WAREHOUSE MANAGEMENNT

WITH REFERENCE TO (GEODIS)

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

SUBMITTED BY

MANJUNATH KASETTY

UNDER THE GUIDANCE OF

MR. S.D KARLEKAR

SY BBA (IB) PROJECT REPORT

THROUGH

SINHGAD INSTITUES
DEPARTMENT OF COMMERCE
SINHGAD COLLEGE OF SCIENCE, AMBEGOAN (BK), PUNE-46

SEMESTER: IV
ROLL.NO: 2030
(2021-22)
 certificate

This is to certify that the project entitled “WAREHOUSE

MANAGEMENT” which is being submitted herewith for the
partial fulfillment of award of the of Savtribai Phule Pune
University, is the result of the original work completed by
MANJUNATH KASETTY under my supervision and guidance and
to the best of my knowledge and belief the work embodied in
this project has not formed the earlier the basis for the award
of any Degree .
Date:
Place: Pune

Guide Teacher Principal

External Examiner Internal Examiner

 DECLARATION

I hereby declare that project is the record of authentic work

carried out by me during the academic year 2021-2022 and has
not been submitted to any other University or Institute towards
the award of any degree.

MANJUNATH KASETTY

Date –

Place -
 Warehousing

GEODIS
INDEX
Introduction
History
Background
Strategy
Divisional Structure
7 Golden Rules
7 Leadership principles
Measuring our Success
Warehousing
Logistics
Conclusion
Reference

SNCFLogistics was the division of the SNCF group responsible for freight transportation and
logistics.

SNCF Logistics
 Industry Transport and logistics
Predecessor SNCF Geodis
Founded SNCF Geodis: April 2008,Geodis: 1995
,Calberson: 1904
Defunct January 1st, 2020
Successor Rail Logistics Europe
Headquarters Levallois-Perret, France
Area served Global
Key people Chief Executive Officer of SNCF Geodis,
Chairman of Geodis Alain Picard
(June 2013) Fret SNCF: Sylvie Charles
Owner France (state-owned)
France (state-owned) SNCF
Divisions Fret SNCF, Captrain, Captrain France,
GEODIS, Naviland Cargo, GEODIS USA

The division included the activities of: Geodis (and subsidiaries), general land transport and
logistics; Fret SNCF the national rail freight operator as well as Captrain France (short haul
freight), Captrain, (international rail freight), combining the former Fret SNCF and operations
acquired from Veolia Cargo; rail vehicle leasing operations such as Ermewa, France Wagons,
Akiem and Transengrais; and the automobile transportation company STVA.SNCF Logistics
was a state-owned enterprise, classified as an Établissement public à caractère industriel et
commercial (EPIC).January 1st, 2020, SNCF created Rail Logistics Europe where all the
freight services were incorporated, while Geodis was separated as independently operated
subsidiary.
HISTORY

