STR 1000 WORKSHOP 2

STARTER PERSONAL BRANDING

WORKSHOPS How the World Knows You
& CLINICS WORKBOOK

The 3 elements of your Personal Brand are

1.

2.

3.

Discover Who You Are:

• Think of two people you admire – one you know personally, the other can be a
distant role-model. What do you admire about them?
• If you could have any superpower you want, what would you do to make the
world a better place?
• Look through your lists and pick out 3 words that are the most meaningful to you
– the values that feel you stand for.
1.

2.

3.

BRING YOUR WORKBOOK TO EVERY SESSION

Create Your Externals:

• What kinds of posts do you regularly like or share on Facebook / Instagram /

Twitter? What can someone reading your newsfeed say about you?
• Think of a personal challenge that you have been through. Even if you have not
overcome the challenge, how did you behave?
• In identifying your 3 most meaningful words – what do you do in your daily life
that demonstrates these words?
School

Family

Friends

Work

Monster The Quest Rags to Rebirth

Slaying Story of a Riches Story about a
journey, often
Against all the Story about complete
working with
odds, you dug growth and transformation
others to
into all your success when and turnaround
achieve a major
inner resources you began at from a
goal while
and achieved the bottom, with challenging
overcoming a
great things nothing or very situation to one
series of
despite the little that is
challenges
obstacles revitalized and
along the way
renewed

BRING YOUR WORKBOOK TO EVERY SESSION

The
Hero’s
Journey

My name is
and I strongly believe in

Call to Adventure
When I was
I was in a situation where

Assistance
I was helped by

Departure
I decided what I had to do was

Trials
It was not easy at the start because

Crisis
I even had to

Treasure
Eventually, I

Return
I learnt that I

BRING YOUR WORKBOOK TO EVERY SESSION

Feedback given to me about my Social Media Presence
What is good

What is surprising

What can be improved

Steps to curating my online presence

1.

2.

3.

4.

5.

HOW TO NURTURE YOUR

VALUE-ADD ASSOCIATE REINVENT
BRAND
WHAT
Share Yourself Build your own website
Make new valuable
Tell your story Strengthen Identify a new
and strategic
Make connections connections interest group
connections
Create publicity Prepare more stories
Build your network
HOW
Create Your Externals Pick up a new
Read more Learn the positive
Your behavior & habits skill/hobby
Deepen interests mores and habits
Your words & thoughts Get a makeover
Invest in personal of other groups
Your interests & likes Learn a new
grooming and individuals
Your demeanor & presence language

WHY
Question your
Discover Who You Are Collaborate with
Develop emotionally assumptions
Your strengths & potential others on a
and spiritually Discard
Your values & beliefs meaningful
Sharpen your goals unhelpful ideas
Your hopes & desires community project
and practices
Your passion & purpose

BRING YOUR WORKBOOK TO EVERY SESSION

Do you have these Strengths? Where do you demonstrate these Strengths?
Personal

 Focus & precision

 Motivation & drive
 Resilience & perseverance
 Diligence & efficiency - work ethic
 Initiative & resourcefulness
 Integrity & trustworthiness
 Insight & vision
 Self-awareness & management

Interpersonal

 Communication (written & verbal)

 Collaboration & negotiation
 Leadership & fellowship
 Global & diversity mindset

Cognitive

 Awareness & observation

 Critical & analytical thinking
 Sense making and meta-cognition
 Creative and divergent thinking
 Design and process thinking
 Technical & discipline-based skills

Is there a match
between your Values
and Competencies?

BRING YOUR WORKBOOK TO EVERY SESSION

If you were a Consumer Goods Brand…
What would your Brand Values be?

What would you produce and sell? Home appliances? Shampoo? Hiking
equipment? Fancy cars? Craftsmen stationery?

What sort of materials would your product be made of? Strong? Reliable?
Biodegradable?

What price points would you sell at? Affordable for the masses? Mid-range? Super
expensive?

What would your marketing tagline be?

How would you advertise your product?

Why would your product make life better for the consumer?

What would your product look like?

