Empowerment

Technologies
QUARTER 2
MODULE
Multimedia and ICTs
1

1erv
Empowerment Technologies
Quarter 2 – Module 1: Multimedia and ICTs

Republic Act 8293, Section 176 states that no copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for the
exploitation of such work for a profit. Such agency or office may, among other
things, impose as a condition the payment of royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand
names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to use
these materials from their respective copyright owners. The publisher and authors
do not represent nor claim ownership over them.

EXPECTATIONS
Learning Competency
✓ explore the principles of interactivity and rich content in the context
of Web 2.0 and the participation of the user in the online experience;
and
Learning Objectives
At the end of the learning period, the students shall have:
▪ understood the principles of the rich media content in the context
of Web 2.0 and participation of the user in the online experience;
▪ assessed a Web 2.0 web page; and
▪ appreciated the importance of integrating rich media content on
the website.

LESSON

WEB 2.0, WEB 3.0 AND USER PARTICIPATION IN THE WEB

Do you remember these three evolutions of the web?

2erv
 Based on our previous lesson, Webs 1.0, 2.0, and 3.0 are theoretical concepts
that define the problems that developers, as well as users, could face and tackle.
It all began with Web 1.0, which defined the web as read-only. It concentrated on
content that was mainly owned by the companies. In 1996, it started from 45 million
global users and eventually grew to 1 billion + global users in 2016 when Web 1.0
eventually evolved into Web 2.0. At this state, it focused more on the community and
the contents were from shared information. Due to the dynamic characteristic, Web 2.0
was described as “the wildly read-write web.” Unlike the two, Web 3.0 is best described
as a “read-write-execute” and “the portable personal web.” It focused more on the
individual and the consolidated dynamic content.

WEB 1.0 WEB 2.0 WEB 3.0

“the wildly read-write
“the most read-only web” “the portable personal web”
web”
focused on
focused on companies focused on the individual
communities
home pages blogs lifestream
consolidating dynamic
owning content sharing content
content
HTML, portals XML, RSS the semantic web
widgets, drag & drop
web forms web applications
mashups
directories (taxonomy) tagging (folksonomy) user behavior (“me-nomy”)
Netscape Google iGoogle, NetVibes
page views cost per click user engagement
advertising word of mouth advertainment

These three terms are very different from each other, but they have one thing in
common: user participation. This term was mentioned in the previous lesson as one of
the features of Web 2.0. It is defined as “the owner of the website is not the only one
who can post content; others can post content of their own through feedback, reviews
and evaluations.”

Rich Content in the Online Environment and User Experience

Active participation of the user is a good sign that the website has rich media
content. These media contents used advanced technology that allows advanced
animations and/or supports audio/radio for advertising and communicating
immediately for instant user interactions.
These are the examples:
1. Youtube
To attract and keep an audience, this platform maximizes its rich media
content to show what they valued the most; freedom of expression, freedom of
information, freedom of opportunity and freedom to belong. YouTube provides
the tools where people can freely speak their voices, freely access information
and education, a chance to discover and build their ventures and find
communities that shared the same interests and passions.
2. Facebook
Through this social networking site, people freely connect and communicate
with friends and family, easily find communities, and can grow businesses.
Through its rich media content, information may be shared through photos,
videos, messages, and status.

3erv
 Rich content also influences and modifies the online environment. For website
developers and designers, a well-conceptualized website is a matter of concern. They
are following these elements:
1. Usefulness of the Website
The usefulness of a website depends on the individual who uses it. It is important
to identify the users or target audience to be able to show the usefulness of the
website.
2. Adherence to Functionality
This is also a challenge to pay attention to accessibility. Integrating rich media
content is not only designed; it must have a function. Failure to view a link
correctly on a specific screen or in a browser is a case of a malfunction. It greatly
affects the user experience and the online environment you are creating.
3. Usability
It is a measure of how simple it is for a user to manipulate the site (especially for
the infrequent or brand-new users) and how convenient it is to use in the long
term (for daily visitors).
4. Influence
Before, most of the websites developed were Web 1.0, owned by companies, and
served a commercial purpose such as selling products, services, subscriptions,
etc. While it's not more sophisticated than we have now, it maximizes the
functionality of the website for effective advertising to influence the consumers.
5. Visual Design
Aside from the function, rich media content must contribute to the overall
aesthetic of the website. Integrating rich media content must be placed well and
strategically places on your websites. It contributes to user experience and the
online environment.

