Professional Documents
Culture Documents
The following project promoters whose names and addresses are as listed below
have undertaken the feasibility study.
NAME OF ADDRESSES
PROJECT
Mail
Telephone
PROMOTERS
Addis Ababa City is one of the modern city in Ethiopia as well as Africa that was
established more than 100 years ago. The number of population enrolled has
increased from year to year. This causes most of the city community houseless.
Based on this the City Administration by the 5 years GTP plan in old and new sites
aims to construct and transfer 74000 condominium houses to different part of the
society.
Table 1.1 shows the number of houses constructed & passes to households in
2007E.C.
The table shows from the total number of registered residents new and previous are
994,788. The 1997 E.C registered are 135000 out of this 35,000 chance given for
those who are save money properly for 16 months, not include the newly
registered,10/90,20/80 and 40/60 at 2005. The population is increasing every year
at a high rate. The Jemmocondominium has passed to the residents in 2003 E.C.
the population size is 15148. The need increase is expected to continue for
sometime in the future as the government has given due attention to them which
Addis Ababa City Administration needs to construct more condo houses.
In relation to this Laundry/washing machine facility is one of the service areas that
the condominium community and other residents community members would like
to get nearby their compound. “Everyoneneeds to do laundry” and for those who
do not have their own washer and dryer in their place of residence, a coin laundry
is where they go. A laundry business is one of the simplest businesses that you can
think of since it doesn’t require a lot of skill to operate and manage. A simple
individual can be one of your staff and anyone can manage this business because it
is not too complicated. Customer demand and cash flow are both relatively
consistent; in good times and bad, everyone needs clean clothes! That’s why coin
laundries are consistently cited by experts as one of the safest investments for
entrepreneurs.
In Addis Abeba the city administration prepared many Condo houses for the
society, out of this the beneficiaries are civil servants, merchants and other private
organizations employees. We are choosing the Jemmo site because of the residents
are more populated than the other sites.
This particular pre-feasibility is regarding “Laundry & dry cleaning” which comes
under “service” sector. Before studying the whole document one must consider
following critical aspects, which forms the basis of any investment decision.
The idea of Coin Loundry is comes from a long listing of project alternatives based
on many screening criterion which include the above said facts including market
demand, competition, with private sector’s who are doing loundry services
availability of inputs.
Project objectives and project strategy
4. What is the initial investment required for the project and how does the business
perform financially?
5. What will be the impact of changes on the performance of the project i.e. how
will theproject perform if it is forced to reduce its price and at the same time if the
major costitems increase?
MISSION
Our mission is to establish a modern technology of coin loundry service for Addis
Abeba Condominium users that helps them to save their time spending from
washing cloths mannualy.
VISSION
GOAL
Our objectives are to be giving the best service forJemmocondiminum users and
for the next five years enlarging our service for all area condominum residences of
Addis Abeba. To achieve these objectives we will implement the strategies of cost
effective service by no technical of machineries.
Community Services
Because of the new technological advanced and time saving business, the Addis
Abeba city Investment Burou should support the project to be more successful.
2. MARKET ANALYSIS
The demand for the services of the project comes from theresident of the
condominium. most of the people that live around the condominium area are
employees, since they don’t have enough time to wash there cloths on hands are
time taking, no appropriate space to dry and waitingthere cloths form theft.