BRING YOUR WORKBOOK TO EVERY SESSION

 CAREER
CREATION VALUES AND BELIEFS
Abundance Care Delight Family
Acceptance Carefulness Democracy Fascination
Accessibility Celebrity Dependability Fashion
Accomplishment Certainty Depth Fearlessness
Accountability Challenge Determination Ferocity
Accuracy Change Devotion Fidelity
Achievement Charity Devoutness Fierceness
Acknowledgement Charm Dexterity Firmness
Activeness Cheerfulness Dignity Fitness
Adaptability Citizenship Diligence Flexibility
Adoration Clarity Direction Flow
Adroitness Cleanliness Directness Fluency
Advancement Clear-mindedness Discipline Focus
Adventure Cleverness Discovery Fortitude
Affection Closeness Discretion Frankness
Affluence Comfort Diversity Freedom
Aggressiveness Commitment Dominance Friendliness
Agility Community Drive Friendship
Alertness Compassion Duty Frugality
Altruism Competence Dynamism Fun
Amazement Competition Eagerness Gallantry
Ambition Completion Ease Generosity
Amusement Composure Economy Gentility
Anticipation Concentration Education Giving
Appreciation Confidence Effectiveness Goodness
Approachability Conformity Efficiency Grace
Approval Congruency Elegance Gratitude
Articulateness Connection Empathy Gregariousness
Artistry Consciousness Empathy Growth
Assertiveness Conservation Encouragement Guidance
Assurance Consistency Endurance Happiness
Attentiveness Contentment Energy Hard Work
Attractiveness Continuity Enjoyment Harmony
Audacity Continuous Entertainment Health
Authenticity Contribution Enthusiasm Heart
Authority Control Environmentalism Helpfulness
Autonomy Conviction Equality Heroism
Availability Conviviality Ethics Holiness
Awareness Coolness Euphoria Honesty
Awe Cooperation Excellence Honor
Balance Cordiality Excitement Hopefulness
Beauty Correctness Exhilaration Hospitality
Being the best Country Expectancy Humility
Belonging Courage Expediency Humor
Benevolence Courtesy Experience Hygiene
Bliss Craftiness Expertise Imagination
Boldness Creativity Exploration Impact
Bravery Credibility Expressiveness Impartiality
Brilliance Cunning Extravagance Improvement
Buoyancy Curiosity Extroversion Independence
Calmness Daring Exuberance Individuality
Camaraderie Decisiveness Fairness Industry
Candor Decorum Faith Influence
Capability Deference Fame Ingenuity
 CAREER
CREATION VALUES AND BELIEFS
Inner Harmony Open-mindedness Relief Strength
Inquisitiveness Openness Religion Structure
Insightfulness Optimism Religiousness Success
Inspiration Order Reputation Support
Integrity Organization Resilience Supremacy
Intellect Originality Resolution Surprise
Intellectualism Outdoors Resolve Sympathy
Intelligence Outlandishness Resourcefulness Synergy
Intensity Outrageousness Respect Teaching
Intimacy Partnership Responsibility Teamwork
Intrepidness Passion Rest Temperance
Introspection Patience Restraint Thankfulness
Introversion Patriotism Results Thoroughness
Intuition Peace Reverence Thoughtfulness
Inventiveness Perceptiveness Richness Thrift
Investing Perfection Rigor Tidiness
Involvement Perseverance Sacredness Timeliness
Joy Persistence Sacrifice Tolerance
Judiciousness Persuasiveness Sagacity Traditionalism
Justice Philanthropy Saintliness Tranquility
Keenness Piety Sanguinity Transcendence
Kindness Playfulness Satisfaction Trust
Knowledge Pleasantness Science Truth
Leadership Pleasure Security Truth-seeking
Learning Poise Self-actualization Understanding
Legacy Polish Self-control Unflappability
Liberation Popularity Selflessness Uniqueness
Liberty Positivity Self-reliance Unity
Lightness Potency Self-respect Usefulness
Liveliness Power Sensuality Utility
Logic Practicality Serenity Valor
Longevity Pragmatism Service Variety
Love Precision Sharing Victory
Loyalty Preparedness Shrewdness Vigor
Majesty Presence Significance Virtue
Making a difference Pride Silence Vision
Marriage Privacy Silliness Vitality
Mastery Proactivity Simplicity Vivacity
Maturity Professionalism Sincerity Volunteering
Meaning Prosperity Skillfulness Warm-heartedness
Meaningful Work Prudence Solidarity Warmth
Meekness Punctuality Solitude Watchfulness
Mellowness Purity Sophistication Wealth
Merit Quality Soundness Willfulness
Meticulousness Rationality Speed Willingness
Mindfulness Realism Spirit Winning
Modesty Reason Spirituality Wisdom
Motivation Reasonableness Spontaneity Wittiness
Mysteriousness Recognition Spunk Wonder
Nature Recreation Stability Worthiness
Neatness Refinement Status Youthfulness
Nerve Reflection Stealth Zeal
Nonconformity Relaxation Stillness
Obedience Reliability Strategic