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Website creation

Brainstorm a domain name Page 8

Choose high quality & fast hosting Page 10
Choose a Content Management System
Page 11
(CMS)
Install an SEO plugin for your website Page 11
Plan your website architecture Page 13
Make your URLs user friendly Page 14
Use HTTPS Page 16
Configure a backup solution Page 18
Setup website
monitoring
Set up Google Search Console Page 20
Set up Bing Webmaster Tools Page 21
Set up Google Analytics Page 21
Add your website to Ahrefs Webmaster
Page 22
Tools
Activate an uptime monitoring tool Page 22
Get the basic Monitor your keyword rankings Page 23
information about Get more information about the project
your website (have a conversation with developers / other Page 25
Check which SEOs
technologies
involved)are used by a Page 26
website
Basic SEO Review
Check if you're under Mobile-first indexing
Page 28
or Desktop-first indexing
Get a birds-eye view of the website Page 29
Review ranking changes of your website Page 32
Check for Manual actions in Google Search
Page 34
Console
Run a full website crawl Page 35
Review SEO crawl reports Page 41
OnPage SEO
Use unique and descriptive title tags Page 42
Use keywords in headers, and main content Page 43
Use HTML headings properly Page 44
[Optional]: Use templates for the title tags to
Page 46
automate the optimization process
Structured data
Implement Schema.org on your website Page 48
Verify structured data using Google Rich
Page 50
Result Test
Optimize your content for featured snippets Page 52
Image SEO
Use "alt" text for images Page 54
Use descriptive names for your images Page 54
 Ensure important images are placed in a
Page 55
Mobile-first prominent location
indexing Ensure your website is mobile friendly
Page 56
Identify(check
which all the page
elements templates)
aren't available on
Page 59
mobile
Avoid using interstitials Page 59
Internal linking
Link to new pages right after you publish
Page 62
them
Find internal linking opportunities for your
Page 63
existing
Use user-friendly, pages
search-optimized anchor
Page 66
text
Identify orphan pages (URLs with no links
Page 67
pointing
Link informational to them)
pages to product pages
Page 68
and vice versa
Ensure there are links pointing to category
Page 69
pages
Ensure (i.e.linking
you're through breadcrumbs)
directly to canonical
Page 70
pages
Regularly fix broken links Page 71
Make sure that the order of product
Page 74
listings is logical and user-friendly
Crawling
Check if a server can handle high traffic Page 75
Create robots.txt file Page 76
Ensure you don’t block CSS files Page 76
Robots.txt Ensure that major search engines aren't
Page 77
blocked
Ensure that by pages
important robots.txt
aren't blocked
Page 78
via Robots.txt
Enable robots.txt monitoring Page 79