The weight of clothes that the customers deliver for washing may greatly vary
depending on the type of fabrics and texture. There are no as such standard
weights universally accepted for clothes. However, industry experts and people
who worked in the business for many years have tried to determine the average
weight of clothes by type. The following is the average weight of selected
clothes by type determined by these experts.The effect of the last two factors in
the total demand for the services of the facility is also significant. The quality of
the washes and the time that the residents save are factors that would positively
contribute to the demand of this business. On the other hand, price of the
service could be a major factor that reduces the number of residents who use the
facility. The financial capacity of residents is limited and a price which is
affordable to most residents must be determined. This issue was given due
attention and residents were asked to express the amount which they can afford
to pay for the service every time they wash their clothes. The residents have
stated various figures ranging from zero (0) to Birr fifteen (15.00). A significant
proportion of thesurveyed residents i.e. about 60% have indicated that they can
afford a price around Birr 4.00 for a single wash of their clothes. The demand
for the service is expected to increase every year for various reasons
1. More residents will be aware of the benefits of the service and will become
users
2. Residents family increases every year and hence the demand for the service
`
1. Pricing Strategy
2. Promotion
The investor must initially promote the product using banners& flyers which
are effective to reach the target market. The purpose is to make the community
aware about the availability and benefits of the service. However, the project
may still continue to use banners and flyers to inform the community about the
attention to the facility With regard to the promotionalaspect, since the market
is concentrated, word-of- mouth promotions are much more effectiveand
efficient than other forms of advertisements.
3. Place
The service shall be located in a convenient and safe place to all users of the
service. In addition sufficient waiting room with reading facilities must be
arranged so that customers who want to stay there until their clothes are washed
can be relaxed.
4. Process
Process refers to the manner in which the services are delivered to the
customers.
In the proposed project, the process shall be designed in an efficient and
convenient manner so that the condo people turnout for the service will be high.
The payment procedure, order procedure, and delivery manner of washed
clothes will have a significant impact on the overall success of the project. In
addition, the business must also assign trained employees who will sort clothes
delivered for washing according to their color and fabric texture. The
employees will also watch unattended machines for potential theft of clothing.
All these would assist the business to win the confidence of its customers more
quickly.
Marketing Costs
The business has to perform some marketing activities in the areas of promotion
& advertisement to convince resident to be customers. The costs involved in
this connection will be the printing costs of banners/flyers that will be
distributed to the community to inform about the service. These marketing costs
are planned to be incurred uniformly throughout the project life on yearly basis.
The total marketing cost expected in the first year is therefore as follows.
2.5. Sales Projection
The total expected sales of the project is determined by considering the current
expected demand, a reasonable growth of demand every year and the capacity
of the machines to be installed and the price per kilogram for the service.
Marketing Costs
As mentioned previously sectio the business has to perform some marketing
activities in the areas of promotion & advertisement to convince Residents to be
customers. The costs involved in this connection will be the printing costs of
brochures/flyers that will be distributed to the Residents to inform about the
service. These marketing costs are planned to be incurred uniformly throughout
the project life on yearly basis. The total marketing cost expected in the first
year is therefore as follows:
Considering the increase in condo population every year, which is about 15%,
and the additional customers that will be attracted to the service form existing
non-users, a reasonable sales growthof 10% is assumed. The total annual
expected sales of the project for the coming annual years is therefore as shown
below
Organizational and Overhead Costs
Launder Service
Head (owners)
Supervisor
3.1. Detergents
In coin operated laundry business the users normally come with their own
detergents of an approved type. However, the laundry shop may also hold
various sizes of detergents for sale to those customers who do not go with their
own detergents. In the case of the Jemmo laundry/washing machine service
project, detergents of different size shall be held in stock for sale to residents as
per their requirements. The detergents must however be sold to the Residents at
cost. Industry reports show that on average one wash cycle for 20 kilograms of
clothes consumes five medium size (200grams9) powder soap which costs
around E Br 2.50.
The operational plan of the laundry facility shows that a machine will work
about 8 cycles in a given day. The total powder soap that will be used by one
machine in a day will therefore be forty (40) medium sized packets. The
laundry/washing service facility may hold stocks of powder soap just enough
for one month. The total powder soap requirement given the current capacity
will therefore be 40 packets x 30 days x 2.5 per packet x 9 machines, which is
about Birr 27,000.00 worth of detergents for nine(9) washing machines.
At the current rate of the Ethiopian Electric Power Corporation the total expense
for this categorywill be 360000 x 0.6910 Birr, which is Birr 248,400.00 per year.
