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Presentation by

Dr Masoud
Business Strategy
UMSDQ5-15-3
Hassanabadi
Lecturer in
Strategic
Management

Christopher
Lipp
Senior Lecturer
in
Innovation and
Study Unit 9
Strategy Process
Enterprise
Study Unit Learning Outcomes

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Deliberate and emergent strategy
development

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Part I: Deliberate Strategy Development

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson
UK.
Source: www.cnbc.com/2018/08/28/richard-branson-launched-his-first-business-for-less-than-2000.html
Source: www.britannica.com/topic/Facebook
Source: www.bbc.co.uk/news/business-37753301
Source: www.europeanceo.com/profiles/michael-oleary/
Source: www.thetimes.co.uk/article/obituary-ingvar-kamprad-s6rpvjfxm
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson
UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Part II: Emergent Strategy Development

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
The continuum of emergent strategy
development processes

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson
UK.
Logical Incrementalism

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson
UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Strategy as the outcome of political
processes

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Strategy as the result of organisational
structures and systems

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Strategy development as the result of
structures and systems

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring
strategy. Pearson UK.
Strategy development in
different contexts

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Strategy development in different
contexts

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017.  Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Managing deliberate and emergent strategy

Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
Source: Johnson, G., Whittington, R., Regnér, P., Angwin, D. and Scholes, K., 2017. Exploring strategy. Pearson UK.
See you next week!

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