Basics of Web-Design

Web-site

Web-site — a collection of web pages

available on the Internet that are combined
both in terms of content and navigation
Web-page structure
and are placed as a single entity.
• Main page
• Site menu
• Hyperlinks to other pages
or sites
 Web-design

Web-design - a set of works on the

development of a logical structure and
artistic design of web pages.

Project D es ig ner
manager

Web design specialists

Web- Web-master
programme r
 Placement of the site on the Internet

For the effective operation of the site, it is necessary to ensure its round-the-clock
functioning. It is better to place the site on hosting.

The server on which the site is hosted is called

the host, and the services that provide its services
are called hosting.

Hosting - is the selection of a section on the server (host) in

the form of a directory, which stores all the information of the site -
HTML documents, graphics, clips, scripts, etc.

https://hostiq.ua/ https://www.ukraine.com.ua/uk/ https://smallbusiness.yahoo.com/ https://www.webs.com/

 Site administration

The website service consists of its:

Updated Accomplishment Technical service

Administration, receiving In particular, improving

Replenishment of
orders in the online store, the design and structure
informational materials
etc of the site
 Content management system

Content Management System (CMS) (English CMS — Content Management

System) — is a software complex that provides user access to site resources (web
pages, databases, etc.) and the execution of various operations on them
(changes, deletions, addition, protection, etc.).
 Main functions CMS

Content management: storage,

version control, access control, etc

Presentation of Main
information in a form
convenient for functions Publication of content
navigation and search CMS

Providing tools for content creation,

content collaboration
 CMS Examples

WordPress Joomla OpenCart

Moodle MediaWiki SocialEngine

 Web-design tools

Site promotion
• a set of measures aimed at increasing website traffic and citations

Search engine optimization (SEO)

• the process of improving the internal and external aspects of a website
or web page to improve its visibility in search engine results.

Validator
• a computer service, program, object, function, or operator that checks
that some data conforms to type, content, format, or syntax
requirements.
 Site promotion

Promotion of the site consists in the implementation of measures aimed at increasing its
visits by Internet users.
Registration in search
directories

Promotion of the site Search engine

offline optimization (SEO)

Contextual (banner) Promotion by means of social

advertising networks (SMO and SMM)
 Search engine optimization (SEO)

In order for the search engine to include your site among the first in the list of found resources,
the following parameters must be taken into account:

Keyword frequency Site citation index

an indicator that is
characterize the site, by which
determined based on the
your site can be found during
number of web resources that
searches in search engines.
have hyperlinks to this site.
Social Media Optimization and Social Media Marketing (SMO and SMM)
Creating a
Encouraging users
popular topic
to add links to the
in social
resource
networks
Writing articles Creation and
in thematic promotion of
social news in
networks services

Methods Organization
Promotion
using forums SMO of contests and
surveys
(SMM)
 Viral marketing

Viral marketing - dissemination of information by users themselves. The main tool of viral
marketing is the creation of interesting, creative content that is guaranteed to interest the
maximum number of users.

For example, Van Damme's famous split between

two trucks increased Volvo sales by $170 million.