3.3. Water Supply
Two fixed telephone lines are required in the laundry room to facilitate the delivery
of the service. The telephone lines are to be obtained from the Ethio Telecom. The
Organization charges a one time subscription fee of Birr 300.00 per line. The total
one time subscription fee for two lines will therefore be Birr 600.00. The monthly
expense for telephone is estimated to be 150 per month, which makes the annual
expense as Birr 1,800.00.
4.2. Environment
This part of the feasibility study covers items which take a substantial amount of
total investment to be made in the project. The technology to be used, the building
and other civil works requirements, and the capacity and operations programmes of
the project are included under this report.
5.1.Technology Selection
The proposed project aims at substituting the current manual wash facility
available in the community with a modern laundry/ washing machine service.
The project therefore requires a line of washing machines and dryers and
other auxiliary
Equipment.
We have conducted a field survey of available washing and drier machines and
have found those imported by OMEDAD PIC appropriate for the project.The
justifications for the selection of these machines are
1. The machines to be installed must operate for long hours with out breakdown
& failure. Coin operated machines manufactured for commercial/industrial use are
suitable for this purpose than machines manufactured for home use. The
following companies were contacted to provide their offers for heavy-duty
washing machines.
Addis Fana Sc
Glorious PLC
Garadecompany
OMEDAD PLC
The company that has the required items in stock isGlorious PLC. only. We
have however compared the prices of similar machines in the Internet and found
the offer of Glorious PLC to be fair and competitive.
2. The utility (water & electricity) consumption of the washing machines reduces
as the load of clothes that a machine can take increases. This would in turn help the
operators of the laundry/washing machine service facility to reduce the price per
kilogram charged to customers. The machines to be installed should as much as be
heavy-duty machines with high load capacity. Currently Glorious PLChas
machines that take 20 kilograms for washing and 15 kilograms for drying.
Considering the total weight of clothes that a residents may have.
The manufacturer recommends a load of at least 80% of rated capacity for proper
performance & use of the machines for long time.
3. Glorious PLC gives one year warranty for the machines and has also
adequate supply of necessary spare parts. The company also has trained technical
staff & well-organized workshop to handle installation & maintenance of the
machines.
4. The company also guarantees to give adequate training free of charge to workers
of the laundry service facility so that they can operate the machines safely.
Capacity
Washers 20 Kilograms
Dryers 15 Kilograms
Electricity 12.5 K.W.H
Consumption
Water Consumption 200 Liters per load cycle
Water Inlet Pressure
Warranty 1 Year
Coins Supplied 15 per machine
Installation Free of charge
Price for one month
Washer Birr 94000.00
Drayer Birr 46000.00
Proposed for the Project Based on Capacity, Technical Support, and Availability
of Machines in The market.
Furniture and equipment are also required in the laundry/washing service room for
proper delivery of the service. The following items are initially required.
5.3.1. Capacity
Regarding the number of dryers required in the facility, industry reports show that
onedryer can handle two wash loads and at the same time takes only one third of
the time that a washer takes for one load. A professional advise obtained from
Glorious PLC also stresses this point and recommended the installation of three
15-kilogram dryers to handle the wash loads of the nine washing machines.
The final organizational structure of the proposed project depends on the share
holders interest and the customer focused business.
G Recruitment of Employees F 4
H Organization of the Machinery and H 7
training employees
A B E F G H
D
The longest path (ABCEFGH) implies that the project cannot be finish in less time
than 29 weeks.
CHAPTER 8:
This chapter of the feasibility study will focus on summarizing and evaluating
thefinancial aspects of the project. The evaluations in this chapter will help the
potentialshareholders of the project to make objective investment decisions.
The major cost items involved in this project are described in the topics from
chapter oneto nine of this feasibility study report. The summary of these items is
presented below foreasy reference and visualization of the situation.
