Brainstorming Tool: Sunshine Radiator

“We design with people and let the

appropriate design solutions emerge from
within.”

Emily Pilloton,
Project H Design Founder &
Author of Design Revolution
 Brainstorming helps us:

1. Probe deeply into

customer and business
problems.
 Brainstorming helps us:

2. Re-frame the questions we

are asking ourselves
 Brainstorming helps us:

3. Unleash our creativity to

come up with new product
ideas, unconstrained by
process, governance and
budgets.
 Brainstorming, is
useful throughout
the Product Delivery
Cycle, in particular
at Ideation Stage
when Product
Managers articulate
the customer or
business problem.
So How Do We
Brainstorm?
Step 1

Articulate the customer or

business problem.

Summarise the problem at the heart of the ‘sun’. Problem

Step 1: Example
Step 1 Problem

Attribute

List or draw as many attributes

associated with the problem.

Attributes may be associated objects, thoughts, emotions,

sensations, sounds, tastes, and smells…anything that comes to
mind.
Step 2
Attribute Attribute

Attribute Attribute

Problem

Attribute Attribute

Attribute Attribute
Step 2: Example
Step 3

For each of the attributes, that

radiate around the problem,
dissect each attribute further
with more keywords and
graphical symbols.
Step 3
Step 4

Randomly pick any 2

attributes.
Attribute Attribute
Step 4: Example
Step 5 Attribute Attribute

Ask how you could morph,

combine, and/or substitute aspects
of any of the attributes generated
with something else, including
other attributes to create a solution
to the original problem.
 Attribute
Step 5 Combine Substitute Combine

Substitute Attribute Attribute

Attribute Attribute

Attribute Attribute

Morph Morph

Attribute Attribute

Substitute Combine

Attribute Attribute
 Substitute

Step 5: Example
Combine

Substitute Morph

Combine
Step 6

Keep iterating with random

combinations of attributes,
dissecting and clustering until
you come up the best solutions
that create maximum value for
your target market.
Step 6 Solution

Solution

Attribute Attribute

Solution

Solution
Step 6: Example
 Go on… radiate a ray of sunshine
Photo by Dawn Ellner
into your idea!
 Connect with Brainmates

Brainmates Group Facebook.com/Brainmates @Brainmates

#prodmgmt

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