When the World Wide Web started, it has 45 million global users only, but when
it evolved into Web 2.0, the number of users got higher. It shows that having rich media
content gives a different effect on the user experience and creates a great online
environment.

ACTIVITIES
Activity 1: Evaluating Web Pages
In this activity, the learner will choose one website (attach a screen capture of
the home page of your chosen website) and evaluate it using the criteria below.
Website Name: ___________________________________________________________
URL: _____________________________________________________________________

4erv
Paste here a screen capture.

5erv
On a scale of 1-10, evaluate the features of the site carefully. Afterwards, write a
comment or two as to why you rated certain criteria a certain value.

Scale Point Criterion: Comment:

Overall look of the
website
Does it look
professional?
Navigation
Is the navigation easy to
use? Do the links work?
Content
Does it have relevant
content? Is the
information adequate?
Correctness
Is the site free from
errors?
Images
Are there images that
are related to the site?
Are they displayed
correctly?
Customer Experience
Does the site offer
several ways to contact
the owners?

Write the strengths and weaknesses of the website.

____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
_____________________________.
Write the features that should be present and the features that should be removed from
the website.
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
_____________________________.

6erv
 WRAP-UP
Direction: Explain the organizational chart below based on what you
understand from the lesson

____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
_____________________________.

VALUING

1. Why is it important to create an online environment that is close to the one we

currently have?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________.
2. Some websites does not employ web 2.0 features. Do you think these websites
must upgrade or not? Why?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________.

References
Delavega, C. (2020). Quarter 2 – Module 1: Multimedia and ICTs (Part 1) [PDF Document]. Department of
Education - Schools Division of Pasig City.

7erv
 WEEKLY School: GENERAL SANTOS CITY NATIONAL HIGH SCHOOL Quarter: Quarter 2
HOME
LEARNING Teacher: HUMSS-1D Week: Week 1
PLAN Subject: Empowerment Technologies Date: November 8-12, 2021

Day and Learning Learning

Learning Tasks Mode of Delivery
Time Area Competency
6:00–6:45 Wake up, eat breakfast and get ready for the scheduled lessons.
6:45-7:30 Doing other activities before the start of the lesson. (Exercising, taking a bath, changing clothes)
M-W-F Specific Activities For Printed Modular: Learners or
Empowerment explore the principles At the end of the learning period, the students shall have: Parents/guardians will hand in the
or Technologies of interactivity and output, answer sheets or activity
1. understood the principles of the rich media content
(for the rich content in the sheets to the school based on the
in the context of Web 2.0 and participation of the
T-TH Strand) context of Web 2.0 date and time scheduled.
user in the online experience;
and the participation 2. assessed a Web 2.0 web page; and
As of the user in the For Digital Modular: Learners
3. appreciated the importance of integrating rich
reflected online experience may upload/submit the output,
media content on the website.
in the CS_ICT11/12- answer sheets or activity sheets to
class ICTPT-IIk-14 Instructional Delivery the LMS (e.g., Google Classroom
program. ▪ Use the SLM on familiarizing oneself, doing self- or other online platforms) based on
awareness activities and exploring oneself through the date and time scheduled.
the concept notes of the lessons.
*As the learner/parent enter the
Assessment/Activities school, strict implementation of the
Answer/Do the following: minimum health protocols will be
o Activities followed as prescribed by the DOH
o Wrap-Up and IATF.
o Valuing
Note: The teacher can
Note: Summative tests may be given every Thursday or communicate to his/her learners
Friday every other 2 weeks as the basis for written and do oral questioning and
tasks. assessment to the learner for
IPT may be given for performance tasks. follow-up and verification.

1erv21