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Robert Showghi
San Diego State University, San Diego, California, USA
This paper describes how warehouse and distribution operations of a small company in Southern
California were reorganized to enhance its opportunities for growth and expansion using
traditional operations management techniques. By focusing on a few key areas, such as layout and
workflow, quality assurance, and managing inventory levels, it was shown how this company can
effectively scale up and maintain profit margins and quality of service. By reorganizing the
physical space based on prioritized usage metrics (the so-called ABC analysis), and adoption of
additional tools and technology the overall productivity of the warehouse were shown to increase
by reduced cycle time for inbound products.
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Feraidoon Raafat, Robert Showghi
Warehouse and Distribution Operations Improvements: A Case Study
of 20% for the next few years. Being a Methods of counting items
smaller company, MST cannot rely on How items were packaged for shipping
price to compete with the larger Equipment used
competitors and depends on establishing Using this information, process
good customer relationships to expand its flow charts of warehouse operations and
business. Due to price pressure, MST schematic layouts of the warehouse spaces
continuously strives to reduce its cost were created, which included all shelving
structure to maintain its customer base in and office equipment. These layouts were
the industry. opportunities within its used to support time and distance
business. observations, warehouse layout
The project described in this paper improvements and examining how the
was undertaken for MST and focused on inventory flows were within the
improving warehouse and distribution warehouses.
operations by enlisting a team of SDSU For objective 1, regarding inventory
MBA students and faculty to develop management, sales order and inventory
feasible solutions for its current efforts data from MST’s ERP system were
(Consulting Report, 2019). extracted into reports which provided
information that included data on historical
II. PROJECT OBJECTIVES AND sales transactions, inventory levels over
METHODOLOGY time, average cost, average price, margin,
and order sizes. The data was cross-
MST’s overall objective was to use referenced with other data sources
process improvement along with capital including data at customer level,
equipment acquisition to update and transaction level, and SKU level. The
streamline its operations for scalability and SKUs were classified into three categories,
efficiency toward meeting its expected “Category A-most important”, “Category B:
growth projections. moderately important”, and “Category C-
Two objectives were identified for least important” using the ABC analysis
this project: based on the transaction frequency of
1. Investigate warehouse and distribution on-hand inventory. Data analysis was
operations and inventory management conducted using Microsoft Excel’s
practices. statistical functions for creating charts and
2. Conduct research on operational regression analysis.
improvements and benchmarking. For Objective 2, a combination of
For objective 1, regarding primary and secondary research were used
warehousing and distribution, we to gather industry benchmarking
employed work sampling on warehouse information, industry trends, and
personnel during visits to the company and information on warehouse equipment. The
shadowed them to capture and document team conducted in-depth interviews with
existing processes while also taking various key personnel to identify, concerns
measurements of the physical spaces. Our about inefficient processes, challenges and
team observed the warehouse staff as they process bottlenecks, and obtaining ideas for
fulfilled orders noting the following: developing opportunities for improvement.
Item locations Additionally, various academic and trade
How items were picked journals, industry association references
Journal of Supply Chain and Operations Management, Volume 18, Number 1, March 2020
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Feraidoon Raafat, Robert Showghi
Warehouse and Distribution Operations Improvements: A Case Study
such as articles from Georgia Tech’s warehouse 1 and warehouse 2 can be found
Logistics Institute, and a number of in Figures 6 and 7, Appendix A.
warehouse trade organizations were The main warehouse has nine pallet
accessed to identify industry benchmarking racks which are capable of each holding
data regarding warehouse management and eight pallets of parts. These pallet racks
lean supply chain operations. For currently house a combination of unopened
warehouse equipment recommendations, pallets, piece parts, scrapped parts and
industry organization websites, catalogs, empty pallets. Some parts are also stored
and companies specializing in warehouse above floor level requiring employees to
and inventory management were use a ladder to access these parts.
referenced. A local company that recently Accessing these parts in this manner is
had implemented warehouse inefficient and also represents a potential
improvements, with a similar size safety issue for employees. The pallet racks
operation as MST, was visited and its in warehouse 1 are 96 inches wide with four
warehouse operations was surveyed. That levels of storage that are each 61 inches
survey provided a blueprint and a roadmap high. The height of these racks did not
for the recommendation to MST’s appear to be “right sized” to the height of
warehouse operations. The inputs from this incoming pallets leading to unused storage
company’s employees provided valuable space. The pallet racks consist of movable
insight of their experiences during their shelves that can be adjusted to any height.
warehouse upgrade. See Figure 1 for pallet rack setup in
warehouse 1. The majority of the pallet
III. KEY FINDINGS racks were inaccessible by forklift due to
pallets being stored on the floors and in
Warehouse Space and Layout - clutters in adjacent spaces. Figure 2 shows
MST operates out of two warehouses. The an example of pallets being stored on the
main warehouse is connected to its office floors in front of pallet racks that are empty
space and storefront where approximately and inaccessible by forklift.