1904 – Creation of Transports Rapides Calberson in Le Havre, renamed Société des

Transports Routiers Calberson in 1920.In 1961, SCETA took over Société des Transports
Routiers Calberson.In 1995, the GEODIS group was created with the merger of Compagnie
Générale Calberson, Bourgey Montreuil, SCETA Transport and SCETA International.In
1996, the group was privatized by the decree of August 20, 1996 and restructured into four
Lines of Business: Groupage, Overseas, Logistics and Road.In 2002, GEODIS formed a
partnership with the German company Rohde & Liesenfeld to strengthen its international
sales and transport network. The company confirmed a return to profit.In 2003, GEODIS
expanded its Asian network with new business locations in its own name in Indonesia and
Korea.In 2004, GEODIS Calberson celebrated its centennial. The group confirmed its return
to profitable growth.In 2005, GEODIS was floated on Compartment B of the Eurolist market
of Euronext in Paris. The Group launches its European groupage service, Eurofirst.In 2006,
the group acquired TNT’s Freight Forwarding division, ranking it among the leading freight
management operators in Europe.In 2007, GEODIS launched a share capital increase that
proves an outstanding success. The Group acquired Rohde & Liesenfeld and introduces a
new organization structure based on four Lines of Business: Groupage, Freight Forwarding,
Contract Logistics and Road.In 2008, GEODIS joined SNCF’s new Transport and Logistics
division following a takeover by its major shareholder. That same year, on the basis of a
long-term contract GEODIS acquires IBM Global Logistics, IBM’s global logistics flow
management platform, giving rise to the Group’s fifth business: GEODIS Supply Chain
Optimization. 2009 GEODIS continues its program of external growth with the acquisition of
two of the four divisions of Giraud International: the Iron and Steel business and the Central
and Eastern European Area business.2012 Marie-Christine Lombard joined as chief executive
officer.2015 GEODIS acquired OHL (Ozburn-Hessey Logistics) and enhanced its freight
forwarding and contract logistics offerings in the US.In 2021, following significant air-freight
capacity shortages due to the COVID19 pandemic, Geodis leased an Airbus A330-300
converted freighter for Geodis Air Network. The aircraft is operated by Titan Airways and is
to fly between Amsterdam, London, Chicago and Hong Kong.
 BACKGROUND

The origins of the logistics company Calberson date back to 1904 when Emile
Calberson founded a courier business in Le Havre transferring to and on the rail
network, by 1910 his company had expanded to serve the entire Paris-Rouen-Le
Havre railway line. In 1925 the company incorporates, becoming the Société des
Transports Rapides Calberson. In 1932 France Domicile Transport (FTD) acquires
a majority share in the company, and it becomes Société Nouvelle des Transports
Rapides Calberson (SNTR). In 1955 it is acquired by the SNCF road transport
subsidiary Sceta. With state backing the company expanded, acquiring Schenker
France in 1966, and beginning overseas operations. In 1984 the company,
as Compagnie Générale Calberson (CGC) had its shares publicly offered on the
Paris stock exchange.

 Geodis

In 1995 Calberson, along with its overseas operations, as well as the company
Bourgey-Montreuil, and other non-rail freight businesses of SNCF-Sceta, were
combined into Compagnie Générale Calberson which was renamed as Geodis. The
Geodis group was subsequently privatised in 1996. In 1997 Tailleur Industrie was
acquired, in 2000 the express delivery service Extand was sold to the UK Post
Office, and had acquired the cargo operations of the Italian firm Züst Ambrosetti by
the end of the year. A partnership with the German air and sea freight firm Rohde &
Liesenfeld begins in 2002 leading to its acquisition and incorporation into the
subsidiary Geodis Wilson in 2008. Additionally the group begins to handle forwarding
for FedEx in France in 2006 and takes over the freight management activities of TNT
(formerly known as Wilson Logistics prior to TNT acquisition in the same year. The
company became Geodis Wilson in 2007. In April 2008 SNCF made an offer for
57% of the shares in Geodis, (having originally had a 43% stake) at 462 million
euros, thus taking control of the company and effectively re-nationalising an
organisation that had been privatised twelve years earlier. The bid was authorised by
the French stock market regulator AMF (Autorité des marchés financiers) in May.

 SNCF Geodis

Following the acquisition of Geodis SNCF Geodis becamethe name of the corporate
division of SNCF for all freight and logistics, both internal and international, including
non-rail activities. In March 2009 the Geodis take-over of IBM's Global Logistics
company first announced in December 2008 was finalised., additionally as part of the
purchase deal of the logistics business Geodis became the sole logistics supplier for
IBM with a multi-year contract. In September 2009 Veolia Cargo was acquired
by SNCF and Eurotunnel, the business units acquired by SNCF were subsequently
rebranded along with other international rail freight companies in the SNCF group in
February 2010 as Captrain. In January 2010 the total acquisition of Ermewa (a
major European wagon hire business by SNCF Geodis via the SNCF subsidiary
company Transport et Logistique Partenaires SA was cleared by the European
Commission. In December 2010, SNCF Geodis completed its purchase of ITL
Eisenbahngesellschaft.

