TUGAS ANALISIS STRUCTURAL EQUATION MODEL

(SEM)

Nama: Clarissa Yolandine

NIM: 00000034909
Kelas: B
MEASUREMENT MODEL
SYNTAX
OUTPUT DATA GOODNESS OF FIT (GOF)
Capture Goodness of Fit (Measurement Model).
UJI KECOC O KAN MODEL (GOODNESS OF FIT)- MEASUREMENT MODEL

Tabel 1.1 Hasil Uji Goodness of Fit _Measurement Model

Ukuran G O F Target Tingkat Kecocokan Hasil Estimasi Tingkat Kecocokan
Absolute fit Indice
RMSEA RMSEA < 0.08 0.049 Acceptable Fit
Incremental Fit Indice
CFI CFI ≥ 0.97 0.97 Acceptable Fit
Parsimony Fit Indice
PNFI 0 ≤ NFI ≤ 1 0.90 Acceptable Fit

Note :
Kerjakan untuk seluruh ukuran Goodness of Fit (GOF)
Jika semua memenuhi target tingkat kecocokan maka pada bagian kesimpulan dapat dituliskan dengan acceptable fit
Jika tidak memenuhi target tingkat kecocokan maka pada bagian kesimpulan dapat dituliskan dengan not acceptable fit
Gunakan dasar target tingkat kecocokan sesuai dengan tabel dibawah ini
 CUTOFFVALUES FORGOFINDICES
FITINDICES
N < 250 N ˃ 250
m≤12 12<m<30 M ≥ 30 m<12 12<m<30 M ≥ 30
Absolute Fit Indices
1 Chi-Square ( χ ² ) Insignificant Significant Significant Insignificant Significant Significant
p-values expected p-values even with p-values expected p-values even with p-values expected p-values expected
good fit good fit
2 GFI GFI ˃ 0.90
3 RMSEA RMSEA < 0.08 with RMSEA < 0.08 with RMSEA < 0.08 with RMSEA < 0.07 with RMSEA < 0.07 with RMSEA < 0.07 with
CFI ≥ 0.97 CFI ≥ 0.95 CFI ˃ 0.92 CFI ≥ 0.97 CFI ≥ 0.92 RMSEA ≥ 0.90
4 SRMR Biased upward, SRMR ≤ 0.08 SRMR < 0.09 Biased upward, SRMR ≤ 0.08 SRMR ≤ 0.08
use other indices (with CFI ≥ 0.95) (with CFI ˃ 0.92) use other indices (with CFI ˃ 0.92) (with CFI ˃ 0.92)
5 Normed Chi-Square (χ ²/DF) (χ ²/DF) < 3 is very good or 2 ≤ (χ ²/DF) ≤ 5 is acceptable
Incremental Fit Indices
1 NFI 0 ≤ NFI ≤ 1, model with perfect fit would produce an NFI of 1
2 TLI TLI ≥ 0.97 TLI ≥ 0.95 TLI ˃ 0.92 TLI ≥ 0.95 TLI ˃ 0.92 TLI ˃ 0.90
3 CFI CFI ≥ 0.97 CFI ≥ 0.95 CFI ˃ 0.92 CFI ≥ 0.95 CFI ˃ 0.92 CFI ˃ 0.90
4 RNI May not diagnose RNI ≥ 0.95 RNI ˃ 0.92 RNI ≥ 0.95, not used RNI ˃ 0.92, not used RNI ˃ 0.90, not used
misspecification well with N ˃ 1,000 with N ˃ 1,000 with N ˃ 1,000
Parsimony Fit Indices
1 AGFI No statistical test is associated with AGFI, only guidelines to fit
2 PNFI 0 ≤ NFI ≤ 1, relatively high valuesrepresent relatively better fit

Note: m=number of observed variables; N applies to number of observations per group

when applying CFA to multiple groups at the same time
Source: Hair,Black, Babin, and Anderson (2010)
PATH DIAGRAM T-VALUE
Capture Path DiagramT-value dari Measurement Model.
PATH DIAGRAM STANDARD SOLUTION
TABEL UJIVALIDITAS
Tabel 1.2 Hasil UjiValiditas (Measurement Model)
No Variabel Kode Standard T-Value Hasil Uji Validitas
Indikator Factor ≥ 1.96
Loading ≥ 0.5

1 Physical PA1 0.63 6.38 Valid

Attractiveness (PA) PA2 0.73 7.75 Valid
PA3 0.83 9.12 Valid
PA4 0.67 7.00 Valid
2 Attitude AH1 0.70 7.57 Valid
Homophily(AH) AH2 0.79 8.91 Valid
AH3 0.80 8.98 Valid
AH4 0.80 8.97 Valid
TABEL UJIVALIDITAS
Tabel 1.2 Hasil UjiValiditas (Measurement Model)
No Variabel Kode Standard T-Value Hasil Uji Validitas
Indikator Factor ≥ 1.96
Loading ≥ 0.5

3 Parasocial Interaction PSI1 0.78 8.75 Valid

(PSI) PSI2 0.74 8.24 Valid
PSI3 0.70 7.53 Valid
PSI4 0.67 7.15 Valid
PSI5 0.82 9.42
4 Purchase Intention PI1 0.80 9.11 Valid
(PI) PI2 0.77 8.50 Valid
PI3 0.80 9.12 Valid
PI4 0.72 7.88 Valid
PERHITUNGAN CR-VE (UJI RELIABILITAS)
Table perhitungan CR-VE
TABEL UJI RELIABILITAS
Tabel 1.3 Hasil Uji Reliabilitas (Measurement Model)

