FORE School of Management, New Delhi

Course Outline
Programme: PGDM (FMG-28/IMG-13/FM-02)

Name of the Course: Managing Business on Cloud

Credit: 3.0
Term: 4 Academic Year: 2020-2021
Faculty: Shilpi Jain Office Contact No.:91-46485545
Email:shilpijain@fsm.ac.in

Introduction:

Cloud computing has changed the entire paradigm of conducting business. Cloud computing allows
access to the same kinds of applications through the internet, e.g. monetary transactions, social
networking, video streaming, gaming, etc. With the emergence of Start-up euphoria, it is predicted that
the cloud computing market size was valued at USD 266.0 billion in 2019 and is expected to expand at a
Compound Annual Growth Rate (CAGR) of 14.9% from 2020 to 2027. All size organizations, especially
start-ups tend to set-up their business using cloud utilities as it offers almost nil CAPEX and controlled
OPEX. The cloud business models have evolved over 15 years and yet every other day we happen to see an
innovative product or service offered through the cloud. Future managers must distinguish cloud
offerings from conventional software products and services, as the future of the organizations lies on the
cloud.

The course is designed to prepare future managers with the nitty-gritty of setting up a business over
cloud such as planning, organizing, budgeting, implementing, pricing, contracting, and maintaining a
cloud business. How to market your business over the cloud and based on business dynamics, how to
scale up or down the infrastructure capabilities.

Objectives:

By the end of the course you will have a clear understanding of the following:

 Fundamental principles and process of developing business over the cloud

 Necessary preparations before moving to the cloud
 Types of cloud computing and cloud-based business models
 Available cloud platforms and service providers
 How to plan, organize, implement, and market business using cloud computing?
 Budgeting and pricing for the products and services offered through cloud
 Vendor selection, and contracting in the cloud environment

Textbook:

The faculty will provide handouts for various sessions before or during the class sessions

Reference book:
Cloud Computing - A Practical Approach, by Anthony T. Velte, Toby J. Velte, Ph.D. and Robert
Elsenpeter, Publisher: Tata McGraw Hill

Cloud Computing, Web-based Applications That Change the Way you Work and Collaborate Online by
Michael Miller, Publisher: QUE

Pedagogy:

Participative teaching (primarily case-based) with the help of active cases and examples such as
creating experiences within the class around a business theme. Through a 6 week project, students will
get an opportunity to design a business idea based on real industry requirements. For learning-centric
outcome, various components are incorporated such as:
 1. Industry cases and discussions
2. Contextual Articles & Whitepapers
3. Project
4. Short Assignments
5. Presentations

Evaluation Component and weightage:

Quiz : 10 Marks
Assignment/Case : 10
Project : 20
Mid Term : 20
End Term : 40
________
Total 100 Marks
--------------

Session Plan:

Sessio Session Theme Additional Reading/Cases Question to

n No. (All handouts/cases/readings
will be provided by the
faculty on Moodle)
1 Types of Software Case Study – Birlasoft –
Acquisition SaaP Vs SaaS
explore/Learning outcome*
 Distinguish between
SaaP vs SaaS
 Ways to develop or
acquire a software

2 Introduction to Cloud Reading 1 Introduction to  The fundamental

Computing and Cloud Computing
virtualization
How Cloud Computing
Works:
https://www.youtube.com/
watch?v=YH4CfwK6LhM
Group Project Discussion
difference between on-
premise and cloud
applications
 Understanding of
Multitenant
Architecture
 Drivers and Challenges
of Cloud Computing
 Characteristics of Cloud
Computing

3,4 Cloud Deployment Continue with Reading 1  Key differences between

Models and Cloud and Reading 2 Cloud
Service Models Computing Services and
Deployment
5 Who should adopt Reading 6
Cloud Computing
The Walk – Case Study
public, private or hybrid
cloud computing
 Understanding Cloud as
a Service Models such as
SaaS, PaaS, IaaS,
Security as a Service,
etc.
 Applications of Cloud
Computing
 Key Players in Cloud
Computing Industry
 Why organizations
choose cloud computing

6 Evaluating cloud’s Case Study – Cloud
business impact on the Computing TCO Case
economy - Cloud
Feasibility
7, 8 Web Services and Cloud Reading 11 – Introduction
Architecture to SOA
Reading 11b SOA vs
Microservices
Case Study – Netflix
Case Study - CASE STUDY:
Rainy day Grocer
8, 9 Introduction to Amazon Reading 12 AWS Overview
AWS
AWS Case studies
AWS Architecture
Session by Mr.
Gagandeep Pahwa
(Guest Speaker)
10 In-Class Group Assignment
MID TERM
 Purpose of cloud
 To learn cost-benefit
analysis of cloud
 Learn the calculation of
CAPEX and OPEX in
software acquisition
 Evolution of platform
technologies
 Distinguish between
Monolith, SOA, and
Microservices
Architecture
 Amazon AWS
configuration Model
 Types of Amazon AWS
instances
 Configuring Amazon
AWS

11, 12 Privacy and Security Reading – Security and  Key Security Layers
Issues on Cloud Privacy Issues in Cloud  Learn the CIA and NIST
framework
Security and privacy  Types of hacking and
Architecture Session by security frauds on cloud
Mr. Gagandeep Pahwa  Cloud security standards
(Guest Speaker) and compliance
Assignment – Cloud
Security
13,14 Cloud Business Models Reading 15: Cloud  Type of business models
and Pricing Computing Pricing Models:  Different ways of
A Survey pricing cloud products
and services
Reading: Pricing Schemes
in Cloud Computing: An
Overview
15 Cloud Migration Cloud Migration: A Case  How to prepare for
Study of Migrating an migration on cloud
Enterprise IT System to  Do’s and don’t’s for
IaaS organizations
 Why change
Reading 7-8 Cloud management is
Migration with AWS important?
Video Cases - Netflix Case
Study;
https://www.youtube.com/
watch?v=XrWII4ewrXA
 Coke Case Study
https://www.youtube.com/
watch?v=DqQuXGjaE8c&li
st=TLPQMTkwNTIwMjDt
MP-3uiBOqg&index=2

Air Asia Case Study

https://www.youtube.com/
watch?v=VydGoBB_9VY&li
st=TLPQMTkwNTIwMjDt
MP-3uiBOqg&index=3

16 Contracts and SLAs in Reading 13 - Cloud SLA  Types of contracts in

Cloud standardization guidelines Cloud Computing
 What are SLAs and why
Reading 13c-Cloud they are important?
Governance Case Studies  How to formulate SLAs
17 Mobile Cloud Reading 16-Mobile Cloud  How mobile cloud is
Computing Computing different than web-
based cloud
 How to measure mobile
cloud performance
 Risks on mobile cloud
18-20 Project Presentations
END TERM

For official use: -

As Benchmarked with course content in the previous year, the contents of this course: (Please
mark the right option below)
(a) Is totally new
(b) Has not changed at all
(c) Has undergone less than/equal to 20% change
(d) Has undergone more than 20% change

Shilpi Jain
Course Faculty Area Chair

PGP Executive Manager (Academics)

Dean (Academics)