Introduction:

Tesla Inc (Tesla) is an automotive and energy company. It designs, develops,
manufactures, sells, and leases electric vehicles and energy generation and storage
systems. The company produces and sells the Model Y, Model 3, Model X, Model S,
Cybertruck, Tesla Semi, and Tesla Roadster vehicles. It designs sustainable systems that
are massively scalable—resulting in the greatest environmental benefit possible. Our
energy generation and storage products work together with our electric vehicles to amplify
their impact. Our vehicles are some of the safest in the world.
Description:
Model S is built from the ground up as an electric vehicle, with a high-strength architecture
and floor-mounted battery pack for incredible occupant protection and low rollover risk.
Every new Model S includes Tesla's latest active safety features, such as Automatic
Emergency Braking, at no extra cost.
Marketing Consideration:

Tesla is still the top-selling electric vehicle brand in the U.S., but its
dominance is eroding as rivals offer a growing number of more affordable
models, according to a report Tuesday by S&P Global Mobility.

The data firm found that Tesla’s market share of new registered electric
vehicles in the U.S. stood at 65% through the third quarter, down from 71%
last year and 79% in 2020. S&P forecasts Tesla’s EV market share will
decline to less than 20% by 2025, with the number of EV models expected
to grow from 48 today to 159 by then.

Technical Specs:
Electric Motors:

It has a Front and rear motor combined output of up to 615 kW (825 bhp), 1,300
N⋅m (960 lb-ft), 3-phase AC induction motor. The battery is 100kWH lithium ion,
Suspension[edit]
While some Model S's were built with a base, steel spring, and suspension, the vast majority
have a self-leveling, height-adjustable air suspension. This is accomplished via adjustable
Bilstein shock absorbers controlled by the driver. The car lowers itself at highway speeds and
can be set to a higher level to traverse steep driveways and rough terrain, mitigating the default
6 in (150 mm) ground clearance and relatively long 116 in (2,900 mm) wheelbase.

Autopilot[edit]
Main article: Tesla Autopilot
Autopilot uses cameras, radar and ultrasound to detect road signs, lane markings, obstacles,
pedestrians, cyclists, traffic lights, and other vehicles. Additionally, Autopilot includes adaptive
cruise control and lane centering and supports semi-autonomous drive and parking capabilitie
Touchscreen[edit]
The original touchscreen was a 17-inch (430 mm) multi-touch panel. divided into four areas. A
top line displayed status symbols and provided shortcuts for charging, HomeLink, driver profiles,
vehicle information and Bluetooth. The second line provided access to apps including Media,
Nav (driven by Google Maps, which was separate from the navigation on instrument panel),
Energy, Web, Camera, and Phone. The map display requires a constant Internet connection,
limiting navigation in areas without service. Automatic navigation to charging stations is included.
[112]
 The operating system powering the touchscreen runs Linux.

marketing plan:
Tesla relies on word-of-mouth advertising as its primary technique of spreading the word about
its products. Customers spread the word about it to others who may be interested. Tesla offered
the greatest customer experience it could afford, making its consumers pleased and excited
about its product.

examination of critical risks and problems

Country Risk:

The company derived a majority of its revenues from the US (48.22%), followed by China
(21.13%) and other countries (30.65%). The company has manufacturing facilities in the US,
Germany, and China and has operations across the Asia Pacific and Europe. Presence in
various countries insulates the company from the risk associated with economic and political
factors of a specific region, resulting in a country risk of 4.18

Industry Risk:

The company generates most of its revenues (86.36%) from the vehicle manufacturing sector
and the remaining from the consumer finance sector. Strong revenue growth characterizes the
vehicle manufacturing sector, but low-profit margins and higher cyclicity hinder the sectors,
resulting in an average industry score of 3.33.

Operational Risk:

Tesla has an operational risk of 2.43, below the sector average. An established market
position enables the company to meet customers’ demands and secure benefits from zero-
emission vehicle adaption trends. However, a smaller scale of operations than other
automakers, coupled with low EBIT margins and average profile per vehicle, negatively
impact the scale, profitability, and operational efficiency pillars.
Finances:
For the fiscal (and calendar) year 2021, Tesla reported a net income of $5.52 billion.[11] The
annual revenue was $53.8 billion, an increase of 71% over the previous fiscal year.[11]
Of the revenue number in 2021, $314 million came from selling regulatory credits to other
automakers to meet government pollution standards. That number has been a smaller
percentage of revenue for multiple quarters.[11] In Q1 2022, Tesla sold $679 million of regulatory
carbon credits.[591]
Tesla ended 2021 with $17.6 billion of cash on hand, down $1.8 billion from the end of 2020. [7]: 31 
In February 2021, a 10-K filing revealed that Tesla had invested some $1.5 billion in the
cryptocurrency Bitcoin, and the company indicated it would soon accept Bitcoin as a form of
payment.[83] Critics then pointed out how investing in cryptocurrency can run counter to Tesla's
environmental goals.[592][593] Tesla made more profit from the 2021 investment than the profit from
selling cars in 2020, due to the Bitcoin price increase after the investment was announced. [594][595]
The quarter ending June 2021 was the first time Tesla made a profit independent of Bitcoin and
regulatory credits