No Variabel CR ≥ 0.7 VE ≥ 0.5 Hasil Uji

Reliabilitas
1 Physical Attractiveness (PA) 0.807 0.515 Reliable
2 Attitude Homophily (AH) 0.855 0.596 Reliable
3 Parasocial Interaction (PSI) 0.860 0.553 Reliable
4 Purchase Intention (PI) 0.857 0.601 Reliable

Note :
Kerjakan untuk seluruh indicator pada setiap variabel
Jika standard CR dan VE memenuhi syarat maka pada bagian hasil uji reliabilitas dapat dituliskan dengan reliabel
Jika standard CR dan VE salah satu tidak memenuhi syarat maka pada bagian hasil uji reliabilitas dapat dituliskan
dengan tidak reliabel
STRUCTURAL MODEL
SYNTAX
OUTPUT DATA GOODNESS OF FIT (GOF)
Capture Goodness of Fit (Structural Model).
UJI KECOC O KAN MODEL (GOODNESS OF FIT)- STRUCTURAL MODEL

Tabel 1.4 Hasil Uji Goodness of Fit _Structural Model

Ukuran G O F Target Tingkat Kecocokan Hasil Estimasi Tingkat Kecocokan
Absolute fit Indice
RMSEA RMSEA < 0.08 0.056 Acceptable Fit
Incremental Fit Indice
CFI CFI ≥ 0.97 0.96 Not Acceptable Fit
Parsimony Fit Indice
PNFI 0 ≤ NFI ≤ 1 0.90 Acceptable Fit

Note :
Kerjakan untuk seluruh ukuran Goodness of Fit (GOF)
Jika semua memenuhi target tingkat kecocokan maka pada bagian kesimpulan dapat dituliskan dengan acceptable fit
Jika tidak memenuhi target tingkat kecocokan maka pada bagian kesimpulan dapat dituliskan dengan not acceptable fit
Gunakan dasar target tingkat kecocokan sesuai dengan tabel dibawah ini
 CUTOFFVALUES FORGOFINDICES
FITINDICES
N < 250 N ˃ 250
m≤12 12<m<30 M ≥ 30 m<12 12<m<30 M ≥ 30
Absolute Fit Indices
1 Chi-Square ( χ ² ) Insignificant Significant Significant Insignificant Significant Significant
p-values expected p-values even with p-values expected p-values even with p-values expected p-values expected
good fit good fit
2 GFI GFI ˃ 0.90
3 RMSEA RMSEA < 0.08 with RMSEA < 0.08 with RMSEA < 0.08 with RMSEA < 0.07 with RMSEA < 0.07 with RMSEA < 0.07 with
CFI ≥ 0.97 CFI ≥ 0.95 CFI ˃ 0.92 CFI ≥ 0.97 CFI ≥ 0.92 RMSEA ≥ 0.90
4 SRMR Biased upward, SRMR ≤ 0.08 SRMR < 0.09 Biased upward, SRMR ≤ 0.08 SRMR ≤ 0.08
use other indices (with CFI ≥ 0.95) (with CFI ˃ 0.92) use other indices (with CFI ˃ 0.92) (with CFI ˃ 0.92)
5 Normed Chi-Square (χ ²/DF) (χ ²/DF) < 3 is very good or 2 ≤ (χ ²/DF) ≤ 5 is acceptable
Incremental Fit Indices
1 NFI 0 ≤ NFI ≤ 1, model with perfect fit would produce an NFI of 1
2 TLI TLI ≥ 0.97 TLI ≥ 0.95 TLI ˃ 0.92 TLI ≥ 0.95 TLI ˃ 0.92 TLI ˃ 0.90
3 CFI CFI ≥ 0.97 CFI ≥ 0.95 CFI ˃ 0.92 CFI ≥ 0.95 CFI ˃ 0.92 CFI ˃ 0.90
4 RNI May not diagnose RNI ≥ 0.95 RNI ˃ 0.92 RNI ≥ 0.95, not used RNI ˃ 0.92, not used RNI ˃ 0.90, not used
misspecification well with N ˃ 1,000 with N ˃ 1,000 with N ˃ 1,000
Parsimony Fit Indices
1 AGFI No statistical test is associated with AGFI, only guidelines to fit
2 PNFI 0 ≤ NFI ≤ 1, relatively high valuesrepresent relatively better fit

Note: m=number of observed variables; N applies to number of observations per group

when applying CFA to multiple groups at the same time
Source: Hair,Black, Babin, and Anderson (2010)
PATH DIAGRAM ESTIMATE
PATH DIAGRAM T-VALUE
 TABEL UJI HIPOTESIS
Tabel 1.5 Hasil Uji Hipotesis _Structural Model
Hipotesis Path Estimate T-value T-table Kesimpulan
(one tail)
Variabel Physical Atrractiveness Data mendukung
H1 memiliki pengaruh positif 0.42 3.59 1.65 hipotesis
terhadap variabel
Parasocial Interaction
Variabel Attitude Homophily Data mendukung
H2 memiliki pengaruh positif 0.35 3.07 1.65 hipotesis
terhadap variabel
Parasocial Interaction
Variabel Parasocial Interaction Data mendukung
H3 memiliki pengaruh positif 0.43 3.61 1.65 hipotesis
terhadap variabel
Purchase Intention