8.1.1 Fixed Investment Cost
This group includes all items that are incurred prior to commercial operation of
theproject. The items included in this cost category are the following
The fixed assets of the project will be the sum of fixed investment costs
and preoperation expenditures described above
1,128,360.00
Fixed Investment Costs
Pre-Operation Expenditures 17,500.00
Total 1,145,860.00
8.1.4 Inventory
The only inventory item the project requires to hold in stock is some amount of
detergent
determined in the operation plan of the project is Birr 27,000.00, which is just
enough for
The account payableamount when the project operates at full capacity will
therefore be as follows
As mentioned above, the project does not require huge working capital to
start its operation. However, sufficient funds which can cover the following cost
items must be available until the business is able to finance from its own revenue.
This time is assumed to be the first month of operation.
The working capital requirement of the project is therefore for those items which
must be paid during/or at the end of the first month of operation.
The Total Investment cost of this project will be the sum of fixed assets and net
working
capital of the project. This cost item is a summary of all of the above
individual cost items and is also termed as total project cost.
Table 8.6 Total Investment Schedule
Production costs are those types of cost that are incurred by the business
once it is in operation. Production costs are normally dived in to four major
categories:
Financial Costs. The production costs of the current project are as follows
Labor 22,200.00
Total 287,520.00
The project is assumed to be financed with 100% equity contribution. There are
many reasons for this assumption
The total project cost has to be depreciated as per applicable laws. The
depreciation costs of the project are determined asper the following assumption
from an investment. In the case of this project, since the financing plan is
not sophisticated, the following appraisal methods are almost sufficient to
guide the final decision of pursuing on the project or not.
The internal rate of return is the discount rate atwhich the present value of cash
inflows is equal to the present value of cash outflows. It is the discount rate at
which the present value of the net receipts from the project is equalto the present
value of the investment, and the net present value is zero at this point. The usual
criterion is that an investment proposal may be accepted if the internal rate of
return is greater than the cut-off rate (the cost of capital plus any margin for risk),
which isthe lowest acceptable interest rate for the invested capital. The cut-off rate
applied in this project is 7.5% which is the interest rate paid by commercial
banks for large sums of money in time deposits. Using this criterion the
project under study is acceptable since it has an internal rate of return of
39%.
8.4.3 Payback Period.
The payback period is the length of time that a business will take to recover the
original investment outlay through the accumulated net cash flows. The
payback period of this project is shown under 2.4. The project takes less than
three years to pay off allthe total outlay. The time required is so short which
implies that the project is an acceptable investment.
The effect of changes in the most important variables namely changes in the price
to be charged per kilogram of clothes washed and dried, and changes in the major
cost items (cost of electricity and water) on net cash returns is shown under
2.5. The purpose of this analysis is to see if the project is still worth investing if
prices are revised down to accommodate more residents and at the same time if the
cost of the major inputs is increased by the providers of the service. This
situation is analyzed based on the following assumptions.
4) The effect of these changes is analyzed when the project operates at full
capacity.
The effect of such a major change has to be seen in light of long-term
consequences of the changes, which in this case happens when the project
operates at full capacity. The investment decision criteria that are used to
evaluate the project indicate that the
project is still acceptable with changes in the variables that have huge financial
impact.
CONCLUSION AND RECOMMENDATIONS
Conclusion
The number of the population is grwing every year increasing the demand of this
service.This feasibility study report has investigated the possibilities of
installing a laundry/washing machine service facility in the jemo condiminim .
The study has assessed the marketing aspects, the technological aspects, the
resource requirements, the organization and management aspects of the project,
and the financial commitments and rewards of the project. The project has been
evaluated in terms of the return that it generates to the investor, the present
value of the future cash flows of the project expected throughout the project
life and the numberof years that the project takes to pay back all the initial
investment made on the project. The project is found acceptable by all of the
above evaluation criteria. The impact of changes on the project has also
been assessed and the proect is still feasible using the above appraisal methods.
8.2 Recommendations
The following points are recommended to the in connection with this project
3. The city adminstration may assist this project it is a grat benefit for the society
inview of this credit facillity give attention .