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3 Look at the word in italics below. How m an y word s can you take in at the sa me time
on either side of th e word?
Yo u ca n increase you r rea ding speed sign ificantly without comprehension loss.
Reading 1 Look at these ph rases. Discuss your int erpret at ion of th eir meaning with another stude n t.
I inc omplete succ ess 3 genu ine imi tat ion leather
2 rea l counterfeit diamonds 4 econo mically non-affluent peop le
'\
How would you describ e th is type of lan gu age?
12 I UNIT 1 Reading
2 Read the article on ce, timing yourse lf as you read . Which people might use doublespeakl
The world of
DO lESPEAK
Far mers no longer have cows, pigs, chickens, or other
an imals on their forms : a cco rd ing to the U.S.
Department of Agricultu re, farmers have grain-consuming 35
example , "passed away" functions not just to protect
the feelings of a nother person but also to express our
co nce rn for an othe r's g rief. A euphemism used to
animalunits. Attentive observers of the English language mislea d or de ce ive , however, becomes doublespeak.
s also learned recently thai the multibillion dollar stock
Jargon , the specialized language of a trade or
market crash of 1987 w as simply a fourth quarter equity
profession,a llows colleagues to communicate with each
retreat, that airplanes don 't crash , they just have other clearly, efficiently, and quickly. Indeed, it is a
uncontrolled contact with theground; and thai President '0 mark of membership to be a ble to use and understand
Reagan wasn 't really unconscious while he underwent
the group's [crqon. But it can also be doublespeok -
10 minor surgery, he was just ina non-decision-moking fo rm .
pretentio us, ob scure , and esoteric terminology used to
In ather wards, doublespeak continues to spread as the
make the Simple a ppear co mple x, a nd not to express
official language of public communication.
but impress. Lavvyers a nd ta x a cco unta nts speak of an
Doubl espeok is a blanket term far langu age w hich 45 involuntary conversion of property wh en discussing
pre tends to co mmunica te but doesn't, la nguage wh ich the loss or destruction of properly throug h theh, acc ident,
ts makes the bad seem good , the neg o live a pp ear o r co nde mnation. So, if your house burns dow n, or
positive, the unpleasantattractive, or a t leosl lolerable. your car is stolen or destroyed in an accident, you
It is language which o vo id s, shifts, or denies have, in leg al jargon , suffered on involuntary
responsibility, language which is 01 variance with its 50 conversion of your property.
real meaning.
'Whe n a co mpa ny initiate s
20 We know tha t a too thbrush is still a toothbrush even if
the advertisements on television call it a home plaq ue a career alternative enhancement
re mova l instrume nt , and even tha i nut ritio nal program, it is really laying off
avoidance therapy mea ns a d iet. But who w ould g uess
tha t a volume-related production schedule adjustment 5000 workers'
25 means closing o n entire factor y in the do ublespeak of A final kind of doublespeak is Simply inflated language.
General Motors, or that energetic disa ssembly mea ns Car mecha nics may be called automotive internists,
an explosion in a nuclea r power p lant in the elevator operators members o f the vertical transporta-
doublespeak of the nuclear power industry ? tion corps ; grocery checkout clerks career associate
55 scanning professionals. When a company initiates a
career alternative enhancement program, it is really
layi ng o ff 500 0 wo rkers; a negative patient co re
outcome means that the pa tient d ied .
These lost e xampl es shou ld make it clear that
60 doublespeok is not the product of coreless lang uage
or sloppy think ing . Indeed , serio us double spe ok is
carefully desiq ned a nd constructed to appear to
communicate but in fact 10 mislead . Such language is
The euphemism , on inoffensive or positive word or highly strategic, and it breeds suspicio n, cynicism,
30 phrase desiqned to ovoid a harsh, unpleasa nt, or 65 d istrust an d, ultimately, hastilily. If we rea lly believe
distasteful realily, can 0 1times be doublespea k. But the tha t we understand doubl espeak and think that it
euphemism can a lso be a tccrlul word or phrase; for communicates, we are in deep trouble.
spot w he n o thers are being th rea ten ing or belittling,and tak e We all st art to edge a\vay sligh tly, or sit forward in o u r c ha ir,
counte r-meas ures . ' If yo u don 't feel good about yo urs elf, it 's w he n we 're to o polite to say 'I'd like to leave ', and most p eople
go ing to s how. You can o n ly fake it to an ex te nt ,' says will ta ke th e hint. Those w ho don 't are likel y to be lab ell ed
psych olog ist Dr David Lew is ,w ho teach es people h ow to use as monopolising bores.