Divisional Structure

Geodis was one of five subdivisions of SNCF. The division was organised into four
spheres - Geodis (integrated logistics), STVA (car transportation logistics), Rail
transport, and Asset management (rolling stock leasing):

 Geodis Wilson (formed from merger of Geodis Overseas merged with TNT
Freight Management, Wilson Logistics and Rohde & Liesenfeld.) - road, air
and sea freight logistics.

 Geodis Calberson (formerly Calberson) - messaging and express services -

France and Europe.

 Geodis Logistics (formerly IBM logistics plus other acquisitions) - logistics

management.

 Geodis BM (Formerly Bourgey-Montreuil) European road transport.

 STVA (Société de Transports de Véhicules Automobiles )- transportation of
vehicles (car etc.) via road, rail and sea.

 Rail transport:

 Fret SNCF - French rail freight transport operations as public company.

 Captrain France - French rail freight transport operations as private company.

 Captrain - European railfreight transport operations outside France:

 Captrain Benelux (formerly Fret SNCF Benelux, Veolia Cargo Belgium, Veolia
Cargo Nederland and ITL Benelux).

 Captrain Deutschland (formerly Fret SNCF Deutschland and Veolia Cargo

Deutschland including the former Rail4Chem).

 Captrain Italia (formerly Fret SNCF Italia and Veolia Cargo Italia).

 Captrain UK (formerly Freight Europe UK]).

 Captrain Romania (formerly VFLI Romania).

 Asset management - locomotive and wagon leasing and related services:

 Akiem (locomotives)

 Ermewa (wagons) with France Wagons (wagons), merged into Ermewa group
May 2010.
 Strategy

A strategy driven by Business Excellence GEODIS' strategy is geared

towards one ambition: to become the undisputed leader in the Transport and
Logistics sector. Our Business Excellence model is the driving force behind
this strategy, and is inspired by the model recommended by the European
Foundation for Quality Management (EFQM). We build from this strong
foundation, supporting it through frequent and routine performance indicator
measurements. Our goal is Stakeholders' Total Satisfaction (STS) total
satisfaction for our clients, employees, shareholders and society at large. Our
Mission to help clients succeed by overcoming their logistical constraints –
helped us to develop this model. Our Vision to be our clients’ growth partner –
and our Values – passion, commitment, innovation,solidarity and trust – help
us drive this model forward daily. In fact, GEODIS' Mission, Vision and Values
make up our DNA, and we apply them on an operational level through our 7
Golden Rules and 7 Leadership Principles.

7 Golden Rules

GEODIS’ 7 Golden Rules define our operating principles and create a common
language that sets us apart from all other providers in the market. They allow every
employee to speak with one voice and work towards a common goal. We monitor
each of the Golden Rules annually through one or more performance indicators.

7 Leadership Principles

At GEODIS, we rely on the commitment of our employees to take us to the highest level in
our market. We therefore established 7 Leadership Principles to guide our choices and
actions.

