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    norimomo 911
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    The marketing department will spend 2.5% of net revenue, or approximately $545,777, on marketing activities. They will hire two additional salespeople, one focused on luxury flights and one on low-cost flights, to increase direct sales and reduce commissions. Most promotion efforts will target economy customers through advertising, while luxury customers will be the focus of other promotional activities. The marketing budget will support programs like frequent flyer rewards and travel agent incentives, as well as advertising through various media, with the goal of increasing customer loyalty and sales.

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    The marketing department will spend 2.5% of net revenue, or approximately $545,777, on marketing activities. They will hire two additional salespeople, one focused on luxury flights and one on low-cost flights, to increase direct sales and reduce commissions. Most promotion efforts will target economy customers through advertising, while luxury customers will be the focus of other promotional activities. The marketing budget will support programs like frequent flyer rewards and travel agent incentives, as well as advertising through various media, with the goal of increasing customer loyalty and sales.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    9 views1 page

    Marketing Decision

    Uploaded by

    norimomo 911
    The marketing department will spend 2.5% of net revenue, or approximately $545,777, on marketing activities. They will hire two additional salespeople, one focused on luxury flights and one on low-cost flights, to increase direct sales and reduce commissions. Most promotion efforts will target economy customers through advertising, while luxury customers will be the focus of other promotional activities. The marketing budget will support programs like frequent flyer rewards and travel agent incentives, as well as advertising through various media, with the goal of increasing customer loyalty and sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    The Marketing Department will spend 2.5 % of net revenue.

    ( 2183107/0.025= 54577.675)

    -2 salespersons will need to hire ( 1 for luxury flights and another one for low-cost flights) as it
    can increase direct sales and reduce commission.

    Promotion will mainly target economy customers and advertising to luxury


    customers.

    Promotion Activities which will be offered :


    Frequent Flyer Program (aimed for increasing loyalty customers) : $2000
    Incentive Plans for Travel Agents : $2500

    All types of advertising activities will be offered for both types of airlines through
    social media (2500),
    Print (300),
    television (2500),
    radio (200)and
    internet (2500).

    Public Relations will use $4000 for Health and family care issues as it will support brand image
    as well as stock market.
    Extra Services will include cabin food service ( $3 ) for luxury customers,
    Inflight magazines ( $1500 for all flights) which can make customers know how SWIFT
    AIRLINES are running on each route.
    I prefer Cargo Service for all flights and air Ambulance service for RJ-350.
    If I get agreement, the Cargo Marketing Budget will be used $ 10000 (minimum) as it will be a
    great investment that can return 140% after 4 quarters.

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