BUYER PERSONA QUESTIONS

For Internal Stakeholders

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COMPANY FOCUSED QUESTIONS

 Provide a little history on the company.

 What are your past and future growth plans?

 Overview of main and service product offerings.

 What is the mission or main goal of your brand?

 Who is your biggest competitor?

 What are the differentiating factors of your services?

 What messages are you anxious to deliver about

your services?

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INBOUND MARKETING & LEAD
GENERATION QUESTIONS

 What are your content goals? Any current content offers? Case
Studies? Etc?

 What about social media? What channels? Posting frequency?

 How are you generating leads? What’s successful for you? How
do you get your best leads?

 Do you have an e-mail marketing strategy?

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QUESTIONS ABOUT VOLUNTEERS

 How do people typically hear about volunteer opportunities?

 What is the ideal volunteer like?

 What typically inspires someone to volunteer?

 What opportunities does a volunteer have?

 How do you communicate with current, past and future

volunteers?

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QUESTIONS ABOUT DONORS

 What would make someone want to donate?

 What is the ideal donor to you?

 What inspires them to give?

 What are ways they can give?

 What might their concerns be about donating?

 How do you communicate with current, past and

future donors?

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 QUESTIONS ABOUT RECIPIENTS

 How do qualifying recipients typically hear about you?

 What are the demographics of qualifying recipients?

 What keeps a recipient up at night?

 What is the process like to use your services?

 Do they ever voice concerns after they use your services?

 How do you communicate with current, past and future

recipients?

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PG 12