20 sales and marketing employees work. The main warehouse has 61-part
This warehouse is the larger of the two storage racks that house a variety of small
warehouses at approximately 6,000 square parts available for part picking. The part
feet and is the main area for order storage racks are approximately 7 feet tall,
fulfillment and shipping, though pallets of 36 inches deep and are either 36 or 48
parts are also stored there. Incoming pallets inches in width with 5-6 levels for storage.
and shipments are received in this Much of these part storage racks are
warehouse through a roll-up door that faces aligned in 3 aisles near the order fulfillment
an alleyway in the back of the business park. area on one side of the warehouse. Parts are
This roll-up door also acts as the main accessible from both sides of the storage
pathway for outgoing shipments and for racks allowing warehouse staff to stock
employees to access the second warehouse. more small parts per storage rack. Figure 3
The main warehouse is an “L shaped” shows an example of a part storage rack in
space with ceilings of approximately 30 Warehouse 1.
feet in height. The current layout of
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Feraidoon Raafat, Robert Showghi
Warehouse and Distribution Operations Improvements: A Case Study
FIGURE 1. WAREHOUSE 1 PALLET RACKS FIGURE 2. EXAMPLE OF
CLUTTER & WASTED RACK
SPACE
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Warehouse and Distribution Operations Improvements: A Case Study
Certain SKUs sell rapidly and are re- Order Fulfillment Process - As
ordered frequently, while others have had MST receives customer orders, a picking
zero sales over the past several years. The ticket is generated in the warehouse and left
team extracted and analyzed a wide range on the printer until an available staff
of data points, drawn from MST’s ERP collects the ticket to begin picking. After
system and identified a set of risks and gathering the ticket, staff walks to the area
issues that present significant opportunities where the part is located and generally
to improve MST’s operations. collect the entire bag of parts and return to
1. Risk of selling obsolete or the order fulfillment table where the correct
defective/damaged parts quantity of parts is counted. A scale was
2. Inefficient allocation of working capital used, about half the time, mainly for orders
3. Sub-optimal placement of frequently with a higher quantity of parts otherwise
ordered items they are hand counted. After parts were
During on-site visits, it was counted and packaged, the excess
apparent that many parts had been aging on inventory was taken back to the respective
the shelf with some boxes showing shelf location. Warehouse employees were
receiving dates more than 10 years old. observed to handle order picks one-part
These older parts are prone to quality issues, number at a time and did not identify any
both through sheer age and through the other items in the nearby vicinity that were
effects of sitting on a shelf in a warehouse on the same picking ticket and often
gathering dust, subject to temperature returned to the same area to collect another
fluctuations and other environmental part on the ticket. Once an order was
factors. Shipping defective or damaged completed, it underwent a final QA check,
products can impact the brand image of was placed in a shipping container and the
MST should customers receive bad quality inventory system was updated. During on-
products. Additionally, stale and excess site observations, product labeling was
inventory results in excessive holding costs found to be small, faded, or not present on
and over-allocation of capital to inventory. boxes to be shipped.
As MST seeks to launch a new product line, Parts picked from Warehouse 2
and grows its business, it will need occurred at a much higher rate than
additional cash to fund such growth. Every originally expected. During a two-hours
dollar of excess inventory on the shelf that observation of the picking process, 10
is not needed to support current or orders were completed, and 5 trips were
projected sales represents a dollar that MST made to Warehouse 2. Picking tickets
will need to find via other means. include parts from both warehouses and
Order Frequency is a critical metric were not organized for efficient routing or
for MST's warehouse operation. It purposeful trips to Warehouse 2.
measures how often particular SKUs are A sample of a documented Order
ordered by customers and how often each Fulfillment Process, observed during site
SKU is picked, packed, and shipped. These surveys, is depicted in Figure 4.
