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  • Bio Whiskey

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    Kui Wachira
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    This document outlines an internalization strategy for a company called Bio Whiskey to expand into international markets. It discusses assessing global market segments and country-specific factors, analyzing competitors, estimating market entry costs including financial investment and time, performing a legal assessment of international markets, and developing a strategy to penetrate target international markets. The document references academic papers on internationalization strategies in the Scotch whiskey industry and technical reports on expanding alcoholic beverages into new markets.

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    This document outlines an internalization strategy for a company called Bio Whiskey to expand into international markets. It discusses assessing global market segments and country-specific factors, analyzing competitors, estimating market entry costs including financial investment and time, performing a legal assessment of international markets, and developing a strategy to penetrate target international markets. The document references academic papers on internationalization strategies in the Scotch whiskey industry and technical reports on expanding alcoholic beverages into new markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Bio Whiskey

    Uploaded by

    Kui Wachira
    This document outlines an internalization strategy for a company called Bio Whiskey to expand into international markets. It discusses assessing global market segments and country-specific factors, analyzing competitors, estimating market entry costs including financial investment and time, performing a legal assessment of international markets, and developing a strategy to penetrate target international markets. The document references academic papers on internationalization strategies in the Scotch whiskey industry and technical reports on expanding alcoholic beverages into new markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Internalization Strategy for Bio Whiskey

    Market Prioritization

    Global Market Segmentation

    Competitive Analysis

    Country Specific Factors

    Market Entry Costs

    Cost

    Time

    Legal Assessment

    International Market Penetration Strategy

    References

    https://www.mdpi.com/2306-5710/2/2/11/htm

    https://www.researchgate.net/publication/
    361393914_Unlocking_dynamic_capabilities_in_the_Scotch_whisky_industry_1945-present

    https://kth.diva-portal.org/smash/get/diva2:942654/FULLTEXT01.pdf

    https://www.hydronationscholars.scot/documents/Koseeoglu_M_Techinical%20University%20of
    %20Munich.pdf

    https://www.econstor.eu/bitstream/10419/172763/1/898683998.pdf

    https://norma.ncirl.ie/4727/1/bartoszkupc.pdf

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