Check crawl statistics in Google Search

What's crawled by Page 80
Console
Perform an advanced analysis using server
Google? Page 83
log analysis
Improve your crawl budget Page 83
Pagination
Ensure Googlebot can reach pagination
Page 84
Ensure the secondpages
page of pagination isn’t
Page 86
Add sitemaps to canonicalized to the first page of pagination
your website Use software to generate your sitemaps
Page 92
and update it regularly
Break your sitemaps down into categories Page 93
Generate RSS feeds (if you have a dynamic website)
Page 95
[Optional] Generate specialty sitemaps (Video, Image,
Page News)
97
Identify which important URLs are not included inPage
sitemaps
97
Ensure that non-indexable pages aren't
Page 97
Ensure you’reincluded in sitemap
using the “lastmod” parameter
Page 98
in sitemaps properly
Submit sitemaps to Google Search Console Page 100
Review sitemap errors in Google Search ConsolePage 101
Indexing
Check what percentage of your pages are
Page 103
indexed in Google
 Check the most common indexing issues
Page 105
onpages
Review a list of your website
having a "noindex"
Page 107
tag
Find patterns of unindexed URLs Page 109
Ensure you don't use fragment identifiers
Page 110
"#" in the URLs
Fix Index bloat Page 111
Consider deleting or noindexing dead
Page 113
weight pages
Carefully review soft 404 errors Page 116
[Optional] Prepare Indexing strategy Page 119
Page Speed
[Optional] Use all-in-one web performance
Page 120
Check a sampleplugin
of pages in Google
Page 121
PageSpeed Insights
Review recommendations proposed by
Page 122
the Google Page Speed Insights tool
Remove unused plugins Page 123
Ensure your server has a fast response
Ensure the server time
is located near to your Page 124
clients; use CDN Page 125
Enable GZiP or Brotli compression Page 125
Optimize & compress your images Page 125
Use Caching Page 129
Use PHP8, not PHP5 Page 130
Perform other perfomance optimizations Page 131
Keyword research Identify keywords targeted by your
competitors Page 132
Understand user intent for most popular
Page 133
queries and use that in your content strategy
Find ideas for informational content Page 135
Conduct full keyword research Page 136
Content
Ensure that content follows Google quality
Page 138
guidelines
[Optional] Use a content optimization tool Page 139
Ensure that you write for users first Page 140
Optimize pages with little to no content (such
Page 141
as pages containing videos, calculators)
Improve your E-A-T Page 144
Ensure you have good grammar Page 145
Keep your content fresh & up to date Page 146
Duplicate content
issues Use the "site" command in Google to find
Page 148
Find patterns of duplicate
and Fix Keyword content
Cannibalization
Page 148
Issues content pages
Review a list of duplicate
Page 151
using an SEO crawler
Make product variations unique Page 152
Implement canonical tags for duplicate
Page 154
pages with parameters
Offpage SEO
Create link-worthy content Page 156
 Check who is linking to your competitors Page 158
Use content distribution strategies Page 158
Find backlinks pointing to 404 and perform
Page 159
redirects
On your own risk: buy links Page 160
Decide whether to disavow toxic links in
Page 161
Google Search Console
JavaScript SEO
Check which elements are generated by
Page 163
Check if GoogleJavaScript
can index your JavaScript
Page 164
content
Check if your website is using dynamic
Page 165
rendering
Ensure that Google can see content hidden
Page 166
under
Check if there are tabs
proper <a href> links in
Page 168
navigation and pagination
If possible use server-side rendering or
Page 169
hybrid rendering
International SEO
Decide
Ensureabout your international
your domain structure
isn’t "blacklisted” for Page 170
international SEO Page 171
Decide which language versions you
Page 172
should create
Check if you haveisproperly
Ensure content properly localized
implemented Page 173
hreflang tags Page 174
Add language versions to Google Search
Page 178
Console
Ensure you set geotargeting in GSC Page 179
Use the "Content-language" tag (for ranking
Page 180
in Bing)
Local SEO
Claim your Google My Business profile Page 183
Add your website to Bing Places Page 183
Ensure your GMB Listings include logo,
Page 184
product photos etc.
Encourage people to leave business reviews Page 184
Security
Check for Security issues report in Google
Page 186
Search Console
Install a Security plugin Page 187
Set up Google alerts for hack-related
Page 188
keywords
Ensure your plugins are up-to-date Page 189
Manage user-generated content spam Page 190
Ensure your pages aren't affected by
Page 191
Google SafeSearch
Beyond SEO
Get your website to Google News (if
Page 195
applicable)
Get your website to Google Discover Page 196
Publish Youtube videos and make them
Page 197
rank
Use social media to promote your brand Page 199
Implement social markup (Open Graph +
Page 200
Twitter cards)
Improve your CTR Page 201
Write compelling meta descriptions Page 202
Create a list of competitors, review how they
Page 203
Include otherdo marketing
SEO & marketing
channels in your
Page 204
strategy
 Sample tools Difficulty Done?

