Bato Institute of Science And Technology, Inc.

Dolho, Bato, Letyte

EMPOWERMENT TECHNOLOGIES
Name: ______________________________________________

MODULE 7: Web Content determine what type of web content should

be created, how it fits in the website’s
Development
objectives, and whether or not it will be
interesting to the readers. Here we also lay out
Introduction:
important details such as budgets and
Web content development is the process of
deadlines.
planning, researching, creating, and
2. Creation
maintaining information for online publication.
After a solid plan has been created, it is time
Practically, all information that we see in
to create our web content. The creation stage
websites is produced using this practice. As of
involves research, writing, and other creative
2016, there are more than 1 billion websites in
tasks such as graphics design, photography,
the Internet. (Source: internetlivestats.com)
and video editing.
Because of this, coming up with ideas for new
3. Deployment
websites has become a very challenging task.
After the content is completed, it is now ready
In a time where there is 1 website for every 7
to be delivered to the readers. Deploying web
people in the planet, how can we create web
content may not be as simple as posting a
content that is unique, useful, and interesting
copy of it in a website. It has to be made
to the public?
available to different regions and different
types of devices and Internet browsers. The
Abstract:
content may also have to be translated to
What is web content?
different languages in order to be more
Web content is the term used to
accessible to people from all around the
describe text, sounds, images, videos,
world.
and other media that are published in a
3. Promotion
website.
Web content needs to be seen by as many
What is web traffic?
people as possible but just because your web
Web traffic is the number of visitors in a
content can be accessed by anyone doesn’t
website and the number of web pages
mean that everyone will see it. Promotion has
that they visit. Web traffic is used to
to be done to persuade Internet users to view
measure the popularity of websites and
web contents. Here are some strategies that
web contents.
are used to reach potential viewers:
a. Social media
Web Content Lifecycle Internet users spend most of their online
 Web content lifecycle is a series of steps or time in social media sites and apps like
phases that web content has to go Facebook, Twitter, and Instagram. This
through before and after it is published. makes social media a great way to attract
There are no official steps for web content potential website visitors. It is now a
lifecycle because people and common practice for websites to have
organizations that develop and publish social media accounts so they can reach
web contents have different practices out to people and promote their contents.
and methods. However, for the purpose of b. Paid ads
this lesson, we will be exploring 5 most Basically, you can pay others to promote
common stages: your content for you. Many websites earn
1. Planning money by displaying advertisements for
The logical first step, planning is where the idea products, services and other websites. For
for a web content is born. In this stage, we
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 example, you may see short commercials
that play before YouTube videos or search-
related ads at the top of your Google
search results.
c. Email advertising
Websites can ask users to sign up and
receive emails that will inform them about
the latest contents and offers. These email
newsletters are often sent in a regular basis
and contain links that will direct the
recipient to the featured content
d. Web syndication
You can give other websites permission to
publish your original contents. These
websites are required to give you credit
and even include a link to your website. This
will make your contents visible to other
websites’ traffic.
e. Search Engine Optimization
SEO is a popular practice used to make
web contents more visible to online search
engines. There are numerous SEO
techniques but all of them require
knowledge of how search engines work
and how people use them. For example,
keywords that are related to your content’s
topic are strategically placed in titles,
sentences and URLs to increase the chance
that a search engine will pick up your
content whenever someone searches for
these keywords.
4. Maintenance
Web content maintenance is the process
updating existing web contents.
Certain elements of the content such as
pictures, statistics dates and sources can be
updated to keep it fresh, useful, and interesting
to the viewers. Aside from constantly creating
new contents, updating the old ones is a good
way to attract web traffic. Web content can
generate a steady stream of traffic for years if
it is properly maintained.
5. Retirement
During this step, old and unpopular web
contents are removed from the website. These
web contents can either be archived or
permanently deleted.
Web content that become outdated or
unpopular have to be removed for several
reasons:
 Digital information takes up memory
space. Removing old and unused
contents will free that can be used to
store new data.
 Removing the old and unpopular web
contents brings focus to the new and
popular ones.
 Outdated contents are bad for the
website’s image. If a website has more
old contents than new ones, viewers
may get the impression that it is poorly
managed and not credible.
What is archiving?
Archiving is the process of gathering and
preserving information for future use.
Outdated web contents can be unpublished
and moved to an archive instead of being
totally erased. Archived content can be
viewed in the archive and used as a source of
historical data.
Content Management System
A Content Management System or CMS is a
software application or a set of software
applications that is used to create, publish,
and manage online content. Modern CMS
applications have collaborative environments,
which allow multiple users to work on a single
project. Today, you don’t have to be a
programmer or an ICT expert to create and
publish web content. In this lesson, you will
learn how to work in a team to produce and
promote your very own content.
Blog:
Short for weblog, a blog is an online journal
owned by an individual or a group. A web
content that is published in a blog is called
a post and bloggers normally publish them
on a regular basis. Unlike a website which
has its own unique web address which has
to be bought, a blog can be hosted by a
CMS for free.
WordPress
WordPress is one of the top content
management systems today. It is free and
easy to use. In this lesson, we will learn how
to create a WordPress blog.
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How to Create a WordPress
Blog
To begin, go to wordpress.com. Here you will
see the “Get Started” button. Click this and
you will be taken to the first step of the
creation process.
In the list provided, select a category that
best describes the type of contents that you
will be creating.
A layout is how the parts of your blog will be
arranged. Choose one that suits your taste.
A theme is a set of design elements such as font,
colors and icons that work together to your blog a
certain style. WordPress themes can be changed
so the one that you will select in this step will not
be permanent.
During this step, you will be asked to name
your domain. WordPress will check if the
name that you selected is available. If it is
already taken, WordPress will suggest a name
close to the one that you chose. Free blogs
have “wordpress.com” included in the
domain name.
What is a domain?
As the name implies, your domain is your
online territory. A domain is a part of the
Internet that is under the control of a
particular person or group. Examples of
domain name are wordpress.com and
ama.edu.ph.
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For the purpose of this lesson, just select the
Free Plan.
You will need a WordPress account to access
your blog. To create one, enter your email
address and set a password then click the
“Create My Account” button. WordPress will
send you an email. Open the email and click
the “Confirm now” button. This will open the
log in page. Enter your email address and
password to complete access your blog.
Figure 1.7 Check out bistet.wordpress.com. This is
an actual blog created using the steps that we
just learned.
Project 02:
Direction:
Follow the steps given in this module, create at
least 3 blogs stating your experience during
this pandemic. You must post your blogs
starting today October 11 until October 15.
Send you WordPress Blog (link) in the private
comment of your google classroom account.
References
TEXTBOOK :
Science in Today’s World for Senior High
School Empowerment Technologies
Erwin Reyes Callo
Rosario Laurel-Sotto, Coordinator
Prepared by:
Mary Jane G. Pagay-Cierva
Instructor