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BSBA MM 2-2
QUIZ #4
Better pricing - is the act of determining the value of a product or service. Pricing determines
the cost paid by a customer, but it may or may not be tied to the cost paid by the business to
produce the product or service. For example, Low prices aren’t always the most attractive offer.
When your target audience seeks quality over a good deal, you need to demonstrate the
advantages that your brand can provide.
Special deals and opportunities – is the great marketing needs compelling, irresistible offers
that we use for the costumers. Talking about the most important special deals is “Buy One Get
One Free” We all use these offers, mostly used for low cost products rather than services often
by large companies such as ASDA and Morrison’s which sell high volume at low cost. It has been
shown that the offer works far better than ‘50% off they use for a marketing strategies.