty of setting up a business over cloud
such as planning, organizing, budgeting, implementing, pricing, contracting, and maintaining a cloud
business. How to market your business over the cloud and based on business dynamics, how to scale up or
down the infrastructure capabilities.

Objectives:

By the end of the course you will have a clear understanding of the following:

 Fundamental principles and process of developing business over the cloud

 Necessary preparations before moving to the cloud, Students are encouraged to do “AWS Cloud
Practitioner Certification”
 Types of cloud computing and cloud-based business models
 Available cloud platforms and service providers
 How to plan, organize, implement, and market business using cloud computing?
 Budgeting and pricing for the products and services offered through cloud
 Vendor selection, and contracting in the cloud environment

Textbook:

The faculty will share handouts and notes with students from time to time on Moodle LMS

Reference book:

1. The Definitive Guide to Cloud Computing, by Dan Sullivan (access from

http://eddiejackson.net/web_documents/The_Definitive_Guide_to_Cloud_Computing.pdf)

1
 2. Cloud Computing - A Practical Approach, by Anthony T. Velte, Toby J. Velte, Ph.D. and
Robert Elsenpeter, Publisher: Tata McGraw Hill

3. Cloud Computing, Web-based Applications That Change the Way you Work and Collaborate
Online by Michael Miller, Publisher: QUE

Pedagogy:
Participative learning (primarily case-based) with the help of simulations, active cases and examples such
as creating experiences within the class around a business theme. Through a 6 week project, students will
get an opportunity to design a business idea based on real industry requirements. For learning-centric
outcome, various components are incorporated such as:

1. Simulation
2. Industry cases and discussions
3. Contextual Articles & Whitepapers
4. Project
5. Short Assignments
6. Presentations

Evaluation Component and weightage:

Assignment/Research Study : 10
Quiz(es) : 10
Project : 20
Mid Term : 20
End Term : 40
________
Total 100 Marks
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2
Session Session Theme Additional Reading/Cases Question to
No. (All handouts/cases/readings explore/Learning outcome*
will be provided by the
faculty on Moodle)
1 General introduction to Reading - Introduction to the How cloud computing is
software acquisition Cloud Computing different then other software
methods acquisition methods?

Types of software Key characteristics of cloud

acquisition licences computing

Characteristics of cloud Understanding of concepts

computing such as service orientation,
virtualisation and utility
computing

2 Types of Cloud Reading - cloud computing Learn about SaaS, IaaS, PaaS
Computing and Service services and deployment and their relevance in the
deployment models model business
Drivers and challenges of
cloud computing

3, 4 Cloud Architecture: Reading – Differentiating Appreciate the importance of

Service oriented between SOA and
architecture and Micrcoservices
Microservices
Business case – Netflix
microservices
5 Cloud computing services Business case - Fintech:
from Amazon, Microsoft, Choosing a Cloud Services
and Google Provider
microservices in platform
based businesses
Challenges with microservices
Get a glimpse of available
cloud servcies from
technology giants

By: Clinton Daniel; Janis L. Compare service providers on

Gogan various parameters
6,7 Module 1: Introduction to Handout - Overview of Summarize the benefits of
Amazon Web Services Amazon Web Services AWS

AWS Whitepaper Describe differences between

on-demand delivery and cloud
deployments

Summarize the pay-as-you-go

pricing model

8.9 Compute in the Cloud – Handout - Overview of Describe the benefits of

AWS services Amazon Web Services Amazon Elastic Compute
Cloud (Amazon EC2) at a
Amazon EC2 AWS Whitepaper basic level

Elastic Load Balancing Identify the different Amazon

EC2 instance types
Amazon services such as Lab exercise to configure
SNS, SQS cloud services on AWS Billing options for EC2

3
 Differences between
Amazon Simple
Notification Service
(Amazon SNS) and
Amazon Simple Queue
Services (Amazon SQS)
10 Additional AWS compute
options
Cloud Storage and
Databases
MID TERM ASSESSMENT
11, 12 Security and Governance Reading – Security vs privacy
in Cloud Computing in cloud
Shared responsibility
model and challenges
IAM and Multifactor
Authentication
Security policies at AWS
13 Managing alliances and
partnerships with cloud
service providers (also
known as hyperscalers)
Selectong a vendor
14 Outsourcing contracts and
SLAs
15, 16 Cloud Economics: cost vs
pricing
Budgeting cloud services
AWS/Microsoft
Azure/Google cloud
pricing models
Types of pricing models
for cloud offeriings
17 Cloud Migration and
Innovation
Key factors of a cloud
Handout on AWS services and
their applications.
learning resources from
https://aws.amazon.com/produ
cts/databases/
Reading – Defining CIA triad
and multifactor authentication
Reading – Types of risks and
threats in cloud computing
models
Guest Session
Hands on exercise on how to
define SLAs
Basics of outsourcing
contracts
Business Case: In the Cloud
By: Timothy M. Laseter;
Alyssa Coughenour; Jane
Webb
Reading Handout - A
Practical Guide to Cloud
Migration Services to AWS
Use cases of Simple
Notification Service (Amazon
SNS) and Amazon Simple
Queue Services (Amazon
SQS)
Learn about the advanced
services and their applications
Develop fundamental
understanding on Amazon
EBS, S3, EFS, etc.
Understand the difference
between privacy vs security
Learn about risk assessment
framework such as NIST
How to mitigate threats?
Describe security policies at
a basic level
Learn about the nitty gritties
of cloud partnerships
Learn about how to measure
the success of partnerships
Learn the concepts of OPEX
and CAPEX
Identify with various pricing
strategies which platform
based organisations have
adopted to price their products
and services
Understand AWS pricing and
support models
Understand migration
strategies through use cases
Learn about the benefits of
4
 migration strategy Simulation - CloudStrat, various data migration
Managing Migration to the solutions offered by
Cloud AWS/Azure/google cloud
18 Cloud Strategy and Guest Session Developing a cloud strategy
Planning Issues around implementing
strategies
Stages in the planning process:
cloud roadmap
19, 20 Project Presentations
END TERM

For official use: -

As Benchmarked with course content in the previous year, the contents of this course: (Please mark the
right option below)
(a) Is totally new
(b) Has not changed at all
(c) Has undergone less than/equal to 20% change
(d) Has undergone more than 20% change

Shilpi Jain Shilpi Jain

Course Faculty – Prof. Shilpi Jain Area Head – Prof. Shilpi Jain

Manager (Academics - 1) Dean (Academics)