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An analysis on the strategy of "Coca-Cola"

Nabeeha Ahmed

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Executive Summary:

  Coca-Cola Company resides in Atlanta, Georgia. Its trade mark was

registered in arc! "#, $%&&. '!e (everage )Coca-Cola* is o+ten re+erred simply as

coke. '!e company !as a mission to re+res! people and (ring oy and optimism to

t!e world. '!ey also work on !uman rig!ts. '!ey work smartly in order to produce

large concentrations o+ syrup w!ic! is good in taste as well. '!e company !as made

a network o+ t!eir sales all around t!e world. '!eir industries reside all around t!e

glo(e w!ere t!eir concentration is mixed wit! water and sweeteners and distri(uted

in restaurants, markets and venders.

Introduction:

Coca-Cola is a well-known worldwide company w!ic! supplies (everages. '!e

+ollowing is a case study w!ic! analysis t!eir mission and set o+ goals. iscussed

under is !ow t!e company came into (eing and w!at t!e strategies t!ey applied to

reac! t!eir success were. '!en t!eir marketing sc!emes and t!e uality o+ t!eir

product is mentioned. '!e company !as a mission on w!ic! t!ey work and produce

t!eir (everages. '!ey also !ave a large network o+ companies all around t!e world

w!ic! consists o+ several stake !olders, millions o+ employees and workers. '!e

company !as to work keeping in mind t!eir uality, uantity and pro/t as well.

Company0s ission Statement and Analysis:

Coca-Cola1s c!oices and strategies revolve around t!eir mission.

$. 'o re+res! t!e world

". 'o inspire moments o+ !appiness and positivity

2. 'o (ring a c!ange and add value to li+e 3Company, n.d.4

 '!e (usiness started (ack in $556, an Atlanta p!armacist 7o!n 8em(erton

tried to create a patent medicine and ended up creating a caramel s!aded mixture

wit! a uniue +ragrant. 9e took t!e mixture to !is near(y 8!armacy and over t!ere

it was mixed wit! car(onated water. A (ook keeper rank ;o(inson named t!e

mixture, )Coca Cola*. '!e people w!o tasted t!e liuid said t!at it is )somet!ing

uniue and re+res!ing*. '!e p!armacy ust sold % glasses a day and today, t!e

company !as sold more t!an $< (illion gallons o+ t!is syrup.
 Asa Griggs Candler, an Atlanta (usiness man secured t!e (usiness rig!t +or

=",2<< and introduced t!e all-em(racing vision to t!e (rand. 9is marketing skills led
t!
Coke to (e t!e world1s utmost dominant so+t drink o+ t!e "<  Century. 3Sta>, n.d.4

 '!eir mission to re+res! t!e world certainly is +ul/lled since t!e drinks t!ey

make are usually taken (y people all around t!e world during !ot weat!er and a+ter

a toug! to routine to clenc! t!eir t!irst and re+res! t!eir mind and (odies.

Company0s ?ision and Analysis:

 '!e company !as a vision to (e a work place w!ere people are com+orta(le

to work in a +riendly environment and at t!e same time inspire t!em to reac! t!eir

goals. '!ey want to produce t!e world1s /nest (everages !aving no compromise in

uality and taste.

 '!ey also want to earn pro/t (ut in a responsi(le way, t!ey are sincere wit!

t!eir investors and stake !olders. Coca-Cola wants to (reak down (ridges o+
negativities t!e nations o+ "$ st century !ave against eac! ot!er and (ring unity

among t!em. '!ey raise several campaigns to !elp t!e underprivileged nations o+

t!e world. or example@ t!ey raised a campaign in u(ai, to ena(le la(ors w!o

travel +rom all over to t!e world to !elp t!eir +amilies live a (etter li+e, to (e a(le to

talk to t!eir loved ones +or $ minute (y inserting a coke cap in a specially designed

p!one (oot!. '!ey also provided people o+ enya wit! a solar powered electricity kit

to !elp t!em overcome t!e electricity crises t!ey +ace in t!eir country. '!is is a

clever tactic w!ic! gives t!em great ad campaigns and !elp t!e needy at t!e same

time.

Company0s ?alues and Analysis:

  '!e company !as values t!at include to work wit! t!e employees and

t!eir leaders in colla(oration and provide people all around t!e world wit! an

excellent uality. '!ey also want t!eir employees to (e !ard working and !ave

accounta(ility in t!em. '!ey want t!eir (everages and ad campaigns to (e

divergent. Indeed t!is (rand stands out as one o+ t!e world1s top (everages

company. '!e company stands uprig!t to t!eir values and goals. '!ey reward

t!eir people +or t!e risks t!ey take to solve t!e issues and pro(lems. '!ey also

guide t!eir employees to work smartly and produce good results even in pressure.

 '!ey teac! t!em !ow to work eBciently even in limited time. 3Company, n.d.4

Alignment o+ Company0s ission, ?ision, ?alues, and Goals wit! Stake!olders0

Interests:

  '!e company !as a similar vision and set o+ values. '!eir main purpose is

to provide people wit! re+res!ing and sweet (everages. '!ey serve side purposes to

!elp t!e poor and (ring !umanity toget!er. '!ey work in a well colla(orated and

organied way to earn maximum pro/ts. '!eir ad campaigns are very distinctive

and creatively genius.