ENVIRONMENTAL

Contents
Introduction.......................................................................1
Industry Analysis:...............................................................2
Policies:..............................................................................3
SWOT:................................................................................3
References.........................................................................3

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Introduction:
PESTEL study incorporates environmental aspects such as climate, geographic location,
shareholder and consumer values, environmental offset, weather, and global climate change that
may have an impact on a company's operations(Kansongue, Njuguna and Vertigans, 2023).

Industry Analysis:

Pakistan, one of the top exporters of fruit products internationally, has difficulties with its
exports as a result of frequent lockdowns and associated trade restriction measures everywhere

(Pakistan Fruits & Vegetables Market Analysis - Industry Report - Trends, Size & Share, n.d.).
The FAO estimates that 9 million tons of fruit were produced in 2018. Oranges came in second

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with an output of 1.5 million tons, and mangoes produced the most at 2.3 million tons(Pakistan
Fruits & Vegetables Market Analysis - Industry Report - Trends, Size & Share, n.d.).

Policies:
Appropriate interventions must be developed at the policy and operating levels. Small and mid-
sized farmers in particular need to have access to more affordable inputs to enable them to test
out novel varieties and techniques (Trade Development Authority of Pakistan (TDAP), n.d.).

Additionally, export-focused policies must be put into effect. The suggested action plan (PoA)
adequately meets the aforementioned demands and includes all measures required for this
sector's quick development. Additionally, the PoA offers a solid fusion of government activities
and support for organizations and entities that represent farmers and exporters. The association
will provide the aims outlined in the PoA its full support and cooperation (Trade Development
Authority of Pakistan (TDAP), n.d.).

SWOT:
Environmental issues and SWOT analysis are related in the following ways:

An organization's reputation and brand image can be improved by a firm commitment to

environmental sustainability(Shadiq, 2023). This attracts clients and investors who place a high
value on environmental responsibility(Liem and Arief, 2023).Using environmentally friendly
procedures and technologies can boost productivity and cut expenses(Taris and Wandebori,
2021). Lack of investment in environmentally responsible initiatives can limit a company's
competitiveness in a market that is rapidly changing(Hidalgo-Triana et al., 2023). Failure to
adequately address environmental issues can lead to legal liabilities, fines, and bad press that
harm a company's reputation and financial performance(Hoque, Brown and Hoque, 2023).
Increasing consumer knowledge of environmental issues may open up new markets for eco-
friendly goods and services(Vivek et al., 2023). Government incentives and subsidies for eco-
conscious businesses may provide them a competitive edge(Tsilingeridis, Moustaka and Vakali,
2023). Natural disasters and extreme weather events can disrupt supply chains and damage
facilities, resulting in financial losses(Pires et al., 2023). A negative public perception of a
company's environmental impact can harm its reputation and brand image(Siew, 2023). Strict

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environmental regulations can increase operating costs and reduce profitability(Miralles
Sempere, 2023).

References:

Hidalgo-Triana, N., Picornell, A., Reyes, S., Circella, G., Ribeiro, H., Bates, A.E., Rojo, J.,
Pearman, P.B., Vivancos, J.A. and Nautiyal, S. (2023) ‘Perceptions of change in the environment
caused by the COVID-19 pandemic: Implications for environmental policy’, Environmental
Impact Assessment Review, 99, p. 107013.

Hoque, S.M.S., Brown, J.P. and Hoque, S.M.M. (2023) ‘Understanding External Factors and
Conditions Affecting SMEs through PESTLE Analysis in Bangladesh’, Central European
Management Journal, 31(1), pp. 206–215.

Kansongue, N., Njuguna, J. and Vertigans, S. (2023) ‘A PES℡ and SWOT impact analysis on
renewable energy development in Togo.’, Frontiers in Sustainability [Preprint].

Liem, A.G. and Arief, N.N. (2023) ‘Integrated Marketing Communication Strategy for Cosmetic
Retail Company: a Study of New Central Palu’, Journal of Economics and Business UBS, 12(1),
pp. 413–430.

Miralles Sempere, Á. (2023) ‘Marketing plan of the company resulting from the merger of
Catalana Occidente Seguros, Plus Ultra Seguros and Seguros Bilbao’.

Pires, P. da C.L., da Silva César, A., Cardoso, A.N., Favaro, S.P. and Conejero, M.A. (2023)
‘Strategies to improve the competitiveness of an agroindustrial system for a macauba based oil
production in Minas Gerais State, Brazil’, Land Use Policy, 126, p. 106552.

Shadiq, H.M. (2023) ‘Implementation of matrix organizational structure, development of key

performance indicators, and employee recruitment in MSME Atelier Baou’, in Acceleration of
Digital Innovation & Technology towards Society 5.0. Routledge, pp. 259–267.

Siew, R. (2023) ‘Sustainability Decision Analytics’, in Sustainability Analytics Toolkit for

Practitioners: Creating Value in the 21st Century. Springer, pp. 59–74.

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Taris, G.N. and Wandebori, H. (no date) ‘Proposed Business Strategy to Gain a Competitive
Advantage for Construction Consultant Company’.

Tsilingeridis, O., Moustaka, V. and Vakali, A. (2023) ‘Design and development of a forecasting
tool for the identification of new target markets by open time-series data and deep learning
methods’, Applied Soft Computing, 132, p. 109843.

Vivek, R., Brahmi, M., Nanthagopan, Y. and Aldieri, L. (2023) ‘A Systematic Review Using a
Factor in Pestle Framework: COVID-19 Pandemic and Expansion of Economic Environments’,
Frugal Innovation and Social Transitions in the Digital Era, pp. 26–40.

Donahue, K. (n.d.). 3.2 Environmental Analysis and SWOT – Marketing. Pressbooks.

https://iu.pressbooks.pub/mktgwip/chapter/3-2/
Subject guides: Marketing: Home. (n.d.). https://libguides.library.usyd.edu.au/c.php?g=508107
SWOT Analysis. (n.d.). http://www.quickmba.com/strategy/swot/
Pakistan Fruits & Vegetables Market Analysis - Industry Report - Trends, Size & Share. (n.d.).

https://www.mordorintelligence.com/industry-reports/pakistan-fruits-and-vegetables-

market

Trade Development Authority of Pakistan (TDAP). (n.d.). https://tdap.gov.pk

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