Hostinger (shared), Easy 0

FastComet (shared), AWS Easy 0
(cloud) Easy 0
Yoast SEO, Rank Math, All
Easy 0
in One SEO
Medium 0
Medium 0
Easy 0
Medium 0

Google Search Console Easy 0

Bing Webmaster Tools Easy 0
Google Analytics Easy 0
Ahrefs Webmaster Tools Easy 0
Uptimerobot.com Easy 0
Google Search Console,
Medium 0
GetSTAT, Semrush, Ahrefs

Easy 0
Easy 0

Google Search Console Easy 0

Medium 0
Google Search Console,
Medium 0
Sistrix, SearchMetrics
Google Search Console Easy 0
ScreamingFrog, Sitebulb,
Easy 0
Cloud SEO crawlers
ScreamingFrog, Sitebulb,
Medium 0
Cloud SEO crawlers

Easy 0
Medium 0
Medium 0
Medium 0

Google’s Structured Data

Markup Helper, YoastSEO Medium 0
Google(Wordpress)
Rich Results Test Medium 0
Medium 0

Easy 0
Easy 0
 Easy 0

Mobile Friendly Test,

Google Search Console, Easy 0
Page Speed Insights Easy 0
Medium 0

Easy 0
Ahrefs, ScreamingFrog,
Medium 0
Google Search
Medium 0
ScreamingFrog Easy 0
Medium 0
Medium 0
Medium 0
Medium 0
Easy 0

K6.io Medium 0
Easy 0
Medium 0
Easy 0
Easy 0
VisualPing, Ryte,
Easy 0
ContentKing

Google Search Console Easy 0

SEO Log File Analyzer by
Hard 0
ScreamingFrog
Hard 0

Your browser, Google

Medium 0
Search
Your Console
browser, Google
Easy 0
Search Console

Yoast SEO, Screaming

Easy 0
Frog
Yoast SEO Medium 0
Medium 0
Yoast SEO Medium 0
ScreamingFrog, Sitebulb Medium 0
Easy 0
Medium 0
Google Search Console Easy 0
Google Search Console Medium 0

Google Search Console,

Easy 0
ZipTie.dev
 Google Search Console Medium 0
SEO crawler, Google
Easy 0
Search
Google Console
Search Console,
Medium 0
Ziptie.dev
Google Analytics Easy 0
Hard 0
Medium 0
Google Search Console Medium 0
Easy 0

Easy 0
Google Page Speed Insights Easy 0
Google Page Speed Insights Medium 0
Easy 0
Google Page Speed Insights Easy 0
Cloudflare Easy 0
Easy 0
Medium 0
Medium 0
Hard 0
Hard 0

Semrush, Ahrefs Easy 0

Medium 0
Medium 0
Hard 0

Medium 0
SurferSEO Easy 0
Easy 0
Medium 0
Medium 0
Grammarly,
Easy 0
ScreamingFrog
Easy 0

Google Medium 0
Medium 0
ScreamingFrog Easy 0
Medium 0
Link Research Tool - a
Medium 0
Chrome plugin

Medium 0
 Ahrefs Medium 0
Medium 0
Ahrefs Easy 0
Medium 0
Google Search Console Hard 0

Your browser, Onely's tool:

Easy 0
What Would JavaScript Do
Google Search Console Medium 0
Your browser Medium 0
Google Search Console Medium 0
Your browser Medium 0
NextJs (React) Nuxt.js
Hard 0
(Vue.js)

Hard 0
Google Documentation Easy 0
Easy 0
Easy 0
Chrome plugin), Google
Hard 0
Search Console,
Google Search Console Easy 0
Google Search Console Easy 0
Easy 0

Google My Business Easy 0

Bing Places Easy 0
Google My Business Easy 0
Medium 0

Google Search Console Easy 0

Wordfence (Wordpress
Easy 0
plugin)
Google Alerts Easy 0
Easy 0
Medium 0
Google search Medium 0

Medium 0
Medium/
0
Hard
Medium 0
Easy 0
Medium 0
Medium 0
Easy 0
Medium 0
Medium 0