FRUITS INDUSTRY

Name:
ERP:
Table of Contents
Introduction:..................................................................................................................................1
Industry Analysis:..........................................................................................................................1
Conclusion:.....................................................................................................................................3
References:.....................................................................................................................................3
Introduction:
The term "legal factors" in PESTEL analysis refers to the laws, rules, and legal framework that
may have an impact on a company's operations, such as employment laws, intellectual property
laws, and health and safety standards(Bimo et al., 2022).

Industry Analysis:

The bulk of Pakistan's horticultural products are used for domestic use. Fruit demand locally
rises in direct proportion to local population growth and rising standards of life (Ministry of
National Food Security & Research, n.d.).

Ninety-one percent of the fruits is eaten domestically, while six percent is exported. The
remaining 3% is transformed into products with additional value such pulps, juices, concentrate,
chilled goods, and goods that are preserved like drinks, jam, jellies, and pickles. Citrus, dates,
mango, potatoes, and tomatoes are now Pakistan's top 5 exports, making up over 80% of total
exports from the horticultural industry (Ministry of National Food Security & Research, n.d.).
SWOT Analysis:

Legal considerations might be connected to a company's internal strengths and weaknesses in a

SWOT analysis (Donahue, n.d.) (Subject Guides: Marketing: Home, n.d.).

For a country to boost in industry robust legal system and stringent compliance requirements are
advantageous to the company since they lower the danger of legal challenges and safeguard the
company's interests (SWOT Analysis, n.d.(Kansongue, Njuguna and Vertigans, 2023)). If the
business has a substantial portfolio of patents or other IP, a sound legal foundation can aid in
preserving these assets and provide it a competitive edge(Gharachorloo, Nahr and Nozari, 2021).
If the rules in the sector are too strict, it may be bad for business since it restricts their ability to
function and can raise prices(Sarsby, 2016).(CA, Purwanegara and Wibowo, no date) . If the
legal process is overly drawn out or convoluted, it may cause delays, which might be a
vulnerability for the business(Tsangas et al., 2019). Businesses may benefit from changes in the
law or regulations. For instance, the legalization of a novel good or service may present a large
development prospect(Tsangas et al., 2019). Businesses may be able to increase their operations
if a new market has a favorable legal climate(Nurmi and Niemelä, 2018). Businesses run the
danger of facing legal issues, which may cause expensive damages and reputational loss(Çitilci
and Akbalık, 2020). Modifications to regulations may bring with them new responsibilities and
limitations, endangering the operations of businesses(Rastogi and Trivedi, 2016).

Conclusion:

Legal considerations are vital to the success of a business and must be evaluated while
performing a SWOT analysis. While negative rules might pose serious challenges to the
company's operations, a good legal environment can offer substantial opportunity.

References:
Bimo, E.A., Prabawa, E., Sembiring, E.K., Ramsi, O., Sjamsoeddin, S., Yusgiantoro, P. and
Midhio, I.W. (2022) ‘The Application of AHP and PES℡-SWOT Analysis on the Study of
Military Amphibious Aircraft Acquisition Decision-Making in Indonesia’, Technium Soc. Sci. J.,
27, p. 837.

CA, S.L., Purwanegara, M.S. and Wibowo, S.A. (no date) ‘Proposed Business Strategy for
International Freight Forwarding Company (Case: PT Jahermosa)’.

Çitilci, T. and Akbalık, M. (2020) ‘The importance of PES℡ analysis for environmental
scanning process’, in Handbook of Research on Decision-Making Techniques in Financial
Marketing. IGI Global, pp. 336–357.

Gharachorloo, N., Nahr, J.G. and Nozari, H. (2021) ‘SWOT analysis in the General Organization
of Labor, Cooperation and Social Welfare of East Azerbaijan Province with a scientific and
technological approach’, International Journal of Innovation in Engineering, 1(4), pp. 47–61.

Kansongue, N., Njuguna, J. and Vertigans, S. (2023) ‘A PES℡ and SWOT impact analysis on
renewable energy development in Togo.’, Frontiers in Sustainability [Preprint].

Nurmi, J. and Niemelä, M.S. (2018) ‘PES℡ analysis of hacktivism campaign motivations’, in
Secure IT Systems: 23rd Nordic Conference, NordSec 2018, Oslo, Norway, November 28-30,
2018, Proceedings 23. Springer, pp. 323–335.
Rastogi, N. and Trivedi, M.K. (2016) ‘PESTLE technique–a tool to identify external risks in
construction projects’, International Research Journal of Engineering and Technology (IRJET),
3(1), pp. 384–388.

Sarsby, A. (2016) SWOT analysis. Lulu. com.

Tsangas, M., Jeguirim, M., Limousy, L. and Zorpas, A. (2019) ‘The application of analytical
hierarchy process in combination with PES℡-SWOT analysis to assess the hydrocarbons sector
in Cyprus’, Energies, 12(5), p. 791.

Donahue, K. (n.d.). 3.2 Environmental Analysis and SWOT – Marketing. Pressbooks.

https://iu.pressbooks.pub/mktgwip/chapter/3-2/
Subject guides: Marketing: Home. (n.d.). https://libguides.library.usyd.edu.au/c.php?g=508107
SWOT Analysis. (n.d.). http://www.quickmba.com/strategy/swot/
Ministry of National Food Security & Research. (n.d.). Ministry of National Food Security &

Research. http://www.mnfsr.gov.pk/