1.

How can a company like Tim Hortons maintain its quality when it is operating in different markets
around the globe?

The company like Tim Hortons maintain the quality of their service by using same ingredients, similar
method of cooking and maintaining same temperature and atmosphere of kitchen. However, the quality
of Tim Horton’s’ products are highly driven by the environment and culture of people around the world.
For example, each countries have different style of cuisines.

2.Is there anything wrong with the company like Tim Horton’s sticking to a marketplace that it knows
well?

In any business, there is no such thing as saturation. If a business doesn't branch out into other nations,
its rivals will take advantage of the situation and do the same. As a result, the competition will increase,
and the company's existing market share would eventually decline.

3.Can a company grow too quickly? What are the problems associated with fast growth?

A steady approach should be adopted in the company's advancement. Fast growth increases debt since
running a firm cost more money. The business eventually experiences unsustainable expansion and
accumulates significant debt.

4.What markets do you see as a good fit for Tim Horton’s future expansion? Explain your choice?

I think Tim Hortons could open the supermarket or convenience store. They may incorporate their
current cafe into the grocery store and increase the revenue under one roof.