activities are the primary drivers of Benchmarking - Measuring
warehouse operational costs. Twelve Performance - Key Performance
months of sales records data was analyzed Indicators (KPIs) of Interest:
to determine the Order Frequency for After identification of the main
MST's catalog of products. process steps and sub activities of MST’s
warehouse and distribution operations
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(Figure 5), and in considerations of both the Customer - time-related activities that
financial and the process performance impact customer receipt
related to industry and the size, Key Outbound - Order fulfillment
Performance Indicators for MST were Inbound - Dock to stock
identified. Capacity/quality - inventory and order
Initially, the process steps followed accuracy
within the MST warehouse were mapped Employee - labor hours
out before considering any process metrics. Perfect Order - 100% complete and
We then considered 5 categories with 5 accurate scenarios
specific metrics within each category (see KPI Values - Referencing the
Table 1). KPI’s identified as being most important
g Taking these 5 categories into to MST, specific metrics were sought out
consideration in combination with our that could be used for both internal and
observations of MST activities, we external benchmarking. Based on our
determined that the most relevant KPIs research, it is recommended that MST
were productivity, quality and cycle time. start with a set of external benchmarking
Following selection of the KPI categories data. From there, internal benchmarking
of most interest, we then moved to can be set to drive continuous
determine specific measurable metrics that improvement. Table 3 contains external
would reflect performance within these benchmarking data, compiled by a product
categories. vendor. Metrics in Table 3 have
To determine these specific metrics, performance categories ranging from
we referenced industry warehouse companies that are best in class.
performance metrics which can be seen in In addition to the metrics outlined,
Table 2. It is important to note that these are our research indicated that a best-in-class
highly variable based on warehouse size, dock to stock time is less than 2 hours.
purpose, technology and number of Inventory days on hand should be based
locations. Referencing the research on both company’s need and order
outlined above and observations of the forecasting, with safety stock requirements
warehouse activities, the KPI categories and reorder points identified.
and measurables below were identified as
most relevant to MST:
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Adapted from “Warehouse and Distribution Centres: 2018 Best Practice by Campbell” (2018).
Journal of Supply Chain and Operations Management, Volume 18, Number 1, March 2020
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Adapted from “Warehouse and Distribution Centres: 2018 Best Practice by Campbell” (2018).
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4. When quantity on shelf low, parts pulled Option 2 utilizes pallet racks to
off pallet rack to staging area for maximize storage space with the
distribution to part storage racks recommendation that the floor level storage
5. Parts placed on part storage racks area of the pallet rack be set up to house
6. Parts picked from shelves and brought to individual items for picking, see Figure 12.
scale and bagged to fulfill order An example of how this would look when
7. Parts moved to shipping table- final implement is shown in Figure 13. Another
check and boxing of parts option would be to put the existing part
8. Boxed order moved to final shipping storage racks underneath the pallet racks.
area where it is picked up by shipping This layout becomes most beneficial when
company it is implemented with a pull system in
which pallets are stored above their picking
Warehouse 1 (Optimized Floor plan- location and pulled down to picking level
Option 2) when inventory gets low at the floor level
picking locations.
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FIGURE 13. LOWER LEVEL PALLET RACK SETUP FOR LAYOUT OPTION 2
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in the future and report on its evolution as Consulting Report. (2019). Unpublished
it ramps up for its growth. report, Fowler College of Business,
San Diego State University.
V. ACKNOWLEDGMENT Forklifts. (n.d.). Retrieved from
https://www.crown.com/en-
We would like to recognize the us/forklifts.html
dedicated work Jeff Lyman, Allen Meserve, Heizer, J., Render, B., & Munson, C.
Kevin Moore, Thomas Raskopf, Wei-Chen (2017). Operations management:
Wu, who participated in the data gathering, Sustainability and supply chain
analysis and earlier drafts of this study Management. Boston: Pearson.
under the supervision of the authors Honeywell Scanning Solutions. (n.d.).
(Consulting Report, 2019). Retrieved from
https://www.honeywell.com/productivi
ty/scanning
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Figures 6 and 7 depict current layouts of the two MST warehouses created using
Microsoft Visio.
Item process flows in relation with warehouse space were also documented to identify
opportunities in MST’s operation. See Figure 8 for documented current state process flow within
MST’s warehouse 1. Individual process steps corresponding to each process number are
documented below the layout.
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Process Steps:
1. Parts dropped off by shipping company on pallets
2. Parts on pallets moved to staging area for receiving
3. Once parts checked in, parts on pallets moved to pallet rack (or floor) for storage
4. When quantity on shelf low, parts pulled off pallet rack to staging area for distribution
to part storage racks
5. Parts placed on part storage racks
6. Parts picked from shelves and brought to scale to measure quantity
7. Parts bagged at fulfillment table
8. Parts moved to shipping table- final check and boxing of parts
9. Boxed order moved to final shipping area
10. Parts picked up by shipping company
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During on-site visits the following data were gathered by shadowing warehouse
employees during the order fulfillment process. We observed 10 orders being fulfilled during a
3-hours of observations. Table 4 provides the summary of those observations which includes the
total distance travelled and time to complete each activity.
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