Case Study 1:

John Wayne the Marine Engineer John Wayne is an engineer and an entrepreneur. John
started his own company in 2014. He decided to offer marine engineering services to yacht
and boat owners in Antigua & Barbuda. John had plans to trademark his business with the
intention of expanding his services regionally and internationally. From his 28 years of
experience in the engineering field, John Wayne had an idea for a new innovation that would
assist maintaining the efficiency of the engines whilst on the sea. He wanted to execute this
invention on a few clients before patenting his invention; however, he was wary of someone
stealing his idea. John met with his attorney who advised him to apply for the relevant
intellectual protection for his business before going to the client with a proposal of his new
innovation. The application process can take 6-12 months or possibly longer. John Wayne
has to make a decision regarding the protection of his business.

1. List THREE types of intellectual property protection. (3)

2. Should John Wayne continue the business without intellectual property protection? Give
TWO reasons to support your response (4)

3. What is a trademark? (1)

4. Explain ONE benefit that can be gained from implementing environmental stewardship
practices (2)
Case Study 2:

Catina Davis, owner of Pizza World in Antigua, believes in the value of a business plan.
Before buying her small business in 2016, she wrote a detailed business plan that analysed
the strengths, weaknesses, target markets and growth potential of the business. With her years
of experience, Catina could easily have decided that she did not need to write a business plan,
but she realised the importance of it and chose to write one. She said, “I needed to determine
if the objectives of my business plan justified the need for another Pizza business in Antigua.
To help me decide if I was doing the right thing, I also examined the list of equipment that
the business

needed and considered where I wanted to have the agency”. Catina runs a successful
business with ten employees and an office that has expanded into two hundred square metres.
Catina says, “A business plan allows you to be proactive and gives you a greater chance of
success.” Unfortunately, not many entrepreneurs take the time to draw up a business plan,
even though it is such an important document.

1. Identify two main purposes of a business plan. (2)

2. Why do so many entrepreneurs not draw up a business plan? (2)

3. Imagine you were Catina and you are considering opening a pizza business in your town.

(i) What are the most important parts that you should include in your complete business plan?
(3)

(ii) Prepare a business plan for your business. (4)

4. Explain the uses of the business plan to Catina the entrepreneur, his employees, and
financiers. (4)