Measuring our success

When it comes to assessing this ambitious Business Excellence approach, we measure
progress yearly through satisfaction surveys as well as through evaluations according to
international standards such as ISO certifications. This approach to continuous improvement
has proved successful, and has allowed the Group to reach our current position among the top
ten worldwide leaders in logistics and transport.A Business Excellence Model for competitive
advantage Our Business Excellence Model provides competitive advantages for both
GEODIS and our clients:Our Five Lines of Business (Freight Forwarding, Contract Logistics,
Distribution & Express, Road Transport, Supply Chain Optimization) provide
complementary and comprehensive coverage for all logistics and transport needs.An
advanced human resources program promotes a corporate culture of leadership and
excellence that is passed on to clients every step of the way.Our 'LEAN' and 'Re-engineering'
programs demonstrate operational excellence at each step of all processes, resulting in the
greatest benefits for our clients.Our Cutting-edge information systems fit within our approach
to continuous innovation that helps us stay one step ahead of operations and anticipate future
trends.Our Ethics and Compliance policy feeds into each of our core lines of business, so you
can rest assured that you are working with a responsible partner committed to corporate
social responsibility, wherever we operate across the globe.
Our goal: complete satisfaction
At GEODIS we have one ultimate goal: the complete satisfaction of every stakeholder at
every step of the supply chain while making sure that we – and our partners – respect our
strong ethical values as well as international laws and regulations.
Warehousing
 Inventory management
Calculating the right amount of inventory to stock is crucial: it prevents you from
dealing with unsold stock or out-of-stock situations that can impact your delivery
promise to final customers. GEODIS can provide control of your stock levels
according to market demands, and our advanced IT solutions ensure real-time
visibility on your inventory movements across all channels. As stock counting is a key
process for warehouses quality policy, GEODIS has codeveloped GEODIS Countbot,
a smart solution combining robotics and drone technology, to perform this fastidious
task easily and accurately.
 Bonded warehouses (customs brokerage)
GEODIS owns a number of strategically-located bonded warehousing facilities. They
will allow you to reduce your customs costs (the duty payment is postponed) and
improve delivery lead time. With GEODIS also providing freight forwarding
solutions, you will have one logistics partner to ensure every aspect of foreign trade:
transportation, customs brokerage, warehousing, and distribution.

 Campus-based warehousing
A campus is a network of multi-tenant, warehouse operations located within close
proximity of each other. Our campus-based warehousing model offers you increased
flexibility and cost savings by 'sharing' key resources across the campus. Our strategic
campus locations across the globe also provide the fulfillment capability to meet your
fulfillment demands and fast-shipping requirements.
 Pop-up warehousing for peak seasons
 Pop-up warehouses are temporary, strategically-placed facilities that provide extra
operational space to address volume surges, most often during peak seasons. You can
leverage a pop-up warehouse in a different region to reduce shipping charges and
speed up your final-mile transit time. The flexibility of our pop-up warehouses give
you the backbone for a growth-enabled supply chain, ready to meet the ever-changing
volume demands in your business.
 A dedicated operations team
Your operation will receive an on-site management team and workforce trained
specifically on your product and culture – we will become an extension of your brand.
As a third-party logistics provider, we are also committed to continuous improvement
projects and initiatives to identify additional cost savings and efficiencies in the
operation.
 Technology within our warehouses
We support our warehouses with a variety of technology systems, including our
warehouse management system (WMS). Our IT tools eliminate the need to invest in
redundant, inadequate, or antiquated IT resources, providing you with the benefits of
our continuous investments in improving and adding features to our technology.

LOGISTICS
Logistics is paramount for any company’s competitiveness. GEODIS is a worldwide
transport and logistics leader that supports clients in their daily work by helping them
overcome their logistical constraints. We're recognized for our expertise and mastery
of all aspects of the supply chain, as we serve as a real growth partner for our clients.
With our five lines of business (Supply Chain Optimization, Freight Forwarding,
Contract Logistics, Distribution & Express and Road Transport), we are a regional
organization that spans all continents, with a direct presence in +60 countries and a
global network covering 168 countries. GEODIS is ranked seventh in the world and in
Europe in our field. We are also the distribution and express leader in France.
A full range of expert services across the supply chain
Thanks to these five complementary lines of business, we offer clients a unique skill
set at each step of the supply chain. Of course, as a worldwide logistics company, we
also provide customized end-to-end solutions that meet the needs of each market or
geographical area. At GEODIS, we are driven by passionate people, who guarantee
 full and relentless commitment in the field for our customers. Our infrastructures,
processes and information systems ensure operational excellence and the best possible
service quality.

Freight Forwarding
Through our Freight Forwarding line of business, we offer multi-modal transport
solutions (Sea, Air, Road and Rail) combined with high value-added services and
unique expertise in customs operations. In this way, we provide clients with the
optimal delivery of their goods – in terms of delivery time, cost and environmental
impact – regardless of the point of departure or the point of delivery.Our Industrial
Projects activities also develop specific, tailor-made services, particularly for large-
scale projects in the Oil & Gas, Mining, Petrochemical, Rail and Energy sectors.

