Portfolio - Octavianus Bima Archa Wibowo

Digital Marketing, Work Portfolio
Octavianus Bima Archa Wibowo
OCTAVIANUS
BIMA ARCHA
WIBOWO
2022
DIGITAL
WORK
PORTFOLIO
MARKETING
HELLO! I'M A
I graduated from Universitas
Padjadjaran. I have experience in
DATA DRIVEN digital marketing for 1.5+ years,

along with the proof of success. I
DIGITAL MARKETING have worked in several positions:

content researcher, content
QUICK LEARNER writer, and social media specialist.

These experiences bring me to be
IN FAST PACED ERA more passionate in social media

and digital ads.
MY EDUCATION CERTIFICATION
AND
Education Certification
Narabahasa
Kelas Daring Narabahasa Keterampilan
Bahasa untuk Jurnalis
Universitas RevoU
Issued: May '20
Padjadjaran Full Stack Digital
Marketing Program Google Skillshop
Bachelor’s Degree
in Communication Aug '22—Jan '23 Google Analytics Individual Qualification
Sciences Issued: Sep '22
Aug '18—Feb '22 Google Ads Search Certification

Issued: Nov '22
MY WORK
EXPERIENCE
Product News and Social Media
Researcher Content Writer Specialist
Narabahasa Media Akutahu Indocyber Global Teknologi
Internship Internship Full Time
Jan '21—Mar '21 Sep '21—Oct '21 Oct '21—present
SKILLS TOOLS
AND
Tracking, Analytics, SEO Graphic Design &
& Reporting Video Editing
Paid Ads Social Media Management

NOTABLE 1 SOCIAL MEDIA ORGANIC

2
3
FACEBOOK AND INSTAGRAM ADS
PROJECT
GOOGLE ANALYTICS AND DATA STUDIO
4 GOOGLE ADS
FROM ALL OF MY 5 SEARCH ENGINE OPTIMIZATION

EXPERIENCES 6 CREATIVE WRITING
ORGANIC
CHANNEL
1 SOCIAL
MEDIA
ORGANIC
ORGANIC
CHANNEL Objectives Result
SOCIAL Grow engagement with organic

content
Business achieved 25,000+
reaches, 1,000+ engagements.
MEDIA Grow brand awareness with

creative design and copy
Instagram followers increased
by 500+ accounts.
ORGANIC Action
As a social media Content research

specialist at Indocyber Content plan and brief Tools
Global Teknologi, I was Content creation: designing,
assigned to develop a copywriting
content strategy for Upload content to Instagram
Instagram account. Analyze content insight
Content evaluation
ORGANIC
CHANNEL
SOCIAL
MEDIA
ORGANIC
Overview insight for Sep '22
—Oct '22
As a social media
specialist at Indocyber
Global Teknologi, I was
assigned to develop a
content strategy for
Instagram account.
2
PAID CHANNEL
FACEBOOK INSTAGRAM ADS

AND
PAID CHANNEL
FACEBOOK INSTAGRAM ADS AND
I was assigned to develop a paid social media campaign

for Cleansee Indonesia, our dummy business.
Objectives Action Result
Execute campaign ads to Develop campaign structure for Business achieved CTR 1.32%,
generate leads within 5 days. each marketing funnel 70,000+ impressions, and 9 quality
Optimize campaign ads based on (prospecting, reengagement, leads with limited budget.
daily performance. and remarketing)
Create media plan and Full Report
Tools
campaign visual design Click here.
Perform daily optimization
based on the day-to-day insight.
PAID CHANNEL
FACEBOOK INSTAGRAM ADS

AND
I was assigned to develop a paid social media campaign

for Cleansee Indonesia, our dummy business.
3
PAID CHANNEL
GOOGLE ANALYTICS DATA STUDIO AND