30 bo dy lan gu age tactics to th in k th emselves into a more
confident manne r. • Lies and Body Language A w hole new world open s
up if yo u' re aware of co nt radictory signa ls. If a friend w ho
• Walk Tall Anyone w ho's ever se ems to be listening rapt ly is ta pp ing he r toes as well,cha nge
trie d to c h ange the way th e y the sub jec t - she's bored. No ma tt er h ow cha rm ing th e boss
mo ve , say fro m b eing roun d - is being , those aggressive littl e foo t kicks probab ly mean yo u 'll
35 sho uldered, kn o w s tha t it takes a 90 not be given a p ay rise . Afte r a lo vely even ing , th e man o f
grea t d eal of co nce ntration - for yo ur dreams says h e 'll call soo n , h ut he isn 't looking at you
a w hile . It ca n soon become as and hi s arms are folde d - don 't bother to wait by the phone .
mu ch of a h a b it as a s lo uc hed
post ure. And wa lk ing tall • Safe Space The w ay we do minate sp ace is an ex tens ion
40 increases and c re ates co n fidence. of body lan gu age . The mo re expansive we ar e , th e more
Anot her u se ful pl o y to b o o st 95 p ow erful , from the h ands-be h ind- he ad, feet-on-desk pose, to
co n fide nce b e fore a t ric ky th e p o siti oning o f towels on a be ach Of books o n a table.
encounter is to lo o k up at the sk y Furn itu re is o ften used to dom inate , like the co m mo n p loy of
or cei ling ( if yo u 're alone , stre tc h forcing a visitor into a lowl y p osition in the gu ise of h avin g
45 your arms up as well), the n put
th e most co mfo rt able, squ ishy armc ha ir.
your ch in h orizontal and .lowe r 100 Encroachments in to strangers' te rrito ry, like pl ac ing yo ur b ag
your gaz e , but keep yo u r eyes and firml y on th eir desk o r pu tti ng yo ur coffee c up d own near to
eye brows in th e same p osition. theirs , make th em n ervous and increase yo u r dominan ce in
Th is s im p le c ha n ge o f fac ia l an encou nter.
50 postu re can make yo u look, and
feel, man y tim es more con fident . '. Close Encounters Th e first four minu tes of an y encounter
105 are c ritical, Dr Lewis says. When tw o p eople meetin g ma ke
• 'Echoes' of Friendship Co ns ide r ho w yo u feel wi th e ye co ntac t , both raise and low er their eyebrows in ;:1 flash
true frie n ds .There is a sense of relaxation , of freedom from greeting , w h ich is kn own by ex p e rts as the 'eye b row flash '.
the tension, p ow er pl ays and uncertainty ex p erie nced during Thi s may signal 'h ell o ' , a query, ap p roval. thanks , ag reemen t,
55 encou nters w it h stra ngers. Th e key h ere is that yo u are of ffirt at io n , e m p h asis o r
equal status . Amo ng friends, th ere is a similarity o f posture 110 occas iona lly disapproval.
distu rbances, and many no rm al p eople have p oor postural Int ense stari ng occ urs at
ec h o. Perhaps becau se th e ir parents were undemonstrative t he h ei gh t s of bot h
o r unl o v in g , th e y seem n e ver t o ha ve abs orbed th e intimacy and aggr ession.
65 un conscious sign als of co-operative movement. As the echo O n the othe r h and , too
goes, so d oes th e sense of rap p o rt, and they th emselves may 120 s hort a gaze imp lies
find it difficult to make frie nds . di sinte rest .
&
I
650 words
2 Skim rea d the ar ticle and see if your predict ion was correct. Wha t view of the
travelling way of li fe is exp ressed? Do you agree with it ?
These children
are taught to
•
survive
The criticism generally levelled at "New Age travellers"
who do not send their children to school every day is
that somehow we are unfit to teach our own children .
That we are depriving them of a "prope r" education
5 and a "normal" life.
A
a i lTIa hurries along excitedly, a b us sto p. To be part of the b rave
~ 710 words
Reading UNIT 9 11 3