346,667 tons of Air Freight in 2021

900,866 TUEs [twenty-foot equivalent units] Ocean Freight in 2021

Contract Logistics
GEODIS is one of the key players in the Contract Logistics market worldwide. From
Warehousing and Distribution Center Management to deliveries for industrial production
lines, we offer a wide range of services enhanced with innovative solutions. Our goal is to
manage flows in a profitable way, while reducing inventory costs, increasing stock rotations,
and improving overall supply chain efficiency.

303 logistics platforms worldwide in 2021 78,6 million square feet of warehousing space in
2021 (7,3 million square metres)
Distribution & Express
With a presence throughout Europe, GEODIS is the number four Distribution & Express
solutions operator, and is number one in France for 24 to 48-hour deliveries across the
continent. We specialize in last mile delivery, as we provide clients with solutions tailored to
their shipments as well as to their own clients, the final consignees. As we do this, we offer
key advantages such as transport organization optimization, a broad spectrum of product
handling services, recognized service quality, close proximity to Customer Relationship
services and completely mastered last-mile delivery.

110 sites in 2021,100 million parcels each year (2021)

6,000 rounds daily in 2021,35 European countries served in 2021

Road Transport
Road Transport is amongst the leaders in Europe when it comes to full and partial truckloads.
In this sector, we offer a comprehensive range of specialized solutions for Chemical,
Industrial, and Automotive products, as well as for mass distribution.

3,960 trunks in 2021, 112 sites in Europe, including 62 cross-docking platforms in 2021
Supply Chain Optimization
As a worldwide logistics company, GEODIS brings clients an effective skill set to design and
operate a variety of logistics chain management models. We provide consulting services,
such as logistics chain diagnostics and network design, supply management through
managing the bidding process, and flow management.
 Regional Organization
Alongside our Group’s lines of business,we have established regions under one leadership
responsible for the full GEODIS service offer. These regions are Western Europe, Middle
East & Africa; North, East & Central Europe; Americas and Asia Pacific.
GEODIS by the Numbers
GEODIS has a large network across the world, and we continue to invest in countries where
our clients are growing and need our know-how. Our international reach is based on a direct
presence in +60 countries, with a network that connects more than 168 countries. Each day,
our 46,141 employees focus on the needs of our 165,000 clients, generating more than 10.9
billion Euros in revenue in 2021.
GEODIS’ DNA
GEODIS’ Mission, Vision and Values make up our DNA. They define how we partner with
our clients: manufacturers of all sizes in every sector, as well as mass distribution and e-
commerce stakeholders.
Mission
We help our clients succeed by securing their supply chains with end-to-end logistics
solutions throughout the world. Partnering with us allows them to minimize the
environmental impact of their logistics.
Vision
We are the growth partner for our clients while fully respecting the planet and people.
Values
We are committed to our clients - We continuously innovate - We are passionate - We
demonstrate solidarity - We build trust
CONCLUSION
GEODIS support their warehouses with a variety of technology systems, including
warehouse management system (WMS). Their IT tools eliminate the need to invest in
redundant, inadequate, or antiquated IT resources, providing with the benefits of continuous
investments in improving and adding features to technology. Your operation will receive an
on-site management team and workforce trained specifically on your product and culture –
they will become an extension of your brand. As a third-party logistics provider, they are also
committed to continuous improvement projects and initiatives to identify additional cost
savings and efficiencies in the operation. As stock counting is a key process for warehouses
quality policy, GEODIS has codeveloped GEODIS Countbot, a smart solution combining
robotics and drone technology, to perform this fastidious task easily and accurately.
 REFERENCE
 https://web.archive.org/web/20081026023240/http://en.transport-
expertise.org/index.php/2008/04/07/sncf-to-buy-the-last-57-of-geodis-it-does-not-
own-yet/
 http://www.roadtransport.com/Articles/2008/04/09/130298/sncf-makes-366m-bid-for-
geodis.html