PAID CHANNEL
Our group was assigned to analyze data from Google Merchandise Store from Google Analytics 4.
Conduct business analysis based Key important metrics We succeed to deliver insight and
on key important metrics. Data visualization recommendation for business
Develop marketing ideas for Data analysis improvement with the marketing
business improvement. Insights and recommendations ideas. As a result, our group was
Marketing ideas based on data chosen as the 3 best performing
Tools
groups that got a chance to pitch.
Full Report
Click here.
PAID CHANNEL
Our group was assigned to analyze data from Google Merchandise Store from Google Analytics 4.
PAID
CHANNEL
4 GOOGLE
ADS
PAID Objectives Result

CHANNEL
GOOGLE Execute Google Ads campaign

ads to generate leads within 5
days.
Business achieved CTR 13,97%,
100+ impression, and 1 quality
leads with limited budget.
ADS Optimize campaign ads based on

daily performance.
Key Learning
I was assigned to
Make sure the business doesn't
develop a paid search Action violate the Google Ads policy.
Google Ads campaign
Develop campaign structure
for Cleansee Indonesia, Tools Full Report
Create creative ads copy
our dummy business.
Perform daily optimization based Click here.
on the day-to-day insight
PAID
CHANNEL
GOOGLE
ADS
I was assigned to
develop a paid search
Google Ads campaign
for Cleansee Indonesia,
our dummy business.
5
ORGANIC CHANNEL
SEARCH ENGINE OPTIMIZATION

ORGANIC CHANNEL

Our group was assigned to SEO audit website.
Conduct SEO audit from key Keyword research We succeed to deliver 3 most
important metrics Competitor research important technical issues that
Develop link building strategy for On-page content analysis need urgently improvement. We
the business On-page technical analysis also gave 3 link building strategy.
Link building strategy
Tools Full Report
Click here.
ORGANIC CHANNEL

Our group was assigned to SEO audit website.
OTHER
6 CREATIVE
WRITING
Features
Opinion
OTHER
CREATIVE
WRITING Pembatasan Fisik dan Perayaan
Paskah Dari Tapal Batas | Link
These articles was

Lelaki Dilarang Pakai Skin Care,
published in Kompas
Kata Siapa? | Link
Muda and Kumparan.
Beda Ramadan, Berbeda Rasa |

Link
GET IN TOUCH
@octavianusbimow | Link
Octavianus Bima Archa Wibowo | Link
octavianusbima27@gmail.com
WITH ME +62 851 5547 1213
Feel free to collaborate with me to

make a digital marketing strategy.

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Digital Marketing, Work Portfolio

Octavianus Bima Archa Wibowo

DATA DRIVEN digital marketing for 1.5+ years,

DIGITAL MARKETING have worked in several positions:

QUICK LEARNER writer, and social media specialist.

IN FAST PACED ERA more passionate in social media

Sciences Issued: Sep '22

Aug '18—Feb '22 Google Ads Search Certification

Tracking, Analytics, SEO Graphic Design &

& Reporting Video Editing

Paid Ads Social Media Management

NOTABLE 1 SOCIAL MEDIA ORGANIC

FROM ALL OF MY 5 SEARCH ENGINE OPTIMIZATION

SOCIAL Grow engagement with organic

MEDIA Grow brand awareness with

As a social media Content research

FACEBOOK INSTAGRAM ADS

FACEBOOK INSTAGRAM ADS AND

I was assigned to develop a paid social media campaign

Objectives Action Result

FACEBOOK INSTAGRAM ADS

I was assigned to develop a paid social media campaign

GOOGLE ANALYTICS DATA STUDIO AND

GOOGLE ANALYTICS DATA STUDIO AND

Objectives Action Result

GOOGLE ANALYTICS DATA STUDIO AND

PAID Objectives Result

GOOGLE Execute Google Ads campaign

ADS Optimize campaign ads based on

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE OPTIMIZATION

Objectives Action Result

SEARCH ENGINE OPTIMIZATION

These articles was

Beda Ramadan, Berbeda Rasa |

Feel free to collaborate with me to

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